HOME / ¹®¼°øÀ¯ / ºñÁî´Ï½º / Á¦Á¶/¿¬±¸
3.0
1°ÇÀÇ Èı⺸±â±â¾÷Çü ½´ÆÛ¸¶ÄÏ °£ ±â¾÷°áÇÕ¿¡ ´ëÇÑ ÀïÁ¡ ¿¬±¸ º¸°í¼ Âü°íÀÚ·áÀÔ´Ï´Ù.
Àüü 77 page Áß 14 page±îÁö ¹Ì¸®º¸±â°¡ °¡´ÉÇÕ´Ï´Ù.
1Àå ¼·Ð
1. ¿¬±¸ÀÇ ÀÇÀÇ ¹× ¸ñÀû
2. ¿¬±¸ÀÇ ³»¿ë ¹× ¹æ¹ý
2Àå ¹Ì±¹ÀÇ ´ëÇü ½´ÆÛ¸¶ÄÏ ±â¾÷°áÇÕ½É»ç »ç·Ê
1. °³°ýÀû ºÐ¼®
2. ¿¬¹æ°Å·¡À§¿øȸÀÇ ÁÖ¿ä ±â¾÷°áÇÕ½É»ç »ç·Ê
3Àå EU µîÀÇ ´ëÇü ½´ÆÛ¸¶ÄÏ ±â¾÷°áÇÕ½É»ç »ç·Ê
1. °³°ýÀû ºÐ¼®
2. À¯·´ ÁýÇàÀ§¿øȸÀÇ ÁÖ¿ä ±â¾÷°áÇÕ½É»ç »ç·Ê
3. ±âŸ ±¹°¡ÀÇ ´ëÇü ½´ÆÛ¸¶ÄÏ ±â¾÷°áÇÕ½É»ç »ç·Ê
4Àå °¢±¹ÀÇ ´ëÇü ½´ÆÛ¸¶ÄÏ ±â¾÷°áÇսɻçÀÇ ½Ã»çÁ¡ ¿ä¾à
1. °ü·Ã½ÃÀåÀÇ È¹Á¤
2. °æÀïÁ¦ÇѼº ÆÇ´Ü
3. ½ÃÁ¤Á¶Ä¡ µî
¹ß°£µî·Ï¹øÈ£xxxx. xx
xx xxx-xxx-14±â¾÷Çü½´ÆÛ¸¶ÄÏ°£±â¾÷°áÇÕ¿¡´ëÇÑÀïÁ¡¿¬±¸xxxx. xx
xx. °øÁ¤°Å·¡À§¿øȸ
Á¦Ãâ¹®°øÁ¤°Å·¡À§¿øȸÀ§¿øÀå±ÍÇÏ¡®±â¾÷Çü½´ÆÛ¸¶ÄÏ°£±â¾÷°áÇÕ¿¡´ëÇÑÀïÁ¡¿¬±¸¡®ÀÇÃÖÁ¾
º¸°í¼¸¦´ÙÀ½°ú°°ÀÌÁ¦ÃâÇÕ´Ï´Ù.
201.9.Çѱ¹°æÀï¹ýÇÐȸ
¿¬±¸¼öÇàÀÚÂü¿©¿¬±¸¿ø:ÀÌÈ£¿µ(ÇѾç´ë¹ýÇÐÀü¹®´ëÇпø±³¼ö)¿¬±¸º¸Á¶¿ø:ÃÖÁöÀº(ÇѾç´ë´ëÇпø¼®»ç°úÁ¤)
-1-<¸ñÂ÷>¥°.¼·Ð.11.¿¬±¸ÀÇÀÇÀǹ׸ñÀû1
2.¿¬±¸Àdz»¿ë¹×¹æ¹ý3¥±.¹Ì±¹ÀÇ´ëÇü½´ÆÛ¸¶Äϱâ¾÷°áÇսɻç»ç·Ê51.°³°ýÀûºÐ¼®.5°¡.°³¼³.5³ª.°ü·Ã»óÇ°½ÃÀåÀÇȹÁ¤.6´Ù.°ü·ÃÁö¸®Àû½ÃÀåÀÇȹÁ¤.13¶ó.°æÀïÁ¦ÇѼºÆò°¡.15¸¶.È¿À²¼ºÁ¦°íÈ¿°ú¿¡´ëÇÑÆò°¡.17¹Ù.½ÃÁ¤Á¶Ä¡182.¿¬¹æ°Å·¡À§¿øȸÀÇÁÖ¿ä±â¾÷°áÇսɻç»ç·Ê20°¡.tops markets llc/the penn traffic co.20³ª.the great atlantic &pacific tea co.,inc./pathmark stores inc23´Ù.whole foods market,inc./wild oats markets,inc26¶ó.wal-mart stores,inc./supermercandos amigo,inc29¸¶.the kroger co./fred meyer,inc.32¥².euµîÀÇ´ëÇü½´ÆÛ¸¶Äϱâ¾÷°áÇսɻç»ç·Ê.371.°³°ýÀûºÐ¼®37
