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1Àå ¸¶ÄÉÆà Issues
2Àå »ç¾÷ °³¿ä
3Àå ¸¶ÄÉÆà Target
4Àå ¸¶ÄÉÆà Concept ¹× Àü·«
5Àå ÁÖ¿ä ¸¶ÄÉÆà ½ÇÇà Àü·«
6Àå Àοø ÅõÀÔ °èȹ
7Àå ¸ñÇ¥ ºÐ¾çÀ²
8Àå ¿ë¿ª¼ö¼ö·á ¹× Áö±ÞÁ¶°Ç
marketing a plan ´õÆÄÀÎÆ®¸® Äܵµ¹Ì´Ï¾ö ºÐ¾çÁ¦¾È¼ contents marketing a plan index ¸¶ÄÉÆà issues »ç¾÷ °³¿ä ¸¶ÄÉÆà target ¸¶ÄÉÆà concept ¹× Àü·« ÁÖ¿ä ¸¶ÄÉÆà ½ÇÇà Àü·« Àοø ÅõÀÔ °èȹ ¸ñÇ¥ ºÐ¾çÀ² ¿ë¿ª¼ö¼ö·á ¹× Áö±ÞÁ¶°Ç marketing a plan ¸¶ÄÉÆà issues
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target marketÀÇ ¸íȮȸ¦ À§ÇØ ¾î¶°ÇÑ °í°´ database¸¦ È°¿ëÇÒ °ÍÀΰ¡?
ÃÖ°í°¡ mark-up Àü·«Àº ¹«¾ùÀΰ¡?
high-end·Î Á¢±ÙÇÏ´Â Áö¸§±æÀº ¹«¾ùÀΰ¡?
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ÁÖ¿ä marketing issues marketing a plan »ç¾÷ °³¿ä »ç ¾÷ ¸í ´õÆÄÀÎÆ®¸® ·°¼Å¸® Äܵµ&½ºÆÄ À§ Ä¡ ¼¿ï½Ã °ºÏ±¸ ¿ìÀ̵¿ »êxxx-xxx¹øÁö ÀÏ¿ø ½Ã Çà »ç ÁÖ½Äȸ»ç ¾¾Æ¼¾Ù¸®Æ®¾ØÄÁÆÛ´Ï ½Ã °ø »ç ½Ö¿ë°Ç¼³ ºÐ¾ç ½Ã±â 2011³âµµ 9¿ù ±Ô ¸ð Äܵµ¹Ì´Ï¾ö 332½Ç ¿ë¿ª´ë»ó Äܵµ¹Ì´Ï¾ö marketing a plan ¸¶ÄÉÆà target ±âº»¼ö¿ä 50% early adaptor ½Ç¼ö¿äÃþ boom-up °ø·«Ãþ °¡Ä¡ ÀνÄÇü ½Ç¼ö¿äÀÚ ±â¹ÝÇü ÅõÀÚ¼ö¿ä (âÃâÇü ½Ç¼ö¿äÀÚ) ºÎµ¿Çü ÅõÀÚ¼ö¿ä-½Ç ÅõÀÚÇü ±×·ì »çÀü±âȹÇü °í°´ ¹ß±¼ ½Å±Ô âÃâÇü °í°´ ¹ß±¼ mgmÇü °í°´ ¹ß±¼ target group target ¼¼ºÎ target Ư¼º target Á¢±Ù <¼ö¿äÀÚ grouping> ¢Á ½Ç¼ö¿ä (°³ÀÎ) group ¢Á Áö¿ª ³» »çȸÀû leader group ¢Á Áö¿ªÀ¯Áö/°æÁ¦ÀÎ/°íÀ§°ø¹«¿ø/ °í¼ÒµæÀÚ/Àü¹®Á÷Á¾»çÀÚ/ÀÇ»ç/ º¯È£»ç/¹æ¼ÛÀÎ µî ¢Á ½Ç¼ö¿ä·Î½á ²ö±â ÀÖ´Â ¼³µæÇÊ¿ä ¢Á ½ÅºÐ»ó½ÂÀÇ ±âȸ À̹ÌÁö À¯µµ (¿¬°í±×·ìÀÌ °¡´É) ¢Á °¡µÎÈ«º¸/Àü´ÜÈ«º¸ (±âŸ tm¹× dm ¹ß¼Û) ¢Á ¹æ¹®¿µ¾÷ (±âŸ tm¹× dm / ¼Ò°³¿µ¾÷) marketing a plan ¸¶ÄÉÆà concept ¹× Àü·« ¸¶ÄÉÆà concept pre-marketingÀ» ÅëÇÑ »çÀü ¼ö¿ä È®º¸¿¡ ÁÖ·Â
target market °È¸¦ ÅëÇÑ À¯È¿¼ö¿ä 100% È®º¸ ¸ñÇ¥
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concept 3 pre-marketingÀ» ÅëÇÑ »çÀü¼ö¿ä È®º¸¿¡ ÁÖ·Â concept 1 Äܵµ issue-marketing concept 2 °í°´¸ÂÃãÇü various style-marketing Áý°´ À¯µµ boom-up Á¶¼º db-crm Àü·«
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mass advertising ¾ð·ÐÈ«º¸ / pr Àü·« road show internet marketing Á¦ÈÞ ¸¶ÄÉÆà m/h ³» û¾à Á¢¼ö base marketing target marketing Àü·«Àû ¼ö¿äÃþ °ø·« ÀÎ¸Æ È°¿ë °¡Ä¡ Á᫐ marketing ÀÚ¿µ¾÷ ¹× Àü¹®Á÷ Á¾»çÀÚ vip Àå¼Ò °ø·« »çȸ °¢°è ¸í»ç ÀüÅëÀû ºÎÀ¯ °èÃþ key-man ¿¬°è
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