NDSL 347 Link page¿¡¼­ [¿ø¹®º¸±â] ¹öÆ°À» Ŭ¸¯Çϼ¼¿ä.

[±¹³»³í¹®]

This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

[±¹³» ÇÐÀ§³í¹®]

2018³â ÇöÀç ¿øÀÛ ¿Â¶óÀÎ °ÔÀÓÀÇ IP¸¦ È°¿ëÇÏ¿© ¸ð¹ÙÀÏ °ÔÀÓÀ» °³¹ßÇÏ´Â ¹æ½ÄÀ» ºñ·ÔÇÏ¿©, À¥Å÷(WebToon), ¾Ö´Ï¸ÞÀ̼Ç, ¿µÈ­, ¼Ò¼³ µî ´Ù¾çÇÑ Å¸ÀÔÀÇ IP¸¦ ÅëÇÏ¿© ¸ð¹ÙÀÏ °ÔÀÓ Á¦ÀÛ ¹× Ãâ½Ã°¡ ÀÌ·ç¾îÁö°í ÀÖ´Ù. º¸´Ù °æÀï·Â ÀÖ´Â À¯·ÂÇÑ IPÀÇ È®º¸¸¦ À§ÇÑ °æÀïÀÌ Á¡Â÷ Ä¡¿­ÇØ Áü¿¡ µû¶ó, »õ·Î¿î IPÀÇ È®º¸¸¦ ÁغñÇÏ°í ÀÖ´Â °ÔÀÓ °³¹ß»çµé°ú ÆÛºí¸®¼Åµé¿¡ È¿°úÀûÀÎ IPÀÇ È®º¸Àü·«ÀÌ Áß¿äÇØÁö°í ÀÖ´Ù. º» ¿¬±¸¿¡¼­´Â ½Å±Ô ¸ð¹ÙÀÏ °ÔÀÓÀÇ °³¹ß ¹× Ãâ½Ã¸¦ À§ÇÏ¿©, IPÀÇ È°¿ëÀ» °í·ÁÇÏ°í ÀÖ´Â °ÔÀÓ °³¹ß»çµé°ú ÆÛºí¸®¼Åµé¿¡°Ô IPµµÀÔ °áÁ¤À» À§ÇÑ Âü°íÀڷḦ Á¦½ÃÇÏ°íÀÚ ÇÏ¿´´Ù.
 IP°¡ ¼ÓÇÏ´Â Áö½ÄÀç»ê±Ç°ú ÀúÀÛ±ÇÀÇ °³³ä, ÀúÀÛ±ÇÀ» ÅëÇØ º¸È£¹ÞÀ» ¼ö ÀÖ´Â ±Ç¸®¿Í IP¸¦ È°¿ëÇÒ ¼ö ÀÖ´Â ¹üÀ§¿¡ ´ëÇØ ¾Ë¾Æº¸¾ÒÀ¸¸ç, ÇöÀç °ÔÀÓ »ê¾÷°è¿¡¼­ »ç¿ëµÇ°í ÀÖ´Â IPÈ°¿ë °è¾àÀÇ ÁÖ¿ä Á¶Ç׵鿡 ´ëÇÑ °ËÅ並 ÅëÇØ, ÀúÀÛ±ÇÀÚ¿ÍÀÇ IPÈ°¿ë °è¾à ½Ã ÁÖ¿ä °í·Á»çÇ×À» Á¦½ÃÇÏ¿´´Ù. IP¸¦ È°¿ëÇÑ ¸ð¹ÙÀÏ °ÔÀÓ Á¦ÀÛ ½Ã IPÈ°¿ë¹æ½ÄÀ» ±¸ºÐÇÏ°í, IPÈ°¿ë¹æ½Ä °áÁ¤À» À§ÇÑ ÁÖ¿ä °í·Á¿äÀÎÀ» Á¦½ÃÇÏ¿´´Ù. ½ÃÀåÇöȲ ºÐ¼®À» ÅëÇÏ¿©, ¿¬±¸´ë»ó ±â°£ Áß IP°¡ È°¿ëµÈ ¸ð¹ÙÀÏ °ÔÀÓÀÇ ºñÀ² ¹× ÇØ´ç ºñÀ²ÀÇ ¿¬µµº° º¯È­, È°¿ëµÈ IPÀÇ Å¸ÀÔ º° ºÐ·ù ¹× ºñÁß, ¸ÅÃâ¼øÀ§ »óÀ§ 30À§ À̳»¿¡ À§Ä¡ÇÑ IPÈ°¿ë ¸ð¹ÙÀÏ °ÔÀÓÀÇ ´ÙÀ½¿¬µµ ÇØ´ç ¼øÀ§±Ç ÀÜÁ¸ ºñÀ²À» ºÐ¼®À» ÅëÇÏ¿© ¸ð¹ÙÀÏ °ÔÀÓ °³¹ß ¹× Ãâ½Ã¿¡ ´ëÇÑ IPÈ°¿ëÀÇ È¿°ú¼ºÀ» °ËÁõ ÇÏ¿´´Ù. ÀÌ ³í¹®ÀÇ ¿¬±¸°á°ú°¡, ¸ð¹ÙÀÏ °ÔÀÓ °³¹ß¿¡ IP¸¦ È°¿ëÇϴµ¥ ÀÖ¾î Àü·«Àû Âü°íÀÚ·á°¡ µÇ±â¸¦ ¹Ù¶õ´Ù.

[±¹³»³í¹®]

