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1장 서론
2장 농산물 소매유통환경 변화와 산지조직화 배경 및 필요성
3장 국내 산지유통조직 현황과 문제점
4장 국내․외 산지유통조직 우수사례
5장 결론 및 요약
5dae-yun, kim / journal of industrial distribution & business xxx-xxx (2011) xxx-xxx
absract
opening agricultural market expansion, reduced purchases through
wholesale markets, expanding the influence large retailers of
consumers market such as changes in the distribution system to the
farmers market conditions are changing rapidly.because of this,
retailers of the scaled and chain-store operations was centered on
distribution environmental changes of the consumer market place.
in producing area due to changes in market conditions in the
agricultural production of in producing area distribution organization
and the size distribution can not be put off no longer challenge is
imminent.if it do not raise forces banded together, the producer is
bound to remain as the weak.to support the distribution of this
production was introduced in 2 enable the activation project of in
producing area distribution.
recent in producing area changes of agricultural conditions in
order to cope with the small-scale farmers and small individual
farmers are becoming scaled and specialized.also, is specific to each
item and regional is showing aspects.government support for
activation project of in producing area distribution is greatly
improved, but in terms of competitiveness on the market still is
showing the limitations.
the most common of these problems, the market response if in
producing area producers organization and scale of the problem.
equipped for the purpose of consumer market place responsiveness
unreasonable propelled outward from the painter-sized weakens the
organizational power.
also, difficult to succeed organizational size is a dissolution or
anything within a few years, farmers around the best producer (이하 생략)
