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迭2023. 12. 05شڷ ü 57,491 ڷ
ũƼ
ũƼ Ʈ ڷԴϴ. ũƼ ũƼ ǥũƼ ƮũƼ ũƼ 1.ũƼ ǥ: ǥ ϱ ʿ õ Ŀ´̼ ȿũƼ ǥ ϰ ϴ Ŀ´̼ ȿ ǥ ǰ̳ 귣 ݿ ǥ Һڿ Ű ϴ Ŀ´ ̼ ȿad goal creative goal1.ũƼ ǥ: ǥ ϱ ʿ õ Ŀ´̼ ȿad goalcreative goal m&m ݸ 50% 80% ½Ų١տ ʴ ݸ̶ ٽ ǥ Һ 90% Ų١2.ũƼ Ʈ: ̵̸ â̰ ǥ Ʈ(selling point)뼺(adapt ...
Ʈ > 迭2023.10.2015 page1,500 P kd*** 2
±, ũƼ, , ũƼ
ü Ư
ü Ư Ʈ ڷԴϴ. ü Ư4tv 1235radio( )newspaper(Ź)magazine()internet(ͳ)t v 11) tv Ưt v 12) tv tv cm <> cm spot cm < Ư> cm ڸ ۼ ۱ ۱ Ī(id) ŸƲ ڸt v 12) tv (2) 丷(spot) (1) α Ư α Ŀϴ Ϻ α(ȭ, ) ϰ cm cm . ̺ tv ߰ . ð ü α ð xxxx.xx.xx(), xxxx.xx.xx(̺) ̴ 5ʺ 1б ϳ, Ĵ κ 15α α ̿ ۵Ǵ ...
Ʈ > 迭2023.10.2021 page1,500 P kd*** 2
±ü, , ü, Ư, üƯ
翡 Ʈ ڷԴϴ. 1. 簡 ߿ϰ 2. 3. 4. 1. 簡 ߿ϰ κϰ ٰȭ ȲϿ, ֵ ȮǼҽ Ȯ Ǵ ϱ ؼ 簡 ߿ϰ ġ Ȳ Ѹüȯ ȭҺ ȭ2. 1) 縶 : Ȱ Ͽ ǽõǴ Ʋ(kotler) 縦 ϰ ִ Ư Ȳ õ ü , , м, ϴ ̶ ϰ ִ.ǰ (product development research)ǰ ǰǸ Һ ൿ (consumer behavior research) 2. ...
Ʈ > 迭2023.10.2010 page1,500 P kd*** 2
±, ,
п Ʈ ڷԴϴ. / (1) , ڷ 1./ (1) ʿ伺(2) 縦 з (3) ܰ(4) (5) , ǻ(6) (7) 뵵2./ (1) 1ܰ : 繮 (2) 2ܰ : 缳(3) 3ܰ : (4) 4ܰ : ڷõ Ȯΰ ڷ(5) 5ܰ : ǥ ǥ(6) 6ܰ : ڷ ó(м ؼ)(7) 7ܰ : ۼ(8) ǹ / (9) ǰ ܰ躰 Һ 3./ (1) 縦 1) 2) Ư (2 ...
Ʈ > 迭2023.10.1044 page1,500 P kd*** 2
±, , , , , ý
Ʈ
Ʈ ÿ Ʈ ڷԴϴ. Ʈ1.Ʈ 2.ǰ Ʈ 1.Ʈ(1) Ʈ̶? 1) Ʈ -ǰó̿ϷǸٷθùͽԲ귣, , ۾, ǰϿɰΰȮϱϿϿǼҺȲϿǸŸǽϴ°1.Ʈ(1) Ʈ̶? 2) -Ʈǰι߸ϱ, ȸðȹǰѸǥǸϴ°νǰпδϼְ, ȸðȹ尨ְԻ,Ҽִ.3) -ǰ翡Ǵ´ְ, ð̸̼ҿǸ, ǰǰýñ⸦ġִ.(2) Ʈ1) Ʈ?DZī߿峪ϰְ, õīǰŻǰǸǥ ...