Ä«Ä«¿À °ÔÀÓÀÇ ·±Äª ÈÄ ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀº ºü¸£°Ô ¼ºÀåÇÏ¿© °ÔÀÓ½ÃÀå Á¡À¯À² 33.1%·Î 2À§¸¦ Â÷ÁöÇÏ°í ÀÖ´Ù. ÇÏÁö¸¸ ±× ±Ô¸ð¿¡ ºñÇØ ¸ÅÃâ¾× ºñÁßÀº 6%·Î Á¡À¯À²·Î »ó´çÈ÷ ³·Àº °ÍÀ» È®ÀÎÇÒ ¼ö ÀÖ´Ù. ÀÌ´Â ¾ÆÁ÷ ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀå¿¡ À־ ¼öÀ͸ðµ¨ÀÌ Á¦´ë·Î È®¸³µÇÁö ¸øÇ߱⠶§¹®ÀÌ´Ù. ÀÌ·¯ÇÑ ¼öÀ͸ðµ¨ÀÇ ºÎÀç´Â DAU¿Í ¸ÅÃâ¼øÀ§·Îµµ È®ÀÎÇÒ ¼ö Àִµ¥, ±¸±Û Ç÷¹ÀÌ ¹«·á°ÔÀÓ DAU Top10 ¾È¿¡ µé¾î°¡´Â °ÔÀÓ °¡¿îµ¥ ¸ÅÃâ¼øÀ§´Â 10À§ ¾È¿¡ µéÁö ¸øÇÏ´Â °ÔÀÓµéÀÌ Á¸ÀçÇÑ´Ù. ¹Ý¸é¿¡ DAU¼øÀ§´Â ³·Áö¸¸ ¸ÅÃâÀÌ ³ôÀº °ÔÀÓµé ¶ÇÇÑ Á¸ÀçÇϴµ¥, ÀÌ·¯ÇÑ °á°ú´Â ¼öÀ͸ðµ¨ÀÌ Á¦´ë·Î ¸¸µé¾îÁ® ÀÖ´Â °ÔÀÓ°ú ±×·¸Áö ¾ÊÀº °ÔÀÓÀÇ Â÷À̶ó°í º¸ÀδÙ. º» ³í¹®Àº ±¸±Û Ç÷¹ÀÌ ¹«·á°ÔÀÓ 10À§±Ç ³»¿¡ ÀÖ´Â °ÔÀÓµéÀÇ DAU¼øÀ§¿Í ¸ÅÃâ ¼øÀ§ ºñ±³¸¦ ÅëÇØ DAU ¼øÀ§¿Í ¸ÅÃâ¼øÀ§°¡ ´Ù¸¥ °ÔÀÓµéÀ» ¼±Á¤ÇÑ ÈÄ, ÀÌ·¯ÇÑ °á°úÀÇ ¿øÀÎÀÌ µÇ´Â ¿äÀÎÀ» ±Ô¸íÇÏ°í À̸¦ ÅëÇØ ÇâÈÄ ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀå¿¡ ÁøÀÔÇÏ°íÀÚ ÇÏ´Â Á¦ÀÛÀÚµéÀÌ ¼öÀ͸ðµ¨À» ¸¸µå´Âµ¥ ÀÖ¾î ÁØ°ÅÁ¡À» Á¦½ÃÇÏ°íÀÚ ÇÑ´Ù.

[±¹³»³í¹®]

ÄÜÅÙÃ÷»ê¾÷ÀÌ °æÁ¦¼ºÀå¿¡ °®´Â ¿µÇâ·Â¿¡ ´ëÇÑ Á¤Ã¥Àû, ÇмúÀû °ü½ÉÀÌ Áõ°¡ÇÏ°í ÀÖ´Ù. ±×·³¿¡µµ ºÒ±¸ÇÏ°í °Å½Ã°æÁ¦¿Í ÄÜÅÙÃ÷»ê¾÷ ¼ºÀå °£ÀÇ ¿¬°ü°ü°è¸¦ ½ÇÁõÀûÀ¸·Î ºÐ¼®ÇÑ ±¹³» ¿¬±¸´Â ºÎÁ·ÇÏ´Ù. ÀÌ·¯ÇÑ »óȲ¿¡¼­ º» ¿¬±¸´Â °Å½Ã°æÁ¦ ¿äÀÎÀ» °í·ÁÇÑ ÄÜÅÙÃ÷»ê¾÷ ½ÃÀå±Ô¸ð ¿¹Ãø¸ðÇüÀ» ±¸ÃàÇÏ°í, °¢ ÁÖ¿ä ¿äÀÎÀ̹ÌÄ¡´Â Á¤Ã¥È¿°ú¸¦ ½Ã¹Ä·¹À̼ÇÀ» ÅëÇØ ºÐ¼®Çß´Ù. ¸ÕÀú GDP, ¿ø/´Þ·¯ ȯÀ², ¼¼°è°æÁ¦¼ºÀå·ü, ÀúÀ۱ǵî·Ï ¼ö, ¸ð¹ÙÀÏ ÀÌ¿ëÀÚ¼ö, ÄÜÅÙÃ÷»ç¾÷ü¼ö, ¼¼°èÄÜÅÙÃ÷»ê¾÷ ¸ÅÃâ, ±¹³» ±¤°í»ê¾÷ ¸ÅÃâ µîÀ» ¿Ü»ýº¯ÀÎÀ¸·ÎÇÏ¿© ÄÜÅÙÃ÷»ê¾÷ ³»¼ö, ¼öÃâ, ¼öÀÔ ±×¸®°í ¸ÅÃâ¿¡ ¹ÌÄ¡´Â È¿°ú¸¦ ±¸Á¶¸ðÇüÀ¸·Î ºÐ¼®Çß´Ù. ÀÌÈÄ Á¤Ã¥ ½Ã¹Ä·¹À̼ÇÀ» ÅëÇØ ¿Ü»ýº¯ÀÎÀÇ º¯È­¿¡ µû¶ó ÄÜÅÙÃ÷»ê¾÷ ½ÃÀå±Ô¸ð°¡ ¾î¶»°Ô º¯È­Çϴ°¡¸¦ ÃßÀûÇß´Ù. ½ÇÁõºÐ¼®°á°ú, ÄÜÅÙÃ÷»ê¾÷ ³»¼ö´Â GDP ¼ºÀå, ±¹³» ±¤°í»ê¾÷ ¸ÅÃâÁõ´ë, ¸ð¹ÙÀÏÀÌ¿ë, ÀúÀ۱ǵî·Ï, ÄÜÅÙÃ÷»ç¾÷üÀÇ ¼ö¿¡ µû¶ó Áõ°¡(+)ÇÏ´Â °ÍÀ¸·Î, ÄÜÅÙÃ÷»ê¾÷ ¼öÃâÀº ¼¼°èÄÜÅÙÃ÷»ê¾÷ ¸ÅÃâ, ¿ø/´Þ·¯ ȯÀ², ¼¼°è°æ±â¼ºÀå¿¡ Á¤Àû(+) ¿µÇâÀ» ¹Þ´Â °ÍÀ¸·Î È®ÀεƴÙ. ÄÜÅÙÃ÷»ê¾÷ ¼öÀÔÀº GDP ¼ºÀå¿¡ Á¤Àû(+) ¿µÇâÀ» ¹Þ´Â´ë½Å¿¡ ÄÜÅÙÃ÷»ê¾÷ ¼öÃâ°ú ¿ø/´Þ·¯ ȯÀ²¿¡ µû¶ó ºÎÀû(£­) ¿µÇâÀ» ¹Þ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ÄÜÅÙÃ÷»ê¾÷ ¼öÀÔÀº ÄÜÅÙÃ÷»ê¾÷ ³»¼ö¿¡ Á¤Àû(+) ¿µÇâÀ» ¹ÌÄ¡°í ÄÜÅÙÃ÷»ê¾÷ ¼öÃâÀº ÄÜÅÙÃ÷»ê¾÷ ³»¼ö¿Í ¼öÀÔ°ú ¾àÇÑ ´ëü°ü°è(-)¸¦ º¸¿´´Ù. µû¶ó¼­ °Å½Ã°æÁ¦ ¿äÀΰú ¼¼°èÄÜÅÙÃ÷»ê¾÷ ½ÃÀå ¿©°Ç µîÀÌ ÄÜÅÙÃ÷»ê¾÷ ¼ºÀå¿¡ ¹ÌÄ¡´ÂÈ¿°ú¸¦ °í·ÁÇÑ Á¤Ã¥¼ö´ÜÀÇ ¸¶·Ã Çʿ伺À» È®ÀÎÇÒ ¼ö ÀÖ¾ú´Ù.

