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1장 Introduction
1. Why do we choose this brand?
2. Introduction to Jamba Juice
2장 SWOT Analysis
3장 STP
4장 4Ps
5장 Strategies
1. Color Marketing
2. SPC Affiliates through Affiliate Marketing
3. SNS Marketing
4. Providing Oranges for Free
6장 Conclusion
drink your meal
-marketing strategies for jamba juice
contents
1.introduction
1) why do we choose this brand?
2) introduction to jamba juice
2.swot analysis
3.stp
4.4ps
5.strategies
1) color marketing
2) spc affiliates through affiliate marketing
3) sns marketing
4) providing oranges for free
6.conclusion
introduction
1) why do we choose this brand?
the topic of this project is jamba juice, a smoothie brand that first started at america. recently, there are an advance in cafe culture and the heightened awareness of ‘well-being’ in korea
in accordance with current social trend, people also become interested in smoothie.
according to a survey, 16% of korean college students choose smoothie as their most favorite drink. smoothie is a kind of drink that made of fruits, milk, ice cream, etc
this drink became known to korea customers in 2003, when smoothie kingunched in korea. as a first mover in korea, smoothie king takes possession of a great part in korean smoothie market, having about 150 stores, and annual sales in excess of 45 billion won
in contrast to this situation, jamba juice makes slow progress with 20 stores in korea. above all, the most critical problem is that jamba juice is not recognized by korean customers, although they achieved reputation as a no
1 healthy food in america. in this situation, we want to know how to develop jamba juice in rivalry with smoothie king
(이하 생략)
