HOME / ¹®¼¸¶ÄÏ / ³í¹® / Àι®Çкоß
Çѱ¹Å¸À̾îÀÇ »ç·Ê(ÁÖ) ¿¬±¸³í¹®ÀÔ´Ï´Ù
Àüü 28 page Áß 1 page±îÁö ¹Ì¸®º¸±â°¡ °¡´ÉÇÕ´Ï´Ù.
¼Ò°³±Û
Á¦¸ñ : ´Ù±¹Àû±â¾÷ÀÇ Áß±¹½ÃÀå ÁøÃâÀü·«°ú ¼º°ú : (ÁÖ)Çѱ¹Å¸À̾îÀÇ »ç·Ê¸¦ Áß½ÉÀ¸·Î
ÀúÀÚ : ÐÝéËñÞ, ì°ïÙòå
¹ßÇàÇÐȸ : Çѱ¹Áß±¹¹®ÈÇÐȸ [The Korean Society Of Chinese Culture]
¹ßÇàÁ¤º¸ : Áß±¹ÇгíÃÑ Á¦ ±Ç 23È£ pp.249-276(28 pages)
¹ßÇà³âµµ : 2007
ÀúÀ۽ñâ : 2007³â 1¿ù
¸ñÂ÷
1. ¼·Ð
2. ÇÑÁß Å¸ÀÌ¾î »ê¾÷ ÇöȲ
3. Áß±¹ ÁøÃâ ´Ù±¹Àû±â¾÷ÀÇ Àü·«°ú ¼º°ú
4. (ÁÖ)Çѱ¹Å¸À̾îÀÇ Áß±¹ ½ÃÀå ÁøÃâ Àü·«°ú ¼º°ú
5. ¡°ìéÖØ÷×ô¸ù»¡±£¬¼¼°èÀÇ µµ·Î¸¦ ¹«´ë·Î
º»¹®³»¿ë
Áß±¹Àº °³Çõ°³¹æ ÀÌÈÄ »çȸ°æÁ¦ Àü¹Ý¿¡ °ÉÃÄ ´«ºÎ½Å ¹ßÀü
À» Áö¼ÓÇÏ°í ÀÖ´Ù. Çظ¶´Ù 8%ÀÌ»óÀÇ °æÁ¦¼ºÀå °á°ú Àüü ¼ÒºñÀÚÀÇ ¼Òºñ¼öÁØÀº Å« ÆøÀ¸·Î Á¦°í µÇ¾úÀ¸¸ç Áß±¹ ¼ÒºñÀÚµéÀº Á¦Ç°¼±Åÿ¡ ÀÖ¾î Á¦Ç°ÀÌ Áö´Ñ È¿¿ëÀº ¹°·Ð ºê·£µå°¡ Àü´ÞÇÏ´Â Àǹ̸¦ Áß½ÃÇÏ´Â ¼öÁØ¿¡ À̸£·¶´Ù. ÀÌ·¯ÇÑ Áß±¹¼Òºñ½ÃÀå ¹ßÀüÀÇ ¹èÈÄ¿¡´Â ½ÃÀå°³¹æ ÀÌÈÄ ¾Õ ´ÙÅõ¾î ÁøÀÔÇÑ ¼±Áø ¿Ü±¹±â¾÷ÀÇ ÀÚº»°ú ±â¼úÀÌ ±â¿©ÇÑ
Comparing with the strategies
adopted by the multinational corporations (MNCs) entering China, this study analyzes a successful entry into the Chinese market by Hankook Tire Co.Ltd, which ranks the ninth in the global
market share but the first in
Chinese market.
As the Chinese market now b
ecomes the competitive arena for MNCs, MNCs have implemented the china location, marketing, localization and R&D in order to win in the market. Based on its technological capabilities which have been evaluated in the global market, Hankook Tire Co.Ltd also established the competitive strategies adapted to the local markets. It gained competitive advantages in the Chinese market through the popular brand image, the high quality, the moderate price, and the localized products and personnel. The success of Hankook Tire Co.Ltd in the Chinese market is attributed not only to following the entering process and strategy by MNCs that currently achieve favorable performance in China, but also to gaining the competitive advantage by successfully combining the local conditions and its core competence. (ÀÌÇÏ »ý·«)
Âü°í¹®Çå
¾øÀ½
¹ÞÀº º°Á¡
0/5
0°³ÀÇ º°Á¡
¹®¼°øÀ¯ ÀڷḦ µî·ÏÇØ ÁÖ¼¼¿ä.
¹®¼°øÀ¯ Æ÷ÀÎÆ®¿Í Çö±ÝÀ» µå¸³´Ï´Ù.
Æ÷ÀÎÆ® : ÀÚ·á 1°Ç´ç ÃÖ´ë 5,000P Áö±Þ
Çö±Ý : ÀÚ·á 1°Ç´ç ÃÖ´ë 2,000¿ø Áö±Þ
ÀúÀÛ±Ç Á¤º¸
À§ Á¤º¸ ¹× °Ô½Ã¹° ³»¿ëÀÇ Áø½Ç¼º¿¡ ´ëÇÏ¿© ¾ÅÅ©Á¸Àº º¸ÁõÇÏÁö ¾Æ´ÏÇϸç, ÇØ´ç Á¤º¸ ¹× °Ô½Ã¹° ÀúÀ۱ǰú ±âŸ ¹ýÀû Ã¥ÀÓÀº ÀÚ·á µî·ÏÀÚ¿¡°Ô ÀÖ½À´Ï´Ù.
À§ Á¤º¸ ¹× °Ô½Ã¹° ³»¿ëÀÇ ºÒ¹ýÀû ÀÌ¿ë, ¹«´Ü ÀüÀ硤¹èÆ÷´Â ±ÝÁöµÇ¾î ÀÖ½À´Ï´Ù.
ÀúÀÛ±ÇħÇØ, ¸í¿¹ÈÑ¼Õ µî ºÐÀï¿ä¼Ò ¹ß°ß½Ã °í°´¼¾ÅÍÀÇ ÀúÀÛ±Ç Ä§ÇØ½Å°í¸¦ ÀÌ¿ëÇØ Áֽñ⠹ٶø´Ï´Ù.
ºê·£µå Á¤º¸
°í±Þ ³í¹®À» Á¦°øÇÏ´Â ÇÐÁö»ç ´º³í¹®Àº Àü¹® Çо÷ ºÐ¾ß¿¡ ÃÖ°íÀÇ ÀڷḦ º¸ÀåÇϸç
°¢Á¾ ¿¬±¸ »ç·Ê¿Í ¹Ì·¡ ºÐ¼® µîÀÇ ÀڷḦ ÅëÇØ Àι®ÇÐ, »çȸ ÀÚ¿¬°úÇÐ ºÐ¾ßÀÇ ±íÀÌ Àִ Ž»öÀ» ÇÒ ¼ö ÀÖ°Ô µµ¿Íµå¸®°Ú½À´Ï´Ù.
ÆǸÅÀÚ·á ¼ö : 32,704°Ç