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global business plan phrase 3 summer 2013 bus2900 jieun oh (uxxxx.xx.xx) yeji kim (uxxxx.xx.xx) july 29th 2013 categoryid4294 (date accessed: june 25, 2013) gbp module 11 title-product and target market planning
lease staple the modules for your report together, put all group members names on the cover sheet (in alphabetical order), and submit an electronic copy to turnitin.com before midnight.
1) product concept a) and b):
as you have tailored this business plan for your target market, you might have new ideas for exactly what your business will offer.so, once again, clearly identify the (a) specific product attributes (which have benefits for your target market) and (b) packaging details of your product or service to be offered by your organization.
summary:
our product is cinnamon punch which will appeal to most of people in thailand. we aimed people who suffer from thirst due to humid and hot weather of thailand
in the weather like in thailand, people sweat a lot and consume more drinks. our cinnamon punch will satisfy customers as cool and sweet beverage
our company will open branches to be widely distributed. each branch is alike of take-out coffee shops which occupies small place and does not offer seat in customers
required space is not as big as other coffee shops. so, the branches would spread easily than other beverage selling stores
we aim to be distributed as many as possible. cinnamon punch will be packed in plastic light weight cup in three different size, 12oz, 16oz, and 24oz
the cup will be sealed by automatic vinyl sealing machine.
2) target market:
describe the characteristics of potential customers in terms geographic location, demographics, media habits, consumer behavior patterns, lifestyle activities, and psychographics.for reference about these segmentation variables please refer to the in-class lecture or look for descriptions online.
summary:
climate of bangkok, thailand.
bangkok is in the range of the humid monsoon climate of south east asia. high temperature is maintained throughout the year
the average temperature is 75 to 92 degrees of fahrenheit. due to the monsoon rains, seasons of thailand is divided into three seasons: the cool season, the hot season, and the rainy season
again, people in bangkok city encounter thirst every day. hot and humid weather makes people a lot
the goal of our company is to satisfy those who find cool drinks through the year. also, visitors from other country could be our potential customers too (ÀÌÇÏ »ý·«)
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