HOME / ¹®¼­°øÀ¯ / /

Èıâ1°Ç
¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð - ½æ³×ÀÏ 1page
1/17
  • 1 page
  • 2 page
  • 3 page
  • 4 page
  • 5 page
  • 6 page
  • 7 page
  • 8 page
  • 9 page
  • 10 page
  • 11 page
  • 12 page
  • 13 page
  • 14 page
  • 15 page
  • 16 page
  • 17 page

¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð

¼­½Ä¹øÈ£
TZ-SHR-53950
µî·ÏÀÏÀÚ
2012.05.31
ºÐ·®
17 page / 371.0 KB
Æ÷ÀÎÆ®
700 Point ¹®¼­°øÀ¯ Æ÷ÀÎÆ® Àû¸³¹æ¹ý ¾È³»
ÆÄÀÏ Æ÷¸Ë
Microsoft PowerPoint (ppt)
Èıâ Æò°¡

5.0

1°ÇÀÇ Èı⺸±â

µî·ÏÀÚ

su****** ºê·ÐÁî

µî±Þº° ÇýÅú¸±â

¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·« °³·Ð Âü°íÀÚ·áÀÔ´Ï´Ù.

  • Microsoft PowerPoint (ppt)Microsoft PowerPoint (ppt)
¼ÒºñÀÚ¸¶ÄÉÆøñǥĿ¹Â´ÏÄÉÀ̼Ǹ¶ÄÉÆÃÀü·«ÆǸÅÃËÁø¼­ºñ½º¸ñÇ¥Àü·«¸¶ÄÉÆð³·Ð
¿¬°ü ÃßõÀÚ·á
 ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #1    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #2    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #3
 ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #4    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #5    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #6
 ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #7    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #8    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #9
 ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #10    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #11    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #12
 ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #13    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #14    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #15
 ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #16    ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«°³·Ð #17    

1Àå ¸¶ÄÉÆÃÀ̶õ ¹«¾ùÀΰ¡?

