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chrysler gains edge by giving   new flexibility to its factories   
n.boudette,the wall street journal, april 11, 2006
why did chrysler¡¯s belvidere plant need   
a more flexible production processes?

chrysler established a bad reputation. one day, chrysler developed a new car, pt cruiser

it is made in belvidere. however, there are also making the existing one, dodge neon

to make matters worse, pt cruiser was tall then the existing machine, so chrysler had to buy new machine which fit with pt cruiser. it cost so much money

for that reason, chrysler tried to find way to save some money. as a result, the flexible production processes can come in

therefore, chrysler earned huge profits. in one factory, there are made two kinds of cars

later, there will be one more car. it could produce more efficiently than other companies

the new machine is also cheaper than the traditional one. there is an cost difference of 181 dollar between them

if there is small difference, it is okay to make one and another in same line. because the assembling line is working along the same ways

chrysler could save much money for these reasons. accordingly, chrysler could sell their cars at competitive prices

toyota sold its car about 18985 dollars, but chrysler sold its car 15985 dollars. chrysler¡¯s other cars are also cheaper than the competing companies

how did the plant attain greater flexibility in production?
as i stated above, chrysler made multiple cars in the same

factory. if there are few cars in the plant, the plant cannot run twenty-four hour
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