*  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  bp cutebot 0807 정일  *  *  *  “debateng” 영어   aug of 2008  synopsis  synopsis  brand  and  goal  market  background  “debateng” 영어 (tentative plan)  
program to develop the basic english debating skill based upon logical and critical thinking
franchising the program service providing mainly existing small-medium sized institutes(보습학원)
build up the strong back ground of english skill to be a great debater and help to prepare
for the college entrance examination in english in korea or overseas
market background:   
-debating in english tends to be more important issue
-there are so many competitors in korean market, we need to differentiate
from the existing ‘cliche’ services   
-debating market itself is limited but it is regarded as the symbol of the fluency
in english   
-the size of the basic english debate prep-market (our core market) is much
bigger than the size of the high level debate market in korea
-the eleutian mechanism is one of the best applicable solution for this prep
eleutian can easily modify the content which was already developed and used
main  target  years  g1~g9 (about 7~15years)  
depends on their assessment results when the students start
those who can command basic conversation in english
marketing point and our strategy  marketing point and our strategy  market demand   
various english tests such as toefl, korean english proficiency evaluation
(국가영어능력평가시험/2012) tend to require the logical thinking and speaking capability
in order to speak logically in english when interview for the recruiting process of the companies
recent increased numbers of the students who are planning to go to study overseas,
specially in us show the market for the test prep such as sat, ssat etc.
we target mainly those who are in the basic esl/regular debate course level
because these categories are the abundant resources and also those students who
want to be fluent enough in english to be able to command in debate
but we advertise and do pr based upon ‘debateng’ is specialized in english debate
marketing  strategy   basic esl course  (most of students)  regular debate course  (about 20%)  advanced debate course   (less than 10%)  expected no of students’ ratio  0  more students  debateng 영어  sub-copy  (tentative)  service  service  classroom/40min  8~12 students/class  preparation for the  v-conf session  home/30min  5days/week  reinforce the work & repetition  other skills in english  classroom/40min  8~12 students/class  basic esl course   basic debating skill   in english   classroom/40min  once a month  evaluate monthly content  test report to their parents  ①korean english  teacher session  ③online study  homework &   self-test  ②native teacher  v-conf session  ④monthly evaluation  & progress report  
classroom 90min/ twice a week(10min break), 140min/three times a week(two 10min break) program   (이하 생략)