final report on kepco  
-bsc evaluation project-
table of contents  introduction  kepco overview  business model  financial performance  staff   swot analysis  current balanced scorecard  strategy  current bsc   critical analysis  difficulties  recommendations  appendix  references  
1.introduction
since its establishmentepco has been a successful supplier of electricity over south korea.in fact, kepco achieved the highest position in corporate evaluation for nine consecutive years, from 1999 to 2007 in the nsci conducted by the ministry of strategy and finance.also, despitethe harsh financial crisis caused by the oil shock incident, kepco has obtained the a1 credit rating from moody’s in 2007.this remarkable performance is the one which is one grade higher than the rating of the nation.

as the result of evaluation demonstrates, kepco achieved excellent results through constant change and innovation. great feats were accomplished despite unfavorable economic environment both inside and outside of korea

nevertheless, it is not wrong to say that further pursuit of excellence and innovation is required for the sustainable growth of kepco.
2.kepco overview
2.1 business model
kepco has three main business models; power generation, power transmission and power distribution.
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in power generation, kepco occupies 94 percent of total market share in south korea. moreover, it controls the whole market in power transmission and poweroly

in short, kepco is undoubtedly the dominant player in the national electric industry.
2.2 financial performance
kepco’s financial condition is pretty much sound.its total asset reaches $78.1bn.total revenue ($26.8bn) and market capitalization ($19.4bn) are also significant and stable compared to previous years.such prominent performance was possible by the well-management of the company, not to mention of the characteristic of the industry itself and the monopoly position of kepco.
2.3 staff

kepco is comprised of 1 headquarter, 6 corporate divisions and 4 subsidiaries affiliates. it currently has xxxx

xx. xx employees

despite the large size of the organization, it is generally agreed that kepco is operated well in terms of efficiency. swot analysis  
under the current situation of kepco, strengths, weaknesses, opportunities and threats of the company have been derived.based on this analysis, we believe that we can clarify whether or not the company is good enough to follow its strategic vision to perform well under the current kpis.
ly leads the whole company not only to work hard, but to bring out the high quality output.
epartment which is in charge of the employees’ evaluation has too much work to do.overwhelming burden on the shoulder of evaluation department is obviously one of the greatest challenges kepco is now facing.
   (이하 생략)