2Àå ¸¶ÄÉÆà °³³ä°ú ¸¶ÄÉÆà ¸ñÇ¥

3Àå ¸¶ÄÉÆà Àü·«ÀÇ ¼ö¸³

*  *  *  ¸¶ÄÉÆøñÇ¥¿Í ¸¶ÄÉÆÃÀü·«  
¸ñ Â÷
1.¸¶ÄÉÆÃÀ̶õ ¹«¾ùÀΰ¡?
2.¸¶ÄÉÆð³³ä°ú ¸¶ÄÉÆøñÇ¥
3.¸¶ÄÉÆÃÀü·«ÀÇ ¼ö¸³
¸¶ÄÉÆÃÄ¿¹Â´ÏÄÉÀ̼ǰü¸®  1  Á¤ÀÇ  
¡Ü ¸¶ÄÉÆÃÀ̶õ °³Àΰú Á¶Á÷ÀÇ ¸ñÇ¥¸¦ ¸¸Á·½Ãų ¼ö ÀÖµµ·Ï ±³È¯À» âÁ¶Çϱâ À§ÇÏ¿©
¾ÆÀ̵ð¾î, ÀçÈ­ ¹× ¼­ºñ½º¿¡ ´ëÇÑ °³³ä Á¤¸³, °¡°Ý°áÁ¤, ÃËÁø ¹× À¯Åë¿¡ ´ëÇÑ °èȹÀ»
¼ö¸³ÇÏ°í À̸¦ ¼öÇàÇÏ´Â °úÁ¤ÀÌ´Ù ¡æ ama Á¤ÀÇ  ¡Ü Çٽɰ³³ä  
1) ¸¶ÄÉÆÃÀº ±³È¯ÀÇ Ã¢Á¶ÀÌ´Ù
2) 4p (Á¦Ç°,°¡°Ý,À¯Åë,ÃËÁø)ÀÇ plan ¡æ do ¡æ see°úÁ¤ÀÌ´Ù
2  ±³È¯  ±â¾÷  ¼ÒºñÀÚ  Á¦Ç°  µ·  (»ýÁ¸¼ºÀå)  (¿å±¸ÇÊ¿ä ÃæÁ·)  
1.¸¶ÄÉÆÃÀ̶õ ¹«¾ùÀΰ¡?
¸¶ÄÉÆð³³äÀÇ ¹ßÀü´Ü°è  1  »ý»ê°³³ä  Á¦Ç°°³³ä  ÆǸŰ³³ä  ¸¶ÄÉÆð³³ä  »çȸÀû   ¸¶ÄÉÆð³³ä  ¸¶ÄÉÆð³³äÀÇ ¹ßÀü  2  
°í°´ÀÇ ¿å±¸¸¦ ¸ÕÀú ÆľÇÇÏ°í À̸¦ °æÀï»çº¸´Ù È¿°úÀûÀ¸·Î ¸¸Á·½Ãų ¼ö ÀÖ µµ·Ï ±â¾÷ÀÇ ¿©·¯ È°µ¿À» ¸¶ÄÉÆÃÁß½ÉÀ¸·Î ÅëÇÕ(5´ë ±â´ÉÀÇ °í°´Á᫐ ÅëÇÕ)
¸¶ÄÉÆà °³³ä  3  »çȸÀû ¸¶ÄÉÆð³³ä  
°í°´ÀÇ ¿å±¸¸¦ ÃæÁ·½ÃÅ°µÇ Àå±âÀû »çȸº¹Áö ÁõÁø½ÃÅ°´Â ¹æÇâÀ¸·Î
(green marketing)   4  ¸¶ÄÉÆÃÀÇ ¹üÀ§ÀÇ È®´ë  ¿µ¸®±â°ü ¸¶ÄÉÆÃ: ¸¶ÄÉÆÃÁÖüÀÇ ¸ñÇ¥°¡ ÀÌÀ±Ãß±¸  
ºñ¿µ¸®±â°ü ¸¶ÄÉÆÃ: ÁÖüÀÇ ¸ñÇ¥°¡ ÀÚü Á¶Á÷ÀÇ ¸ñÇ¥ ´Þ¼º
¹Ì±¹¸¶ÄÉÆÃÇÐȸÀÇ ¸¶ÄÉÆÃÁ¤ÀÇ  
(marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives)
°³ÀΠ  Çлý   ½Åµµ   ÁöÁöÀÚ  Á¶Á÷  Çб³  ±³È¸  »çȸ´Üü  ±³ ȯ  Á¶Á÷¸ñÇ¥ ´Þ¼º  °³ÀθñÇ¥ ´Þ¼º  °í°´Á᫐ »ç°í·Î Àüȯ  1  °í°´ÁöÇâ»ç°íÀÇ Çʿ伺  
°í°´ÁöÇâ »ç°íÀÇ Á¤ÀÇ (°í°´ÀÇ ¿å±¸¸¦ ã¾Æ¼­ ¸¸Á·½ÃÅ´À¸·Î½á Á¶Á÷ÀÇ ¸ñÇ¥¸¦ ´Þ¼ºÇÏ·Á´Â À̳ä)
°í°´ÁöÇâ»ç°íÀÇ Çʿ伺 1) °æÀïÀÇ °ÝÈ­ : wto¿¡ ÀÇÇÑ ³»¼ö½ÃÀåÀÇ °³¹æ,
Á¤ºÎÀÇ ±ÔÁ¦Ã¶Æó·Î ÀÎÇÑ ÁøÀÔÀ庮 Á¦°Å 2) °æÀïÀÇ º»Áú º¯È­ : »óÇ¥°£ °æÀï¿¡¼­ º»¿øÀû °æÀïÀ¸·Î
(ÀºÇà°£ °æÀïÀºÇà, Áõ±Ç»ç,Åõ½Å»ç,º¸Çè»ç°£ÀÇ °æÀïÀ¸·Î Àüȯ)
3.Àüȯ »ç·Ê
1) º´¿ø : »ýÀÏÀ̳ª °áÈ¥ ±â³ä ÃàÇÏÄ«µå ¹ß¼Û, ¿¹¾àÁø·áÁ¦
2) lg±×·ì : °æ¿µÀÌ³ä ¡°°í°´À» À§ÇÑ °¡Ä¡ âÁ¶¡±:
°í°´°áÀç¶õ, ȸÀåÀÇ ÀÏÀÏ »ó´ã¿ä¿ø ºÀ»ç     (ÀÌÇÏ »ý·«)

¹ÞÀº º°Á¡

5.0/5

1°³ÀÇ º°Á¡

¹®¼­°øÀ¯ ÀڷḦ µî·ÏÇØ ÁÖ¼¼¿ä.
¹®¼­°øÀ¯ Æ÷ÀÎÆ®¿Í Çö±ÝÀ» µå¸³´Ï´Ù.

Æ÷ÀÎÆ® : ÀÚ·á 1°Ç´ç ÃÖ´ë 5,000P Áö±Þ

Çö±Ý : ÀÚ·á 1°Ç´ç ÃÖ´ë 2,000¿ø Áö±Þ

ÈıâÀÛ¼º»ç¿ëÈı⸦ ÀÛ¼ºÇÏ½Ã¸é ¹®¼­°øÀ¯ 100 point¸¦ Àû¸³ÇØ µå¸³´Ï´Ù.

¼­½Äº°Á¡ ¡Ù¡Ù¡Ù¡Ù¡Ù

0/120

»ç¿ëÈıâ (1)

  • 2012-06-12je*

    ¸¶ÄÉÆÿ¡ ´ëÇØ »õ·Ó°Ô ¾Ë°Ô µÇ¾ú½À´Ï´Ù.

ÀÌÀü1´ÙÀ½