2.À¯·´ÁýÇàÀ§¿øȸÀÇÁÖ¿ä±â¾÷°áÇսɻç»ç·Ê42°¡.tesco/carrefour (case no comp/m.xxxx.xx.xx³ª.kesko/ica/jv (case no comp/m.xxxx.xx.xx
-2-´Ù.rewe/meinl (case no iv/m.1221)51¶ó.tesco/abf (case no iv/m.914).573.±âŸ±¹°¡ÀÇ´ëÇü½´ÆÛ¸¶Äϱâ¾÷°áÇսɻç»ç·Ê.63¥³.°¢±¹ÀÇ´ëÇü½´ÆÛ¸¶Äϱâ¾÷°áÇսɻçÀǽûçÁ¡¿ä¾à681.°ü·Ã½ÃÀåÀÇȹÁ¤.68
2.°æÀïÁ¦ÇѼºÆÇ´Ü.70
3.½ÃÁ¤Á¶Ä¡µî.71
-1-¥°.¼·Ð1.¿¬±¸ÀÇÀÇÀǹ׸ñÀû1990³â´ëÈĹݿ츮³ª¶óÀ¯Åë½ÃÀåÀÌ°³¹æµÈÀÌ·¡±¹³»¼Ò¸ÅÀ¯Åë½ÃÀåÀº¿Ü±¹°è
´ëÇü¼Ò¸ÅÀ¯Åë»ç¾÷ÀÚµéÀÌÁøÀÔÇÏ°í±¹³»¼Ò¸ÅÀ¯Åë»ç¾÷ÀÚµéÀÌ¿¡´ëÇ×Çϸ鼴ëÇüÈÇö»óÀÌÇöÀúÇÏ°ÔÁøÇàµÇ¾ú´Ù.±×µ¿¾ÈƯÈ÷´ë±â¾÷°è¿ÀÇ´ëÇü¸¶Æ®(´ëÇüÇÒÀÎÁ¡)°¡±Þ¼ºÀåÇÏ¿´°í,ÃÖ±Ù¿¡´Â´ëÇü¸¶Æ®ÀÇ»ó±ÇÀÌÆ÷È»óÅ¿¡À̸£°í´ëÇü¸¶Æ®¸¦°³¼³
ÇÒÀÔÁöÀǺÎÁ·À¸·Î´õÀÌ»ó´ëÇü¸¶Æ®ÀÇÃâÁ¡À̾î·Æ°ÔµÇÀÚÀüÅëÀûÀμұԸð½Ä·áÇ°Á¡º¸´Ù´ÂÅ«±Ô¸ðÀÌÁö¸¸´ëÇü¸¶Æ®º¸´Ù´ÂÀÛÀº±Ô¸ð1)ÀÇ´ëÇü½´ÆÛ¸¶ÄÏ(¼ÒÀ§ssm:
super supermarkets)ÀÌ´ëµµ½Ã»Ó¸¸¾Æ´Ï¶óÁö¹æÁß¼Òµµ½Ã·Î±îÁö±Þ°ÝÈ÷È®»êµÇ°íÀÖ
´Ù.ƯÈ÷,´ëÇü¸¶Æ®Ã¼ÀÎÀ»¿î¿µÇϴ´ë±â¾÷ÀÌ»õ·Î¿î¼ºÀåÀü·«ÀÇÇϳª·Î´ëÇü½´ÆÛ
¸¶ÄÏÀ»Ã¤ÅÃÇϸ鼱×Á¡Æ÷¼ö°¡±Þ°ÝÈ÷Áõ°¡ÇÏ°íÀÖ´ÂÃß¼¼ÀÌ´Ù.2)¶ÇÇѿ츮³ª¶ó
´ëÇü¼Ò¸ÅÀ¯Åë»ç¾÷ÀÚµéÀºÆ¯Â¡ÀûÀ¸·ÎÇÑ»ç¾÷ÀÚ°¡´ëÇü¸¶Æ®Ã¼ÀÎÀ»¿î¿µÇÔ°úµ¿½Ã¿¡ÀÚȸ»ç³ª°è¿È¸»çµîÀ»ÅëÇÏ¿©´Ù¼öÀÇ´ëÇü½´ÆÛ¸¶ÄÏÁ¡Æ÷¸¦¿î¿µÇÏ°íÀÖ°í,ƯÈ÷ÃÖ±Ù¿¡´Â´Ù¸¥´ëÇü½´ÆÛ¸¶ÄÏüÀο¡´ëÇÑÀμöÇÕº´À»ÅëÇÏ¿©´ëÇüȸ¦½Ã
µµÇÏ°íÀÖ´Ù.±×·±µ¥´ëÇü½´ÆÛ¸¶ÄÏüÀεé»çÀÌ¿¡ÀÌ·ç¾îÁö´Â±â¾÷°áÇÕÀ»½É»çÇÔ¿¡À־Â
°ü·Ã½ÃÀåÀÇȹÁ¤(relevant market definition)¹×½ÃÀåÁ¡À¯À²(market share)À»±â¹ÝÀ¸ (ÀÌÇÏ »ý·«)
¹ÞÀº º°Á¡
3.0/5
1°³ÀÇ º°Á¡
¹®¼°øÀ¯ ÀڷḦ µî·ÏÇØ ÁÖ¼¼¿ä.
¹®¼°øÀ¯ Æ÷ÀÎÆ®¿Í Çö±ÝÀ» µå¸³´Ï´Ù.
Æ÷ÀÎÆ® : ÀÚ·á 1°Ç´ç ÃÖ´ë 5,000P Áö±Þ
Çö±Ý : ÀÚ·á 1°Ç´ç ÃÖ´ë 2,000¿ø Áö±Þ