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븦 Ҹ Ǹ

Ĺȣ
TZ-SHR-905342
2018.07.05
з
47 page / 5.31 MB
Ʈ
3,000 Point  Ʈ  ȳ
Adobe PDF (pdf)
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ҸǸǸ
õڷ
 븦  Ҹ Ǹ  #1 븦  Ҹ Ǹ  #2 븦  Ҹ Ǹ  #3
 븦  Ҹ Ǹ  #4 븦  Ҹ Ǹ  #5 븦  Ҹ Ǹ  #6
 븦  Ҹ Ǹ  #7 븦  Ҹ Ǹ  #8 븦  Ҹ Ǹ  #9
 븦  Ҹ Ǹ  #10 븦  Ҹ Ǹ  #11 븦  Ҹ Ǹ  #12
 븦  Ҹ Ǹ  #13 븦  Ҹ Ǹ  #14

ü 47 page 14 page ̸Ⱑ մϴ.

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  븦   Ҹ Ǹ          ȹʼ   Ģ  i  i  i  i v      
ﰢ(ܱ) 븦 ߁a, Һ, Ǹſ پ ڼƼ(incentives) ϴ
ܱ Ű Ͽ ϴ Īϴ
߁a ҸŻ   Һ   ü ߁a Һ  ( pull)   б( push)        Һ Ǹˣ  ߁a Ǹˣ  ø, , ̾, Ʈ,  ׽Ʈ/ǰ, ʽ ,  ҟ, ̺Ʈ Ŀ   ߁a ҟ, ߁a ׽Ʈ ڼƼ ,  Ž ÷, Ǹſ Ǝα׷,  trade shows,     ߁a ׽Ʈ ڼƼ  ߁a ҟ   ÷  Ǹſ Ǝα׷  Ʈ̵    
-Ż ڳ ҸŻ ڸ
-ǸŸǥ ޼ϴ ڵ鿡 ؿ̳ܿ ǰ, .
, Ǹ ˣ ,
γ (end-of-aisle displays)  
ڰ ڻǰ Ȱ ǸŸ Ҹ Ǹſ鿡
ǰȸ ڰ ڻǰ ְ ǿϱ ϴ ߰ ˣ
-鰣 δϴ
- ,
  
ǰ Ұ å Ŀ ܱ ǥ ޼
Ǹˣ ̻  
2) Һ
1) ȸ
ȹſ ȹ ȹ (̱
, 80% ̻ Һڰ ۻ Ž )
3)
ǰ ⿡   
Ǹˣȿ ǰȭ ȿ ð
Ÿ  
ü ü ʿ ̵
ü鿡 ߁a ϰ 䱸  
4) ȭ, ȭ ȭ
   ǰ ÿ(trial) ݺ    ܻǥ Һ    ܰ    r     
˵ ʿ ÿ
ϴ ȿ     
ǥõ ݾ׸ŭ ϵ ϵ    ( )

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