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1Àå ADVERTISING DIRECTOR
2Àå PROFESSIONAL EXPERIENCE
1. Senior Advertising Manager
2. Cable Media Production, continued
3Àå EDUCATION
1. Bachelor of Business Administration
4Àå PARTICIPATORY MEMBERSHIPS
5Àå PROFESSIONAL DEVELOPMENT
advertising director resume john harrison 606 winding road alextown, new york 45339
(631) xxxx.xx.xx
advertising director
accomplished advertising professional with a dynamic career leading high growth and start-up companies.
known for strengthening companies to lead in competitive markets and for delivering innovative marketing concepts and strategies.effectively manage the sales cycle process from client consultation to closing including the development of pricing structures and service negotiations.core strengths encompass:
¡¡ key account development ¡¡ client / public relations ¡¡ sales analysis & reporting
¡¡ solutions selling & marketing ¡¡ public speaking ¡¡ project management
¡¡ team building & leadership ¡¡ advanced presentations ¡¡ contract negotiations
professional experience senior advertising manager xxxx.xx.xx
cable media productions, inc., new york, new york
¡¡ animal world, global travel, health line
.spearheaded key account development programs that targeted, penetrated, and launched business growth throughout northeast, southeast, and midwest regions.
.overachieved projected sales volumes for 1999 by 74% with revenues in excess of $16 million.
.established senior-level contact with 43 advertising agencies throughout new york city and boston.
.effectively negotiated and sold 30-second units of commercial advertising space to client agencies with major accounts that included coors, at&t, lucent technologies, clorox, and avon.
.positioned discovery communications as a viable advertising avenue to target viewer audiences inclusive of preschool to elementary aged children, and adults in the xxx-xxx age category.
.orchestrated the promotion of in-banner advertising and hotlinks.
.secured cable media productions first million-dollar advertising sale with at&t.
.single-handedly negotiated and closed the networks first on-line deal with independent films in 1998.
. pioneered the organizations cross-channel promotion programs, heightening american production¡¡s visibility with additional coverage in u
s. news and world report magazine
.captured the interest of clients and professional audiences of up to 300, with powerful, invigorating presentations illustrating the benefits and value-added solutions of cable network advertising.
.created innovative account retention programs to protect key clients from competition.
.pioneered the development of sales and marketing strategies and advertising plans.
.chaired weekly competitive meetings to discuss season networks, market segments, and departmental issues with senior management, account executives, account planners and sales assistants through open discussions and persuasive presentations.
professional experience cable media production, continued
.launched the business growth and development of this fledgling network cable start-up company. (ÀÌÇÏ »ý·«)
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