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3.0
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1Àå What is CSR?
1. A background and reason of accepting CSR
2. Home & Abroad
3. Elements for effective CSR
4. CSR¡¯s Contribution to Motivation & Achievement
2Àå Introduce Samsung
3Àå Samsung¡¯s CSR
1. Examples of Samsung¡¯s CSR
csr with motivation contents
1.what is csr?
1.1 a background and reason of accepting csr
abroad abroad
1.3 elements for effective csr
achievement
2.introduce samsung
3.samsung¡¯s csr
-examples of samsung¡¯s csr
motivation
4.1 csr, how to effect to working attitude
samsung sdi kim chang-sik (the head of a section)
in samsung
4.3 csr strategies for effective motivation
5.conclusion
contents
1.what is csr?
1.1 csr (corporate social responsibility) ?
contribution to society environmental management increasing benefits of society ethical management offering 15% of jobs offering almost 100 public performance constructing sports facility pink ribbon brisk-cancer inspection service
in the street.
csr increases employee motivation and loyalty csr enhances company reputation and brand csr increases customer goodwill and loyalty csr improves relationships with the community csr spurs innovation and creativity
1.1 effects of csr
home abroad
1.2 e abroad
ex 1) samsung sdi about japan¡¯s csr ex 1) asahi beer asahi forest dragonfly pond making firefly¡¯s circumstances ex 1) asahi beer asahi art-square asahi art-festival asahi eco-art series ex 1) asahi beer about sweden¡¯s csr > global csr team around more than 100 numbers¡¯ csr support department in sweden ex 1m water aid : 64 million usd anti-cancer : 17 million usd m anniversary foundation : 25 million usd save the children sweden : 31 million usd support unicef : around 50 million usd relief activities : 2 million usd clothes donation : 50 million clothes red cross, etc ex 1m 09¡¯s activities responsibility of organization global competitiveness global competitiveness elements for effective csr csr reflection for making management decisions matching to core business global pr of csr activity 1 2 3 4 connection organization vision provide feedback and the way to forward
definite recognition and the will to act about csr
not cost but investment 1 reflection for making management decisions 2 connection organization vision elements for effective csr affect customer to act positively making csr story-brand image
for effectiveness of csr activity and organization competitiveness
contribution activities 3 core business 4 ctivity elements for effective csr (ÀÌÇÏ »ý·«)
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