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0°ÇÀÇ Èı⺸±â´ëÇÑÇ×°øÀÇ NEW IMC Àü·«À» ÅëÇÑ Á¦2Àǵµ¾à¿¡ °üÇØ ±â¼úÇÑ °æ¿µÇаú ¸®Æ÷Æ®ÀÚ·áÀÔ´Ï´Ù.
Àüü 72 page Áß 14 page±îÁö ¹Ì¸®º¸±â°¡ °¡´ÉÇÕ´Ï´Ù.
1Àå Company Introduction
1. ´ëÇÑÇ×°øÀÇ ¿¬Çõ°ú »ç¾÷¼Ò°³
2. ±â¾÷ À̳ä
3. ±â¾÷ Á¶Á÷µµ
2Àå Market Analysis
1. Ç×°ø»ê¾÷ ºÐ¼®
2. °í°´ ºÐ¼®
3. °æÀïÀÚ ºÐ¼®
4. ½ÃÀåºÐ¼® ¿ä¾à
3Àå Current Strategy Analysis
1. SWOT ºÐ¼®
2. STP ºÐ¼®
3. 4P ºÐ¼®
4Àå Current Problem & Key Issues
1. ÇöÀç ¹®Á¦Á¡
2. ÇÙ½É À̽´
5Àå NEW IMC Strategy
1. Repositioning
2. »õ·Î¿î 4PÀü·«
3. »õ·Î¿î IMC Àü·«
6Àå Conclusion
1. ¿ä¾à
2. Çٽɿª·® °È
3. ÇÁ·Î¼¼½º °³¼±
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contents ¥°.company introduction ¥´.newimc strategy ¥µ .conclusion ¥².current strategy analysis ¥±.market analysis ¥³.current problem & key issues
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2.±â¾÷À̳ä
3.±â¾÷Á¶Á÷µµ
¥°.contents of company introduction
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xxxx.xx.xx-±¹¿µ´ëÇÑÇ×°ø°ø»ç¿¡¼¹Î¿µ(ÁÖ)´ëÇÑÇ×°øÃâ¹ü
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1991 ³â- ȹ°¼ö¼Û·®¼¼°è4À§, ¿©°´¼ö¼Û·®¼¼°è15À§
1995.xxx-xxx¹ø°Ç×°ø±âµµÀÔ(bxxx-xxx)
1997.07-ȹ°ºÎ¹®¼ö¼Û½ÇÀû¼¼°è2À§´Þ¼º
1998.02-ºñºö¹ä±â³»½Ä´ë»ó¸ÓÅ¥¸®»ó¼ö»ó
1999.03-â»ç30ÁÖ³â
2.06-global alliance
¡° sky team ¡± Ãâ¹ü (2001³â4¿ùüÄÚÇ×°øÇÕ·ù) ¥°.company introduction market analysis current problem & key issues newimc strategy current strategy analysis company introduction conclusion
1.2 »ç¾÷¼Ò°³
¾÷Á¾»ç¾÷³»¿ë¸ÅÃâ¾×Á¡À¯ºñ Ç×°ø¿î¼Û»ç¾÷Ç×°ø¿î¼Û ºÎ´ë»ç¾÷ ¿µ¾÷¿Ü¼öÀÔ ¿©°´¿î¼Û, ȹ°¿î¼Û ±â³»ÆǸÅ,ÃÊ°ú¼öÇϹ°,Áö»óÁ¶¾÷ 54,16448,463 3,498 2,203 92%85% 5% 2% °ü·Ã»ç¾÷Ç×°ø¿ìÁÖ ±â³»½Ä È£Åڸ鼼 Ç×°ø±âºÎÇ°Á¦ÀÛ,Çï±âÁ¦ÀÛ, Á¤ºñ»ç ¾÷ ¿ÜÇ×»ç±â³»½ÄÆǸŠȣÅÚ,¸®¹«Áø¹ö½º,¸é¼¼Á¡ 4,4262,562 926 938 8%4% 2% 2% ÇÕ°è57,740 100% (´ÜÀ§: ¾ï¿ø) ¥°.company introduction market analysis current problem & key issues newimc strategy current strategy analysis company introduction conclusion
1.3 ±â¾÷¼öÀͱ¸Á¶
¥°.company introduction market analysis current problem & key issues newimc strategy current strategy analysis company introduction conclusion
1.4 ÁÖ¿äÇöȲ
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