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±¸Âî¼öÀÔ MD °èȹ¼­

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2010.01.19
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10 page / 216.0 KB
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1Àå Yearly Buying schedule

2Àå What we do
1. Sales & OTB planning

2. Buying
3. General Buying Process
4. Sales & Inventory monitoring
5. In-store event (Trunk show)

6. Markdown sale
7. Merchandise training
8. Competitors¡¯report (by season)
9. Merchandise allocation & transfer

  
¼öÀÔ ºê·£µå buyer.
  merchandising-yearly buying schedule  (gucci °æ¿ì)  
1¿ù : a/w main collection (¾à 2ÁÖ°£-firenze & milan @ italy)
3¿ù : a/w fashion show (only w¡¯s) collection (¾à 1ÁÖÀÏ°£-milan @ italy)
5¿ù : s/s cruise collection (¾à 2ÁÖ°£-firenze & milan @ italy)
6¿ù : s/s fashion show (only m¡¯s) collection (¾à 1ÁÖÀÏ°£-milan @ italy)
9¿ù : s/s fashion show (only w¡¯s) collection(¾à 1ÁÖÀÏ°£-milan @ italy)
11¿ù : f/w pre-fall (only m¡¯s) collection (¾à 1ÁÖÀÏ°£-new york @ usa)
*    merchandising-what we do  * sales & otb planning   
1.sales plan ( 1³â¿¡ 3¹ø : orig.plan / fcst 1 / fcst 2)
-by year, season, month, day
-by store
-by category
2.otb (open to buy ±¸¸Å ¿¹»ê)
sales plan & sell thru (¼ÒÁøÀ²) ºÐ¼®ÇÏ¿© 1³âÈÄ¿¡ ÀÔ°íµÉ ¹ÙÀ×¹°·® ±¸¸Å
¿¹»ê ÀÛ¾÷  
(¿¹ : °ð 5¿ù¿¡ ÀÖÀ» 09³â s/s buying 08³â s/s sales data ±âÁØÀ¸·Î
1³âÈÄÀÇ sales trends forecast)  *    merchandising-what we do  * sales & otb planning   *    merchandising-what we do  * buying   
1.¼ö¸³µÈ otb ¹× sales ºÐ¼®¿¡ ÀÇ°Å, 1³â¿¡ 4~5 Â÷·Ê¿¡ °ÉÃÄ ÇöÁö
showroom¿¡¼­ »óÇ° buying  
2.ÇöÁö ¿À´õ ÀÌ¿Ü¿¡ sales trend, inventory (Àç°í), pending q¡¯ty (ÀÔ°í¿¹Á¤¹°·®)
°í·ÁÇÏ¿© reorder ¼ö½Ã ÁøÇà  
(lead time ÀÌ ¾à 5~6 months : Àû½Ã reorder ¸Å¿ì Áß¿ä)
* ÇÊ¿ä½Ã inter-company transfer-in (³ª¶ó°£ »óÇ° À̵¿) propose
*    merchandising-what we do  * general buying process  
1.overview & mini show
2.depth presentation
3.1st draft selection (pr selection information share)
4.selection review (Çѱ¹ ÆÀÀå->Çѱ¹ »çÀå´Ô-> ap »çÀå´Ô)   (ÀÌÇÏ »ý·«)

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