cj 제일제당 마케팅    index  
1.introduction
2.marketing
3.human resource
4.conclusion
  
1.introduction
  introduction    introduction  onwer of cj was arrested   investing,   
hiring planning regular human resources affairs are all stopped.
crisis    
2.marketing
  marketing  current state of petitzel micho   cj cheiljedang performed renewal micho   petitzel micho   2013  skin care effect  various taste  green grape   lemon citron   green apple  anti aging  whitening    marketing  current state of petitzel micho   drinking vinegar market is   54 billion won worth   petitzel micho is third position  
hongcho of chungjungone is dominating drinking vinegar market
  marketing  problem of petitzel micho   xxx-xxx’s   
petitzel micho target xxx-xxx’s women with skin care effect and various favor
but consumption is not drawn from xxx-xxx’s women
cj cheiljedang promoted in spa.
not only xxx-xxx’s women   but all consumer    marketing  solution of petitzel micho   
focus on xxx-xxx’s women!
promotion in which they go    marketing  solution of petitzel micho   
cj cheiljedang have to promote in offline cosmetics shop
xxx-xxx’s women prefer direct experience offline > online
they have power and willing to consume thing for skin care, beauty
  marketing  specific solution of petitzel micho   cj cheiljedang have to promote in olive young  
cj cheiljedang can reduce cost and attract many xxx-xxx’s women
  marketing  specific solution of petitzel micho   promotion is beverage tasting event  petitzel can be recognized to women  making them know about various taste    
3.human resource
  human resource  personnel management system of cj cheiljedang  the personnel   management system  individual   performance   based on    human resource  problem of promotion of employees  team  competitor  recognize    human resource  problem of promotion of employees  competetion  employees focus on the individual performance  lowers the cohesiveness of the team  
lower the communication between the team members
low   performance    human resource  solution of promotion of employees  depending   on  the degree to contribution   on the team  give incentive    human resource  solution of promotion of employees  promotion  commitment  satisfaction  trust to company    human resource  solution of promotion of employees  but     (이하 생략)