[±¹³»³í¹®]

º» ¿¬±¸´Â ¸ð¹ÙÀÏ ¹è³Ê ±¤°í¿¡¼­ ³ëÃâ¼ö, Ŭ¸¯¼ö, ¸ÅÃâ¾× µîÀÇ µðÁöÅÐ ±¤°í ¼º°ú ÁöÇ¥¸¦ Áß½ÉÀ¸·Î ¿µÇâ ¿äÀÎÀ» ºñ±³ ºÐ¼®ÇÏ¿´´Ù. º¸´Ù ±¸Ã¼ÀûÀ¸·Î´Â ¸Åü(±¸±Û, Ä«Ä«¿À, ³×À̹ö), ¹è³Ê Å©±â(Å« ¹è³Ê, ÀÛÀº ¹è³Ê), ÁÖ¸» ¿©ºÎ(ÁÖ¸», ÆòÀÏ), ±¤°íºñ¿ë(CPC; Cost Per Click)À» ÀÌ¿ëÇÏ¿© ȸ±Í ºÐ¼®À» ¼öÇàÇÏ¿´´Ù. ¶ÇÇÑ ºñ¿ë ÁöÇ¥ÀÎ ±¤°íºñ¿Í ¼º°ú ÁöÇ¥ÀÎ ³ëÃâ¼ö, Ŭ¸¯¼ö, Àüȯ¼ö, ROAS(Return On Advertising Spend) °£ÀÇ ±ºÁýºÐ¼®À» ÅëÇØ ±ºÁýº° Ư¡À» ¾Ë¾Æº¸°íÀÚ ÇÏ¿´´Ù. ¿¬±¸ÀÇ ÁÖ¿ä ºÐ¼® °á°ú¸¦ ¿ä¾àÇÏ¸é ´ÙÀ½°ú °°´Ù. ù°, ³ôÀº CPC ºñ¿ëÀº ³ôÀº ³ëÃâ¼ö, ³ôÀº Ŭ¸¯¼öÀÇ °á°ú¸¦ °¡Á®¿Ô´Ù. µÑ°, ±Û·Î¹ú ¸ÅüÀÎ ±¸±ÛÀÌ ±¹³» ¸ÅüÀÎ ³×À̹ö¿Í Ä«Ä«¿Àº¸´Ù ³ëÃâ¿¡ ´õ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ³¢ÃÆ´Ù. ¼Â°, ±¹³» ¸ÅüÀÎ Ä«Ä«¿À¿Í ³×À̹ö´Â ±Û·Î¹ú ¸ÅüÀÎ ±¸±Û°ú ºñ±³ÇÏ¿© ³ëÃâÀº ÀûÁö¸¸, Ŭ¸¯¼ö¿¡ ¹ÌÄ¡´Â ¿µÇâÀº ´õ Å©´Ù. ³Ý°, ¹è³ÊÀÇ Å©±â¿Í ÁÖ¸» ¿©ºÎ´Â Ŭ¸¯¼ö¿¡ ¿µÇâÀ» ¹ÌÄ£´Ù. ƯÈ÷ ¹è³Ê°¡ Ŭ¼ö·Ï, ÁÖ¸»Àϼö·Ï Ŭ¸¯¼ö°¡ ³ôÀº °æÇâÀÌ ÀÖ´Ù. ´Ù¼¸Â°, ±Û·Î¹ú ºê·£µå N»çÀÇ ÁÖ·Â »óÇ°ÀÎ A ºê·£µåÀÇ °æ¿ì ±¸±Û ±¤°í Ä·ÆäÀÎÀÌ ³×À̹ö³ª Ä«Ä«¿À µîÀÇ ±¹³» ¸Åü¿¡ ºñÇØ ±¤°í ÅõÀÚÀÇ ¸ÅÃâ È¿°ú°¡ ´õ Å©´Ù. ¸¶Áö¸·À¸·Î, ±¤°í ¼º°ú ÁöÇ¥¸¦ ±âÁØÀ¸·Î ±ºÁý ºÐ¼®À» ½Ç½ÃÇÑ °á°ú Æò±Õ ±¤°íºñ, ³ëÃâ¼ö, Ŭ¸¯¼ö, Àüȯ¼ö°¡ ¸ðµÎ °¡Àå ³ô°Ô ³ª¿Â ±ºÁý¿¡´Â Ä«Ä«¿À ÀÛÀº ¹è³ÊÀÇ ºñÁßÀÌ °¡Àå ³ô°Ô ³ªÅ¸³µ´Ù. ÇÑÆí, Æò±Õ ±¤°íºñ°¡ °¡Àå ³·Áö¸¸ Æò±Õ ROAS°¡ °¡Àå ³ôÀº Áý´Ü¿¡¼­´Â ³×À̹ö Å« ¹è³ÊÀÇ ºñÁßÀÌ °¡Àå ³ô¾Ò´Ù. ÀÌ·¯ÇÑ ¿¬±¸ °á°ú´Â ¸ð¹ÙÀÏ ¹è³Ê ±¤°í¿¡¼­ ¸Åü¿Í ¹è³Ê Å©±â¸¦ °í·ÁÇÑ ÀûÀýÇÑ ±¤°í Àü·«À» Á¦¾ÈÇÑ´Ù´Â Á¡¿¡¼­ ½Ç¹«Àû ½Ã»çÁ¡À» Áö´Ñ´Ù.

