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3.0
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1Àå Synopsis
2Àå Marketing point and our strategy
3Àå Service
4Àå Program level
5Àå Revenue source
6Àå Expected revenue & profit and loss
7Àå Expected franchisee profit and loss
8Àå Our work to do before franchise
9Àå Our work to do after franchise
10Àå Options to take
11Àå Schedule
* bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * bp cutebot 0807 Á¤ÀÏ * * * ¡°debateng¡± ¿µ¾î aug of 2008 synopsis synopsis brand and goal market background ¡°debateng¡± ¿µ¾î (tentative plan)
program to develop the basic english debating skill based upon logical and critical thinking
franchising the program service providing mainly existing small-medium sized institutes(º¸½ÀÇпø)
build up the strong back ground of english skill to be a great debater and help to prepare
for the college entrance examination in english in korea or overseas
market background:
-debating in english tends to be more important issue
-there are so many competitors in korean market, we need to differentiate
from the existing ¡®cliche¡¯ services
-debating market itself is limited but it is regarded as the symbol of the fluency
in english
-the size of the basic english debate prep-market (our core market) is much
bigger than the size of the high level debate market in korea
-the eleutian mechanism is one of the best applicable solution for this prep
eleutian can easily modify the content which was already developed and used
main target years g1~g9 (about 7~15years)
depends on their assessment results when the students start
those who can command basic conversation in english
marketing point and our strategy marketing point and our strategy market demand
various english tests such as toefl, korean english proficiency evaluation
(±¹°¡¿µ¾î´É·ÂÆò°¡½ÃÇè/2012) tend to require the logical thinking and speaking capability
in order to speak logically in english when interview for the recruiting process of the companies
recent increased numbers of the students who are planning to go to study overseas,
specially in us show the market for the test prep such as sat, ssat etc.
we target mainly those who are in the basic esl/regular debate course level
because these categories are the abundant resources and also those students who
want to be fluent enough in english to be able to command in debate
but we advertise and do pr based upon ¡®debateng¡¯ is specialized in english debate
marketing strategy basic esl course (most of students) regular debate course (about 20%) advanced debate course (less than 10%) expected no of students¡¯ ratio 0 more students debateng ¿µ¾î sub-copy (tentative) service service classroom/40min 8~12 students/class preparation for the v-conf session home/30min 5days/week reinforce the work & repetition other skills in english classroom/40min 8~12 students/class basic esl course basic debating skill in english classroom/40min once a month evaluate monthly content test report to their parents ¨çkorean english teacher session ¨éonline study homework & self-test ¨ènative teacher v-conf session ¨êmonthly evaluation & progress report
classroom 90min/ twice a week(10min break), 140min/three times a week(two 10min break) program (ÀÌÇÏ »ý·«)
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