Ʈ > 迭2023.10.1025 page1,500 P kd*** 2
±Ʈ, , Ʈ
۰
۰ Ʈ ڷԴϴ. ۰ 123α з ڷ ̺۰ ֿ䳻1.α з α ǹ : ۻ翡 ûڿ ϱ Ϸ : ȸ Ư ľ ɢ α з ʿ伺 : ۻ , , ʼλ: , ȸ ڵ ľ: α : ȸ α , Ǿ ִ 캼 ڿ α з 1.α з з : α â Ȱ 깰̱ ױ ƴ : ڸ Ʋ, ...
Ʈ > 迭2023.10.1022 page1,500 P kd*** 2
±, , ۰
ۻ
ۻ Ʈ ڷԴϴ. ۻ 1234 Ưۻ ۻ ۻ ȭֿ䳻ռ(non-rivalry) : Һ ̵ ̿ ٸ Һ ̿뿡 ġ ʱ , Һڳ ʾƵ Ұɼ(non-excludability): α Һڰ ʿ ʴ ̵ ̿ ϱ Ư ̶ Ϲ ۵ϱ ư , ̿ ̷ ȮǼ ִ äϰ 1. Ư1) Ư Ư (ǰ ȮǼ/ 忹 ) (ռ/ Ұɼ) غ ǰ ǰ Ը Ը Ŀ ...
Ʈ > 迭2023.10.1018 page1,500 P kd*** 2
±ۻ, , , ۻ
翡 Ʈ ڷԴϴ. 1234 : û : α ǰ ֿ䳻 1. Ǣ : ȸ ·μ õ ȸ/ɸ//ġ ε ¸ ϰų Ǵ ̵ λ ȣ踦 ߰ϴ ǹ.: ۽ ۱ Ÿ缺, 濵 ȿ , ⺻, , å, ȿ, , Ȱ ð , ̵ , ͼ , پ 迬 .2. () ()α -ð뺰 Ͽ : ϱ : household meter: people meter:ȭ// α پ -û ...
Ʈ > 迭2023.10.1023 page1,500 P kd*** 2
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ؾ Ʈ ڷԴϴ. ر DZ ɱ õ, Ȯΰ (identified sponsor)ü (paid) Ŀ´̼(nonpersonal communication)1. 1) ٽ ̸ ְ ()ü ϰ ǰ, , Ǵ ̵ ǸŸ ϴ Ŀ´̼ Ŀ´̼ ð ðְ ̵, ǰ, ǸŸ ϴ ±ְ ü Һ Ϸ Ŀ´̼ , prs / Բ Ŀ´̼ κ(smcr )1. 2) (1) (propaganda) ( )1. ǡ Ƽ (teaser ad): Һڵ ȣ Ű ...
Ʈ > 迭2023.10.1021 page1,500 P kd*** 2
ǿ
ǿ Ʈ ڷԴϴ. ǿ 1234 ۻ ̳ ͼֿ䳻1. 䢺 ǹ : broadcast, ۯ: ҿ Ư ټ ϴ : broad(д) (cast) ռμ ٴ ǹ̷μ ߿ Ѵٴ : Ϲο ϴ (긮״Ŀ ) : Ư ټ ĸ ̿Ͽ α ϴ 1) ǹ̺ȭƯ ټ ڹ α α پ ΰ뿪ո(bcn) Źͳ ۰ ȭ з 뷮 ó ɹ̵ յ ǻ Ŀ Ʈũ Ȯͳݸ fttc xdsl / lan fttx / hfc ...
Ʈ > 迭2023.10.1026 page1,500 P kd*** 2
±, , , ǿͿ
ȭ ذ
ȭ ذȿ Ʈ ڷԴϴ. ȭ ذ01 ȭ 02 ȭ 03 ȭ ذ հ α ü 2.1 ̸ ¸ ǹѴ.ȸ 1.74(հ, û)(oecd հ 2.1 ϴ , հ 1.3 ϴ )ȸ 1.3ȭü α ߿ 65 ̻ α ǹȭ ȸ : α α 7% ̻ɻȸ : α α 14% ̻ʰɻȸ : α α 20% ̻14.9ȭȸ 7.2% ɻȸ 14.3 ȭ 1. α ϰ, 뵿 ϶Ѵ. ȭ 2.ȸ ...
