ü 23 page 14 page ̸Ⱑ մϴ.
1 ο ȹ
2
1. о
2. Target
3. Concept
4. ֿ
3 ̺о ó ǥ о
1. ǻ
2. ǥ о
3. о簡
4. о簡
5. MD
6. ġ
7. ǹ MD
8. 2F ġ
9. ǹ MD
렆 ƽýƼ м
project ϼ Ű ö
мϰ, ȿ marketing Ȱ .
ȼ ذ ڵ ڷ ǻ
Ǵ ڷμ DZ⸦ ٶ.
project ȼ¡ ƽýƼ ü
о ȣŷ .
.ڿ ȹ contents .ڿ ȹ . .̔ ó ǥ .ڿ ȹ ڿ ȹ (1) ʵ念 (4) ̳ 湮 t/m 湮 ǰ ȫ ǰȹ ʵ念 렆 ۾ , ȫ ڼ data Ȳ ε mgm r . issues
1. ȿ ڰ?
ֿ ٽ ϴ target ʿ
2.ڰġ ִ ǰ̶ a ͟ڰ?
3. Ȯȭ database r ͟ڰ?
4. aϴ ڰ?
ֿ marketing issues
1.
1 target (40%) ǰ ü 렆 ü ̠ 2 target (30%) ߱, ̠ Ÿ ( ) 3 target (30%) , ̠
target ߽ Ǽ
3. target
⺻ 30% early adaptor Ǽ boom-up ġ ڽ Ǽ ڼ (â Ǽ) ε ڼ-
砆ȹ ߱ ߱ â ߱ mgm ߱
Ư list ۹ݰ list Ÿ list .ϱ ceo .ϱ ֿб list .ϱ պ ǻ ֿ л ceo , Եȭ vvip ȸ list ¿ ȸ list ֺ ڿ 50 ̻ vip list
-û㵿 Ķ, ζ
ȸ ʵ念 list 1, 2, 1,500
4. concept
concept pre-marketing 砆 Ȯ ַ
target market ȭ ȿ 100% Ȯ ǥ
Һ program(, )
vip marketing boom-up marketing ȭ
ǰ grade target market ַ ( )