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2014.09.28
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55 page / 7.48 MB
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  • Microsoft PowerPoint (pptx)Microsoft PowerPoint (pptx)
»ï¼ºÀǰ濵°æ¿µ»ç·Ê¿¬±¸»ï¼º¿¬±¸°æ¿µ¿¬±¸µ¿±âºÎ¿©Àü·«¿¬±¸µ¿±âMOTIVATION
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1Àå What is CSR?
1. A background and reason of accepting CSR
2. Home & Abroad
3. Elements for effective CSR

4. CSR¡¯s Contribution to Motivation & Achievement

2Àå Introduce Samsung

3Àå Samsung¡¯s CSR
1. Examples of Samsung¡¯s CSR

  csr  with motivation    contents   
1.what is csr?
1.1 a background and reason of accepting csr
abroad  abroad  
1.3 elements for effective csr
achievement  
2.introduce samsung
3.samsung¡¯s csr
-examples of samsung¡¯s csr
  motivation  
4.1 csr, how to effect to working attitude
samsung sdi kim chang-sik (the head of a section)
in samsung  
4.3 csr strategies for effective motivation
5.conclusion
contents     
1.what is csr?
  
1.1 csr (corporate social responsibility) ?
contribution to society  environmental  management  increasing   benefits of society  ethical  management  offering 15% of jobs  offering almost 100   public performance  constructing sports  facility  pink ribbon  brisk-cancer   inspection service  
in the street.
  csr increases employee motivation and loyalty  csr enhances company reputation and brand  csr increases customer goodwill and loyalty  csr improves relationships with the community  csr spurs innovation and creativity  
1.1 effects of csr
  home  abroad  
1.2 e abroad
  ex 1) samsung sdi    about japan¡¯s csr    ex 1) asahi beer    asahi forest  dragonfly pond  making firefly¡¯s circumstances  ex 1) asahi beer    asahi art-square  asahi art-festival  asahi eco-art series  ex 1) asahi beer    about sweden¡¯s csr    >  global csr team  around more than 100 numbers¡¯  csr support department in sweden  ex 1m    water aid : 64 million usd  anti-cancer : 17 million usd  m anniversary foundation : 25 million usd  save the children sweden : 31 million usd  support unicef : around 50 million usd  relief activities : 2 million usd  clothes donation : 50 million clothes  red cross, etc    ex 1m 09¡¯s activities    responsibility of  organization  global competitiveness  global competitiveness    elements for effective csr  csr  reflection for making management decisions  matching to   core business  global pr of   csr activity  1  2  3  4  connection   organization vision    provide feedback and the way to forward  
definite recognition and the will to act about csr
not cost but investment  1  reflection for making management decisions  2  connection   organization vision  elements for effective csr    affect customer to act positively  making csr story-brand image  
for effectiveness of csr activity and organization competitiveness
contribution activities  3  core business  4  ctivity  elements for effective csr       (ÀÌÇÏ »ý·«)

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