[±¹³» ÇÐÀ§³í¹®]

Åë½Å°ú ±ÝÀ¶ÀÇ À¶ÇÕÀº 2002³â ÃʺÎÅÍ ²ÙÁØÈ÷ ½ÃµµµÇ¾î ¿ÔÀ¸³ª ±â¼ú ¹æ½ÄÀÇ Â÷ÀÌ, ±ÝÀ¶±Ç ¹× ±âŸ °ü·Ã ¾÷üµé°£ÀÇ ÀÌÇØ °ü°è°¡ ¸Â¹°·Á¼­ ½ÃÀåÀÌ È°¼ºÈ­ µÇÁö ¸øÇÏ¿´´Ù. ±×·¯³ª ÃÖ±Ù µé¾î À¯¹«¼± ÅëÇÕ Ãß¼¼¿Í ÇÔ²² ±ÝÀ¶°úÀÇ À¶ÇÕ ¼­ºñ½º°¡ ´Ù½Ã °ü½ÉÀ» ¸ðÀ¸°í ÀÖ´Ù. ÀÌ¿¡ Åë½Å»ç¾÷ÀÚµéÀº Åë½Å°ú ±ÝÀ¶ÀÇ Á¢ÇÕÁ¡ÀÎ ¸ð¹ÙÀÏ ¹ðÅ· ¼­ºñ½º¿¡ ´ëÇÑ °­·ÂÇÑ ÅõÀÚ ÀÇÁö¿Í ÇÔ²² °ø°ÝÀûÀÎ ¸¶ÄÉÆÃÀ» ÆîÄ¡°í ÀÖ´Ù. ÀÌ·± ¸ð¹ÙÀÏ ¹ðÅ· ¼­ºñ½º´Â ¼­ºñ½º°¡ °³½ÃµÈ Áö ¾ó¸¶ µÇÁö ¾Ê¾Æ °ú°ÅÀÇ ´©ÀûµÈ ÀÚ·á°¡ °ÅÀÇ ¾ø´Ù. µû¶ó¼­ À¯»ç »óÇ° ¶Ç´Â ¼­ºñ½º¸¦ ÅëÇÑ °£Á¢ÀûÀÎ ¹æ¹ýÀ¸·Î ¿¹ÃøÀ» ½ÃµµÇÒ ¼ö ÀÖ´Ù. ´ëºÎºÐÀÇ ½Å±Ô Á¤º¸ Åë½Å ¼­ºñ½º´Â S-shapeÀÇ °î¼±À¸·Î ¼ºÀåÇÏ´Â °ÍÀ¸·Î ¾Ë·ÁÁ® ÀÖ´Ù. ÀÌ¿¡ º» ¿¬±¸¿¡¼­´Â S-shape ¼ºÀå °î¼±À» Àß ¼³¸íÇÏ´Â BassÀÇ È®»ê¸ðÇüÀ» ¼±ÅÃÇÏ¿© °¡ÀÔ ¼ö¿ä¸¦ ¿¹ÃøÇÏ¿´´Ù. ¸ðÇüÀÇ ¸ð¼ö¸¦ ÃßÁ¤Çϱâ À§Çؼ­´Â À¯»ç ¼­ºñ½º ¶Ç´Â »óÇ°À¸·Î Internet Banking°ú 2G mobile phoneÀ» ¼±Á¤ÇÏ¿© °¢°¢¿¡ ´ëÇÏ¿© Bass¸ðÇüÀ» Àû¿ëÇÏ¿© ¸ð¼ö¸¦ ±¸ÇÑ ÈÄ ¸ð¹ÙÀÏ ¹ðÅ· ¼­ºñ½º¸¦ À§ÇÑ ¸ð¼ö¸¦ ÃßÁ¤ÇÏ¿´´Ù. Æ÷È­Ä¡ÀÇ ÃßÁ¤ ¹æ¹ýÀ¸·Î´Â ÀÏ¹Ý ¼ÒºñÀÚ¸¦ ´ë»óÀ¸·Î ÇÑ ¼³¹®À» ÅëÇØ Æ÷È­Ä¡¸¦ ÃßÁ¤ÇÏ¿´´Ù. ¸¸ 20¼¼ ÀÌ»ó °æÁ¦È°µ¿ Àα¸ÀÇ 88%ÀÌ»óÀÌ 20 ~ 50´ë ¿¬·ÉÃþÀÓ¿¡ Âø¾ÈÇÏ¿© 4°³·Î ±¸ºÐµÈ ¿¬·É´ëº° °¡ÀÔ·üÀ» ÃßÁ¤ÇÏ°í, ¿¬·Éº° Àα¸ºñÁßÀ» ¹Ý¿µÇÏ¿© Àüü ¸ðÁý´Ü °¡ÀÔ·üÀ» µµÃâÇÏ¿´´Ù. ¿¬±¸ °á°ú ¸ð¹ÙÀÏ ¹ðÅ· ¼­ºñ½ºÀÇ ÀáÀç ½ÃÀå ±Ô¸ð´Â ¾à 11,037,000¸íÀ¸·Î ³ªÅ¸³µÀ¸¸ç ÃßÁ¤µÈ Æ÷È­Ä¡¿Í ¸ð¼ö¸¦ Bass ¸ðÇü¿¡ Àû¿ëÇÏ¿© 2011³â±îÁö ¸Å ºÐ±âº° °¡ÀÔÀÚ ¼ö¸¦ ¿¹ÃøÇÑ °á°ú ½Å±Ô °¡ÀÔÀÚ°¡ ÃÑ ÀáÀç¼ö¿ä ´ëºñ °¡Àå Å« Áõ°¡¸¦ º¸ÀÌ´Â º¯°îÁ¡ Áï ÀÓ°è¼ö¿ä´Â 2006³â »ó¹Ý±âºÎÅÍ 2007³â »ó¹Ý±â »çÀÌ¿¡ ÀϾ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. Áï, 2006³â »ó¹Ý±âºÎÅÍ 2007³â »ó¹Ý±â »çÀÌ¿¡ ¼ö¿äÈ®»êÀÌ º»°ÝÀûÀ¸·Î ÀÌ·ç¾îÁú °ÍÀ¸·Î º¸ÀδÙ. ÀÌ·¯ÇÑ °á°ú·Î ÀÎÇÏ¿© ¸ð¹ÙÀÏ ¹ðÅ· ¼­ºñ½º´Â ÇöÀç ²ÙÁØÇÑ ¼ºÀåÀ» º¸ÀÌ´Â Á¦Ç°¼ö¸íÁֱ⠼ºÀå±â ´Ü°è¿¡ À§Ä¡ÇÏ°í ÀÖ´Â °ÍÀ¸·Î º¸ÀδÙ. º» ¿¬±¸´Â ¼­ºñ½º »ç¾÷ÀÚµéÀÇ ¸¶ÄÉÆà Àü·« ¼ö¸³¿¡ È°¿ëÇÒ ¼ö ÀÖÀ» °ÍÀ¸·Î ±â´ëÇÑ´Ù. ¶ÇÇÑ ¼ö¿ä¿¡ µû¸¥ ź·ÂÀûÀÎ ÅõÀÚ Àü·« ¼ö¸³¿¡ µµ¿òÀ» ÁÖ´Â ÇÑÆí Á¤ºÎÀÇ Á¤Ã¥ °áÁ¤¿¡µµ ±â¿©ÇÒ ¼ö ÀÖÀ» °ÍÀ¸·Î ±â´ëµÈ´Ù. ±×·¯³ª ¸ð¹ÙÀÏ ¹ðÅ· ¼­ºñ½º¿¡ ´ëÇØ ¼ö¿ä¿¹ÃøÀ» Çϴµ¥ À־ ÇÚµåÆù °¡°Ý, µ¥ÀÌÅÍ ¿ä±Ý, º¸¾È¹®Á¦, ½ÃÀå °æÀïÀÇ ¹üÀ§, Á¤ºÎÀÇ Á¤Ã¥°ú ±ÔÁ¤, ¼­ºñ½º Á¦°øÀÚÀÇ ¸¶ÄÉÆà Àü·« µîÀÇ ¼ö¿ä¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¸¹Àº º¯¼ö¸¦ °í·ÁÇÏÁö ¾ÊÀº °ÍÀº º» ¿¬±¸ÀÇ ÇÑ°èÁ¡À̶ó ÇÏ°Ú´Ù.