Ʈ > 迭2023.10.1019 page1,500 P kd*** 2
±, ȭ, , ذ, ذ,
ػȭ ۽ǹ Ŵ
ػȭ ۽ǹ Ŵ ڷԴϴ. ػȭ۽ǹ.ŷȭ帧ŸŴڵŸŹǰ,,,ǹ,/δǺб,,ҹϴ¸ŸŰüѴ.żڴ¸ŸŰŷſ尳ǷѴ٨ſ尳ǷڸǷǽſ뵵Ͽ,밳´㺸ȮļǿûôνſϿڼ籹ϿڿѴ.ſ()Ѵ.̶κͳѽſڿԴִܼ¿ϴ(advisingbank)Ѵ.ڴ¿ΰ۰üѴ.ڴ¼ǰؼŰ/䱸Ǵ¼ϰ,ȭ̳ηιѴ.ȭ,ϰ,ȭ(Ǵ¼)ۼ,οԹ߱Ѵ٨,ڴ¹ǰޱϿǿױ ...
Ʈ > 迭2023.09.2712 page1,500 P kd*** 2
±ػȭ, ػ, ȭ, ۽ǹ, , ǹ, Ŵ
ö۰ ػ
ö۰ ػۿ Ʈ ڷԴϴ. -2- ö ö οۺ 뷮 ȭ ȭ Ÿ ϴ 쿡 ۺ ݸ, ʱ ں ڵǰ ں κ ȭǾ Ÿ ٴ Ư ִ. ö Ư¡ 뷮 ȭ ѹ ִ ִ ۴ɷ ϰ ִ. Ÿ ݺʣŸϼ ۺ ƣ. Ⱑ Р ۼ̴. ÿ δ. 뷮ȭ ƴ 쿡 ƣ.1.ö 1) ö Ư¡-3- ި ȭ ӴϿ ϴ Ϲ ȭ۹ 뷮ȭŸ ۿ ϴ. 렇 1 Ģ , 2 ̻ ȭ ...
Ʈ > 迭2023.09.2724 page1,500 P kd*** 2
±ö, ö, , ػ, ػ, ö۰ػ
ȿ Ʈ ڷԴϴ. ȿ ȿ зclassification of adv effectivenessȿ з1. з ϴ ϰ ִ° . :ŷڼŷ Ѱ? ȸ Ű ִ°? úо ̳ ִ°? úо߿ Ͽ ִ°?ŷµü ŷΰ? ŸټҺ ִ°? ŸټҺڵ鿡 ȣ ִ°? ŸټҺڰ ϰ ִ°? ŸټҺڿ ִ°?Ÿٸ ϰ ִ°? ŸټҺڰ ̻ ִ ̹? ִ°? Ȱ Ѱ?classification of adv effectiveness(contd) ȿ ...
Ʈ > 迭2023.09.2427 page1,500 P kd*** 2
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Ŵ
Ŵ ʿ Ʈ ڷԴϴ. Ŵ(positioning)ʸ 1.Ŵ ǿ ߿伺ȯм(swot)strengthweaknessopportunitythreatstp 4psegmentingtargetingpositioningproductplacepricepromotionŴ 1.Ŵ ǿ ߿伺 ǰ Һ (, cognitive map) νĵǰִ . ǰ Ư ǰ , ڻDZ ̹ Ҹ мϿ ǰ 忡 Ưġ ǵϴ Ѵ.ȸ (al ries) ƮƮ(jack trout) ʷεѿ, Һ 屸 Һ Ŵס Ŵס ִ.Ŵ ߿伺1.Ŵ ǿ ߿伺 ...
