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본 문서의 분량 : 58 페이지 |
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1장 Business introduction장
2장 Consumer survey summary
3장 STP Strategy
4장 Branding Strategy
5장 Service Strategy
6장 Price Strategy
7장 Distribution Strategy
8장 Promotion Strategy
business introduction.
consumer survey summary stp strategy branding strategy service strategy price strategy distribution strategy promotion strategy contents project proposal men’s suit rental service business introduction
men’s suit rental service, why?
but, what brand, and where to buy… what brand where
?
?
20’s university students who frequently have to wear suits according to the environment analysis,
1) low brand loyalty.
young customer 2) make account of quality and style.
3) sensitive to the price.
according to the competition analysis, formal in the leading brand’s product portfolio, boundary between formal and casual lines
is being disappearing.
business casual consumer survey every 3 months 31%
14.4%
every 6 months 14% 16% once a year
q1.how often do you buy the suit?
target consumers don’t frequently buy the suit.
they just buy them once a year.
(n 58)
etc.
when interviewed 50%
14.4%
7% need new one during the sale 19% 22% 2% when important event
q2.when do you mainly buy the suit?
target consumers tend to buy the suit
when important event.
(n 58)
q3.do you feel burdened about price of suits?
most of the consumers feel burdened (이하 생략)