[±¹³»³í¹®]

Àü ¼¼°èÀûÀ¸·Î ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç (APP) ½ÃÀåÀÇ ±Þ¼ºÀå ¼Ó¿¡¼­ ±Û·Î¹ú Ç÷§Æû »ç¾÷ÀÚµéÀº 30%ÀÇ Ç÷§Æû °áÁ¦¼ö¼ö·á»Ó¸¸ ¾Æ´Ï¶ó ÀÎ¾Û °áÁ¦¸¦ °­Á¦Çϸ鼭 ÄÜÅÙÃ÷ Á¦°ø¾÷üµé°ú °¥µîÀÌ Ä¿Áö°í ÀÖ´Â »óȲÀÌ´Ù. º» ¿¬±¸ÀÇ ¸ñÀûÀº ÄÜÅÙÃ÷ »ê¾÷ â¾÷ ºÐ¾ß¿¡¼­ Áß¿äÇÑ ºñÁßÀ» Â÷ÁöÇÏ°í ÀÖ´Â ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀå ¹× ÀÎ¾Û °áÁ¦ ¼ö¼ö·áÀÇ ÀûÁ¤¼ºÀ» ºÐ¼®ÇÏ°íÀÚ ÇÑ´Ù. º» ³í¹®¿¡¼­´Â »óÀå °ÔÀÓȸ»çÀÇ À繫Á¦Ç¥ °ø½ÃÀڷḦ Á÷Á¢ ÀÌ¿ëÇÏ¿© ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ½ÃÀå ¹× ÀÌ¿¡ µû¸¥ Ç÷§Æû ¼ö¼ö·á ½ÃÀå ±Ô¸ð¸¦ ÃßÁ¤ÇÏ¿´À¸¸ç, °ü·Ã °ÔÀÓ¾÷üµéÀÇ °ø½Ã ¸ÅÃâ ¹× ¿ø°¡Á¤º¸¸¦ ÀÌ¿ëÇÏ¿© ÀÎ¾Û °áÁ¦ ¼ö¼ö·á°¡ ¿ø°¡ ±¸Á¶¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» ºÐ¼®ÇÏ°í, ÀÌ°ÍÀÌ ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀÇ µ¿ÅÂÀû È¿À²¼ºÀ̳ª »ýÅ°èÀÇ Áö¼Ó°¡´É¼º¿¡ ¹ÌÄ¡´Â ÇÔÀǸ¦ µµÃâÇÏ¿´´Ù. ºÐ¼® °á°ú, 2019³â ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀå ±Ô¸ð´Â 49,230¾ï ¿øÀ̸ç, ÀÎ¾Û °áÁ¦ ¼ö¼ö·á ±Ô¸ð´Â 14,761¾ï ¿øÀÌ´Ù. ½ÃÀåÁ¡À¯À² »óÀ§ ¸ð¹ÙÀÏ °ÔÀÓȸ»çÀÇ °æ¿ì, ¸ÅÃâ Áß ¸ð¹ÙÀÏ °ÔÀÓ ¸ÅÃâ ºñÁßÀÌ ³ôÀ»¼ö·Ï ¿µ¾÷ºñ¿ë Áß ÀÎ¾Û °áÁ¦ ¼ö¼ö·á°¡ Â÷ÁöÇÏ´Â ºñÁßÀÌ ³ô¾ÆÁö¸ç, Á¾¾÷¿ø ±Þ¿©³ª ¿¬±¸°³¹ßºñ¿Í °°Àº Çʼö ºñ¿ë ¿ä¼Ò¸¦ Å©°Ô »óȸÇÏ´Â ¼öÁØÀ¸·Î ÁöÃâµÈ´Ù. ÇÏÀ§ ¸ð¹ÙÀÏ °ÔÀÓȸ»ç »ó´ç¼öÀÇ ¿µ¾÷ÀÌÀÍÀº ¸ÅÃâ ´ëºñ ¹Ì¹ÌÇÑ ¼öÁØÀ̰ųª ÀûÀÚÀÎ °ÍÀ» ¾Ë ¼ö Àִµ¥, ÀÌ´Â ÀÎ¾Û °áÁ¦ ¼ö¼ö·á°¡ ¸Å¿ì Å« ºÎºÐÀ» Â÷ÁöÇϱ⠶§¹®ÀÌ´Ù. ¸ð¹ÙÀÏ °ÔÀÓ »ýÅ°踦 ±¸¼ºÇÏ´Â ±â¾÷µéÀº ´ëºÎºÐ Áß¼Ò°ÔÀÓ¾÷üµéÀÌ´Ù. À̵éÀÇ Æò±Õ(Áß¾ÓÄ¡)¿¡ ÇØ´çÇÏ´Â °¡»ó ±â¾÷Àº 2019³â ±âÁØÀ¸·Î ¸ÅÃâ 5.3¾ï ¿øÀ» ¿Ã¸®°í ÀÖÀ¸¸ç, Á¾¾÷¿ø 4.3¸í¿¡ ´ëÇÑ Á¾¾÷¿ø ±Þ¿© 1.9¾ï ¿ø, ¿¬±¸°³¹ßºñ 0.5¾ï ¿ø, ÀÎ¾Û °áÁ¦ ¼ö¼ö·á 1.6¾ï ¿øÀ» ºñ¿ëÀ¸·Î ÁöÃâÇÏ°í ÀÖ´Â °ÍÀ¸·Î ÃßÁ¤µÈ´Ù. ´Ù¸¥ ºñ¿ë Ç׸ñÀ» °í·ÁÇÏÁö ¾Ê´õ¶óµµ »ó±âÇÑ ¼¼ °¡Áö ºñ¿ë¸¸À¸·Îµµ ¸ÅÃâÀÇ 73.8%¸¦ Â÷ÁöÇÏ´Â ¿ø°¡ ±¸Á¶¸¦ °¡Áö°í ÀÖÀ¸¸ç, ÀÎ¾Û °áÁ¦ ¼ö¼ö·á°¡ ¸ð¹ÙÀÏ »ýÅ°èÀÇ Áö¼Ó°¡´É¼º¿¡ Å« ¿µÇâÀ» ¹ÌÄ¡°í ÀÖÀ½À» ¾Ë ¼ö ÀÖ´Ù.