Ʈ > 迭2023.09.2419 page1,500 P kd*** 2
±Ŵ, , Ŵ
ɸ
ɸʿ Ʈ ڷԴϴ. (emotional intelligence leadership)1. ߿伺 : Ǹϱ ̲ âϴ ɷ.ٷ ̽(alan keith) ñ, Ű ְϴ ̴. ȯ濡 ߿ ϳ ִ. Ǵ Ȳ ִ.Ϲ ǹ ϰ, ȯ ȭ ϵϸ, Ե⸦ οϴ Ѵ.1. ߿伺Դ´ ̿䱸ȴ.䱸Ǵ ̷ ȭϴ q濡 սѰ ΰǴϴ ߷(foresight).ȭŽ ʵϰ ڸٵ̴´ɷ. ...
Ʈ > 迭2023.09.2413 page1,500 P kd*** 2
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濵̷
濵̷ Ʈ ڷԴϴ. -1-濵()̷ 1.濵()̷ ü-濵̷ ʿ ؼ к ̳ 濵̷ ȭ- 濵̷ ü赵̷(xxxx.xx.xx)Ű̷(xxxx.xx.xx)̷(1950-)̷ֿа а濵аΰ-ʱ ΰ-ı ΰнý̷лȲ̷z̷ΰ λȸ,ھƽ - ΰ Ư¡ֿ -ΰ ̵濡 οȴ.-ΰ ( ڱؿ ,,ο)-ո ո 켱ȸ-ΰ ȸ 屸 οȴ.-ΰ ȣ迡 üǽ Ѵ.-ڱ̳ ٴ ȸ ھƽ-ΰ οϰ Ѵ.- ...
Ʈ > 迭2023.09.248 page700 P kd*** 1
±濵̷, 濵, ̷, , , , 濵̷ǹ
Ȱ
Ȱ Ʈ ڷԴϴ. 1. ⺻ 2. (Advertising)3. ȫ(Public Relationship) 4. Ǹ(Sales Promotion)5. Ǹ(Personnel Selling) Ȱ 1. ⺻ 2. (advertising)3.ȫ(public relationship) 4.Ǹ(sales promotion)5.Ǹ(personnel selling)1ǰ ־ ݿ ϰų ϵ ش ǰ ̳ ġ ؼ ϰų ϴ Ȱ1 ⺻ 䰳 ߿伺 ȯ ڿ Һڰ Ÿ ־ ְ ϰ , ȭϰ ִ21 ⺻ ͽ ...
±Ȱ, , Ȱ, , Ȱ
귣
귣 Ʈ ڷԴϴ. 1. 귣 2. 귣 3. 귣 ߿ 4. 귣 귣 1.귣 2. 귣 3.귣 ߿ 4.귣 1 Ư ǰ̳ ĺϰ ǰ ϱ Ͽ Ǵ ͺ귣- ҷ νĵǰ 귣 ɹ-ǰ 귣 ̹ ߿ (package) (warrant)-ҷǰ ȯ̳ ѱ åӢ ̳ -30г ̹ 1귣 ұ22귣 귣 ɴٸ ǰ ǰ ϴ ɳ ǰ̳ Һ ִ 뿡 ŷ ϴ ڻǰ 漺 ϰ ϴ 32귣 귣 漺 ...
Ʈ > 迭2023.09.2417 page1,500 P kd*** 2
±귣, , 귣
ȹ
ȹ Ʈ ڷԴϴ. 1. ȹ ǹ2. 3. Ʈ м 4. ȹ1. ȹ ǹ2. 3.Ʈ м 4. ߸ *1 ǥ иϰ , ̸ ϱ Ͽ ȭϴ ܺȯ ӿ ȸҿ Ҹ ĺ ڻ簡 ϰ ִ , ڿ ϴ Ȱ1 ȹ ǹ ȹ 丶 *21 ȹ ǹ ȹ ǻƮм Ǽ߸ *3 ϰ ϴ ǥ 2 DZ ̳, 濵ö, Ģ 縦 Ͽ Ѵٽ ̰ Ͽ Ѵٱ鿡 ...
Ʈ > 迭2023.09.2418 page1,500 P kd*** 2
±, , ȹ, ȹ, , ȹ