ü 32 page 14 page ̸Ⱑ մϴ.
1 Ʈ ǽ
2 м ȯ м
3 м
1. Business Model
2. ܰ ȹ()
4
мǺо ȹ i-fashion business model ߽ contents i.Ʈ ǽ 2p .м ȯ м 3p .м 25p . 4p .Ʈ ǽ fashion is мǿ мǿ ״´١ 3 .Ʈ ǽ
why fashion business?
fashion rȭ Ȯ м() () () Ʈ 귣 ̹ õ ̹ ǰϰ ̹ мǽ ŷµ ު мǾü r 40 Ը(11 ) ΰġ ڻٰȭ ڻ갡ġ 庮 (/μ) Ÿ (new value) 4 contents i.Ʈ ǽ 2p .м ȯ м 3p .м 25p . 4p 6 .м ȯ м external environment ȭ Ҿ Ÿ Һ ȭ ۷ι (庮ȭ) 귣 ۷ι м ü ȸȭ ġ
ǰ 귣, ۷ι мǾü 귣
.м ȯ м fashion industry ( Ȳ) ߽ Ȯ Ե, , ȭ ո(Ÿӽ ) Ȯ 1 мǾü Ȯ мǾü 귣 Ȯ мǾü ߱ Ȯ m&a Ȯ 2 Һ ä ٺȭ Ʈ Ȯ( ) Ȩ, ¶ rȭ ۷ι мǾü 3 7
Ȳ?
.м ȯ м û 8 1 2 3 4
м ϴ ŷ (11 40)
۷ι 귣 Ȯ ( ǰ, ۷ι м 귣)
big 3(Ե, , )
ϴ Ҿü м ä ȭ
Ĺ ڷν ȭ biz-model ƴ ϶!!
contents i.Ʈ ǽ 2p .м 25p . 4p .м ȯ м 3p .м 10
i-fashion м Ѵ!
3d ü ǿ ȭ Ƿ Ǹϴ ý
10 .м
1.business model
̳ ȭ ż ̵ : new brand Ī ʦ
i-fashion Һ ߽ м Ƣ ƮƮ м ݿ
ȭ ǰ 귣 Ŀ 缺 ǰ õ Ÿ()
ȭ ġ ޡ 11 on style-project runway korea .м ϴ, ϳ ǰ ̳ ߱ ȭ Żǰ ο ̵ɼ i-fashion Ÿ õ ȭ (Ÿϻ) ͽ q(on/off) ̳ ǰ ȭ i-fashion ȭ mass customization new value 12 .м
why denim?
i-fashion (it) must have item ̹
denim Ȯ ! 13 (31%) Ҹ(43%) (26%) .м Ÿӽ ͺ
(xxxx.xx.xx ~ 9.4, Ÿӽ, xxx-xxx 100 )
1.̳ ǰ ǻ
2.ϰ ̳ Ƿ
(82%) ƴϴ(13%) û (32%) (18%) Ƽ(16%) ,ġ(14%) (10%) 10%
3.û ֿ
(16.2%) ( )