[±¹³»³í¹®]

¸ð¹ÙÀÏ°ÔÀÓ¿¡¼­ Áö½ÄÀç»ê±ÇÀÎ IP¸¦ È°¿ëÇÑ °ÔÀÓ °³¹ß ¹æ½ÄÀº, ¸ð¹ÙÀÏ°ÔÀÓÀÇ °æÀï½ÉÈ­¿¡ µû¸¥ ½ÃÀå¿¡¼­ °æÀï¿ìÀ§ È®º¸¸¦ À§ÇØ ±× Á߿伺ÀÌ ºÎ°¢µÇ¾î ¿Ô´Ù. º» ¿¬±¸¿¡¼­´Â IPÈ°¿ë ¸ð¹ÙÀÏ°ÔÀÓÀÇ È¿°ú¼ºÀ» °ËÁõÇÏ°í, IP È°¿ë ¸ð¹ÙÀÏ°ÔÀÓ Á¦ÀÛ ½Ã º¸´Ù È¿°úÀûÀÎ IP¼±Åà ±âÁØÀ» Á¦½ÃÇÏ°íÀÚ ÇÏ¿´´Ù. À̸¦ À§ÇÏ¿©, ±¹³» ¸ð¹ÙÀÏ°ÔÀÓ ½ÃÀå¿¡¼­ ´ëÇ¥¼ºÀ» °¡Áø ±¸±Û Ç÷¹ÀÌ ½ºÅä¾îÀÇ ¸ÅÃâ¼øÀ§ »óÀ§ 200À§ ³»¿¡ À§Ä¡ÇÑ °ÔÀÓµéÀ» ´ë»óÀ¸·Î, IPÈ°¿ë ¸ð¹ÙÀÏ°ÔÀÓÀ» ºÐ·ùÇÏ°í, IPÈ°¿ë ¸ð¹ÙÀÏ °ÔÀÓ¿¡ È°¿ëµÈ IP¸¦ °¢ ŸÀÔ º°·Î ³ª´©¾î ±× ºñÁßÀ» ºÐ¼®ÇÏ¿´´Ù. ºÐ¼®°á°ú, IPÈ°¿ë ¸ð¹ÙÀÏ°ÔÀÓÀº ¸ÅÃ⼺°ú¿¡ ÀÖ¾î À¯ÀǹÌÇÑ ¼º°ú¸¦ °ÅµÎ°í ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ¸ð¹ÙÀÏ°ÔÀÓ Á¦ÀÛ ½Ã È°¿ëµÈ IP ŸÀÔ Áß, '°ÔÀÓ(±¹³»°ÔÀÓ ¿øÀÛ)'ŸÀÔ IP°¡ °¡Àå ³ôÀº ¸ÅÃâ ¼º°ú¸¦ ¾òÀ» ¼ö ÀÖ´Â IP ŸÀÔÀ¸·Î ºÐ¼® µÇ¾ú´Ù. °ÔÀÓÀÇ ¼º°ø¿¡´Â IPÀÌ¿Ü¿¡µµ ´Ù¾çÇÑ ¿ä¼Ò°¡ ¿µÇâÀ» ÁÖ´Â ¸¸Å­, IP°¡ °ÔÀÓÀÇ ¼º°ø¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ ´ëÇØ º¸´Ù ´Ù°¢ÀûÀÎ ¹æÇâ¿¡¼­ Ãß°¡¿¬±¸°¡ ÇÊ¿äÇÏ´Ù.

[±¹³»³í¹®]

¸ð¹ÙÀÏÀ½¿øÄÜÅÙÃ÷´Â ¸ð¹ÙÀϼ­ºñ½º¿Í ÇÔ²² ½ÃÀÛµÈ ÄÜÅÙÃ÷·Î ¼­ºñ½º Ãʱ⿡ ¸¹Àº CPµéÀÌ Âü¿©ÇÏ¿© ±Þ°ÝÇÑ ½ÃÀå È®´ë¸¦ ÀÌ·ç¾î ³ÂÀ¸³ª 2004³âºÎÅÍ ¼ºÀåÀÌ ¸ØÃß°í °æÀïÀÌ ±Ø½ÉÇØÁ® ¸¹Àº CP°¡ µµÅµǴ ºÎÀͺΠºóÀͺó ´Ü°è·Î Á¢¾îµé¾ú´Ù. ¸ð¹ÙÀÏÀ½¿øÄÜÅÙÃ÷ÀÇ °æ¿ì, ÃÖ±Ù MP3ÆùÀÇ º¸±ÞÀÌ È®´ëµÇ¸é¼­ ¿Â¶óÀÎÀ½¾ÇÀ̶ó´Â »õ·Î¿î ½ÃÀå °³Ã´ÀÌ È°¹ßÇØÁ® ½ÃÀå È®´ë¿¡ ±â¿©¸¦ ÇÏ°í ÀÖÀ¸³ª À̵¿Åë½Å»çÀÇ ¸ÅÃâÁõ´ë¿¡¸¸ ±â¿©ÇÒ »Ó CPµéÀÇ ¸ÅÃâ¿¡´Â ¿µÇâÀÌ °ÅÀÇ ¾ø´Â °ÍÀ¸·Î ºÐ¼®µÇ°í ÀÖ´Ù.

[ÇØ¿Ü³í¹®]

The purpose of this study is to study the use and development of virtual fashion in the MZ generation of women-targeted mobile games in China, and to provide basic information for developers and game designers to develop new games targeting women, and to seek the development of the virtual fashion content market. The research methodology began by looking at the definition of women-targeted games through prior research, as well as by analyzing actual examples based on the components of Octalisis proposed by Yu-kai Chou. Through these analyses, the characteristics of women-targeted games and the examples and game elements of the paid prop sales model were analyzed and their characteristics were derived. The results of the study show that there are three broad types of commercial examples of women-targeted mobile games. Firstly, random purchase (lottery) is a so-called lottery in which fashion items are purchased randomly according to rank, and the game companies use this unpredictability to stimulate the curiosity of the game players, which leads to a surge in popularity and increased sales of virtual fashion items. Secondly, item cooperation is carried out in the game as a fusion of virtual and real, online game fashion props participate in community limited activities in the form of fusion, allowing game players to feel a sense of psychological belonging and satisfaction, forming new social relationships and increasing sales. Thirdly, the On.offline partnership launched new products in both virtual and offline stores, emphasising the intimate and innovative image of the brand and the game. It was found that it increases the purchasing desire of female gamers and provides inspiration for game companies to create new businesses.

[±¹³»³í¹®]

Àü¼¼°è À̵¿Åë½Å½ÃÀåÀÌ ¼º¼÷±â¿¡ Á¢¾îµé¸é¼­ À½¼º¸ÅÃâÀÇ ¼ºÀå¼¼´Â µÐÈ­µÇ´Â ¹Ý¸é, µ¥ÀÌÅÍ ¸ÅÃâÀÇ ¼ºÀå¼¼´Â °¡Æĸ£°Ô »ó½ÂÇÏ°í ÀÖ´Ù. À̵¿Åë½Å »ê¾÷ÀÌ ¹ß´ÞÇÑ ÀϺ»À̳ª Çѱ¹, ±×¸®°í À¯·´¿¡¼­´Â µ¥ÀÌÅÍ ¼­ºñ½ºÀÎ ¸ð¹ÙÀÏÄÜÅÙÃ÷»ê¾÷ÀÌ »õ·Î¿î ¼öÀÍ¿øÀ¸·Î ÀÚ¸®Àâ°í ÀÖÀ¸¸ç, ¼¼°èÃÖ´ëÀ̵¿Åë½Å½ÃÀåÀ¸·Î ºÎ»óÇÑ Áß±¹¿¡¼­µµ VAS¶ó´Â À̸§À¸·Î ¸ð¹ÙÀÏÄÜÅÙÃ÷°¡ Á¡Â÷ È°¼ºÈ­µÇ°íÀÖ´Ù.

[±¹³» ÇÐÀ§³í¹®]

º» ¿¬±¸ÀÇ ¸ñÀûÀº »ê¾÷È­¿Í Á¤º¸È­·Î ÀÎÇØ º¹ÀâÇØÁö´Â »çȸ ¼Ó¿¡¼­ ±âÁ¸ÀÇ ±ÔÁ¦°¡ À¯Åë ȯ°æ¿¡ ¾ó¸¶³ª ½ÇÈ¿¼ºÀÌ ÀÖ´ÂÁö Àǹ®À» Á¦±âÇÏ°í À̸¦ ¾î¶»°Ô º¯È­½Ãų ¼ö ÀÖÀ»Áö ±Ù°Å°¡ µÉ ¼ö ÀÖ´Â °á°ú¸¦ ã¾Æ³»´Â µ¥ ÀÖ´Ù. º¹ÀâÇØÁø »çȸ¸¸Å­ ¼ÒºñÀÚÀÇ ¶óÀÌÇÁ½ºÅ¸Àϵµ ´õ¿í ´Ù¾çÇØÁö°í ÀÖ´Ù. ƯÈ÷ ¸ð¹ÙÀÏ ±â±â, ¼Ò¼È ³×Æ®¿öÅ© ¼­ºñ½º(SNS) µî Çõ½Å Á¦Ç°°ú ¼­ºñ½ºµéÀÌ ¸¸µé¾î ³»´Â »õ·Î¿î °æÁ¦/»çȸ ȯ°æÀº ¼ÒºñÀÚÀÇ »îÀÇ ¹æ½Ä¿¡ Å« º¯È­¸¦ ÀÏÀ¸Å°°í ÀÖ´Ù. À¯Åë»ê¾÷µµ ¿¹¿Ü´Â ¾Æ´Ï´Ù. 4Â÷»ê¾÷Çõ¸í ½Ã´ë¿¡ AI°¡ µîÀåÇÏ°í, ¹«ÀÎÁ¡Æ÷´Â ´Ã¾î³ª¸ç, Á¦¾à ¾øÀÌ ¾ðÁ¦ ¾îµð¼­µç ÀÚÀ¯·Ó°Ô ¼îÇÎÀ» Áñ±â´Â ½Ã´ë°¡ µÇ¾ú´Ù. ¿Â¶óÀÎ ±â¾÷ÀÎ ¹Ì±¹ÀÇ ¾Æ¸¶Á¸°ú Áß±¹ÀÇ ¾Ë¸®¹Ù¹Ù µî ±Û·Î¹ú ¿Â¶óÀÎ À¯Åë½ÃÀåÀÌ ´ÜÀÏÈ­ µÇ¾î ±¹³» À¯Åë±â¾÷°úÀÇ °æÀïÀÌ ±× ¾î´À ¶§º¸´Ù Ä¡¿­ÇØÁö°í ÀÖ´Ù. ÀÌ·± º¯È­¿¡ ¹ß¸ÂÃç ±ÔÁ¦ ¹®Á¦°¡ Á¶¸íµÇ°í ÀÖ´Ù. ±Û·Î¹ú ½ÃÀåÀÚÀ¯È­Á¶Ä¡·Î ±¹³»¹ý¸¸À¸·Ð ±ÔÁ¦°¡ ÇÑ°è¿¡ Á÷¸éÇÏ°í Àֱ⠶§¹®ÀÌ´Ù. ÀÌ·± °úµµ±âÀûÀÎ »óȲ¿¡¼­ ±¹³»¹ýÀ» Àû¿ë¹ÞÁö ¾Ê´Â ´Ù±¹Àû ±â¾÷Àº ±¹³»¿¡¼­ ¿ÀÇÁ¶óÀÎÀ» ³Ñ¾î ¿Â¶óÀÎÀ¸·Î »ç¾÷À» È®ÀåÇÏ°í ÀÖ´Ù. 
 º» ¿¬±¸´Â À¯Åë»ê¾÷¹ßÀü¹ýÀÌ ½ÃÇàµÈ Áö 5³âÀÌ Áö³­ Çö ½ÃÁ¡¿¡¼­ ¾Õ¿¡¼­ ¾ð±ÞÇßµíÀÌ ¼ÒºñÀÚÀÇ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀÌ ´õ¿í º¹ÀâÇØÁö°í ´Ù¾çÇØÁö´Â »óȲ¿¡¼­ °ú¿¬ À¯Åë»ê¾÷¿¡ ´ëÇÑ °Å¸®±ÔÁ¦³ª ¿µ¾÷±ÔÁ¦°¡ ½ÇÈ¿¼ºÀÌ ÀÖ´ÂÁö¿¡ ´ëÇÑ Àǹ®À» Á¦±âÇÏ°Ô µÇ¾ú´Ù. ÀÌ¹Ì ±× ½ÇÈ¿¼º¿¡ Àǹ®À» Á¦±âÇÑ ¸î¸î ÁöÀÚü´Â °¢ÀÚÀÇ Çö½Ç¿¡ ¸Â°Ô ¿µ¾÷±ÔÁ¦¸¦ ¹Ù²ã ³ª°¡°í ÀÖ´Ù. ¶ÇÇÑ ±× ÈÄ Ãʹݿ£ ºÎÁ¤ÀûÀÎ È¿°ú Áß½ÉÀ¸·Î ´ëµÎµÆ´ø ´ëÇü¸¶Æ®°¡ ÀüÅë½ÃÀå°ú »ó»ýÇϸç, Áý°´·ÂÀ» ³ô¿© ´ëÇü¸¶Æ®¿Í ÀüÅë½ÃÀå ÁÖº¯ Á¡Æ÷¿¡ ±àÁ¤ÀûÀÎ Ãø¸éÀÌ ÀÖ´Ù´Â »ç½ÇÀÌ È®ÀεǾú´Ù.
 ÀÌ¿¡ º» ¿¬±¸´Â ³¯·Î ¼¼ºÐÈ­µÇ°í ÀÖ´Â À¯Åë½ÃÀå¿¡¼­ ´ëÇü¸¶Æ® ÃâÁ¡ÀÌ ÁÖº¯ Á¡Æ÷, »ó±Ç ¹× ÀüÅë½ÃÀå¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» °´°üÀûÀ¸·Î ºÐ¼®ÇÏ°í, ´ëÇü¸¶Æ® ÀÔÁ¡À» °æÀïÈ¿°ú¿Í Áý°´È¿°ú Ãø¸éÀ¸·Î ³ª´² »ìÆ캸·Á°í ÇÑ´Ù. Ä«µå µ¥ÀÌÅ͸¦ È°¿ëÇØ ´ëÇü¸¶Æ® ÁÖº¯ »ó±Ç ¹üÀ§ Ò®Á¡Æ÷¸¦ »ó¾÷Áö¿Í ½Å±ÔÁÖÅÃÁö·Î ±¸ºÐÇÏ¿© ºÐ¼®ÇØ °á°ú¸¦ µµÃâÇÏ¿´´Ù. 
 º» ¿¬±¸ÀÇ ºÐ¼®°á°ú ´ëÇü¸¶Æ®ÀÇ 1Â÷ »ó±ÇÀÇ ¹üÀ§´Â 1.5§°À̸ç, 2Â÷ »ó±ÇÀº 4§°·Î ³ªÅ¸³µ´Ù. ´ëÇü¸¶Æ® ÃâÁ¡À¸·Î ÀÎÇؼ­ »ó±Ç ÀüüÀÇ ¸ÅÃâ¾×(´ëÇü¸¶Æ® ¸ÅÃâ¾× Á¦¿Ü)ÀÌ Áõ°¡Çß´Ù. À̸¦ ÅëÇØ ´ëÇü¸¶Æ® ÃâÁ¡Àº Áý°´È¿°ú¿¡ ÀÇÇÑ ÆıÞÈ¿°ú¸¦ °¡Á®¿À´Â °ÍÀ» ¾Ë ¼ö ÀÖ´Ù. ¶ÇÇÑ º¸¿Ï ¾÷Á¾ÀÇ ¸ÅÃâ¾×ÀÌ Áõ°¡ÇÏ¿´À¸¸ç, °æÀï¾÷Á¾µµ ¸¶Âù°¡Áö·Î Áõ°¡Ç߱⠶§¹®¿¡ °æÀï°ü°èº¸´Ù´Â Áý°´È¿°ú°¡ Å« °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ÀÌ·¯ÇÑ Çö»óÀº ´ëÇü¸¶Æ®¿¡ ¹æ¹®ÇÒ ¶§, ÁÖº¯ Á¡Æ÷¸¦ µ¿½Ã¿¡ ÀÌ¿ëÇÏ´Â ¼ºÇâ ¶§¹®À̶ó°í º¼ ¼ö ÀÖ´Ù. 
 º» ¿¬±¸¿¡¼­ »ó¾÷Áö±¸¿¡¼­ ÃâÁ¡ ÀüÈÄÀÇ ÀüÅë½ÃÀå ÀÌ¿ë °í°´À» ºÐ¼®ÇÑ °á°ú, ´ëÇü¸¶Æ® ÃâÁ¡ ÈÄ ÀüÅë½ÃÀå¿¡¼­ ´ëÇü¸¶Æ®·Î À̵¿ÇÏ´Â °í°´ÀÌ ÃâÁ¡ ÈÄ °è¼Ó Áõ°¡ÇÏ¿© ÀüÅë½ÃÀå ÀÌÅ» °í°´ÀÌ Áö¼ÓÀûÀ¸·Î ¹ß»ýÇÏ¿´´Ù. ´ëÇü¸¶Æ® ÀÌ¿ë ÈÄ ÀüÅë½ÃÀåÀ» ½Å±Ô ÀÌ¿ëÇÏ´Â °í°´ÀÌ, ÃâÁ¡ ÈÄ ÀüÅë½ÃÀåÀ» ÀÌÅ»ÇÏ´Â °í°´º¸´Ù ¸¹±â ¶§¹®¿¡ »ó¾÷Áö±¸ ¿¡¼­´Â ´ëÇü¸¶Æ®°¡ ½Å±Ô·Î ÃâÁ¡Çϸé ÀüÅë½ÃÀå¿¡ ºÎÁ¤ÀûÀÎ ¿µÇâÀ» °¡Á®¿Â´Ù. ¹Ý¸é ½Å±ÔÅÃÁö Áö±¸¿¡¼­´Â ´ëÇü¸¶Æ®·Î ÀÎÇØ ÀüÅë½ÃÀåÀ» ÀÌÅ»ÇÏ´Â °í°´º¸´Ù »õ·Î À¯ÀÔÇÏ´Â °í°´ÀÌ ¸¹¾Æ¼­ ´ëÇü¸¶Æ® ÃâÁ¡ ÀÌÈÄ Áý°´·ÂÀ» ³ô¿© ÀüÅë½ÃÀå¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀÌ ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ½Å±ÔÅÃÁö Áö¿ªÀÇ ´ëÇü¸¶Æ® ÀÔÁ¡À¸·Î »õ·Î À¯ÀÔµÈ °í°´°ú Àç°³¹ßÀ̳ª ½Å±ÔÅÃÁö °³¹ß·Î ÀÎÇØ »õ·ÎÀÌ À¯ÀÔµÈ ¾ÆÆÄÆ® ÁÖ¹ÎÀÌ Áö¿ª Ò® ÀüÅë½ÃÀåÀ» ÀÌ¿ëÇÏ´Â È¿°ú°¡ ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³ª, ½Å±ÔÅÃÁö Áö±¸¿¡¼­´Â ±àÁ¤ÀûÀÎ ¿µÇâÀÌ ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù.
 ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷ÀÏ¿¡ ´ëÇÑ ¿¬±¸¿¡¼­´Â ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷ÀÏ·Î ÀÎÇÑ ÁÖº¯ Á¡Æ÷ÀÇ ¸ÅÃâ¾× »ó½ÂÀº Å©Áö ¾Ê¾ÒÁö¸¸, Àǹ«ÈÞ¾÷ÀÌ ¾Æ´Ñ ³¯º¸´Ù Àǹ«ÈÞ¾÷ÀÏ¿¡ ¿Â¶óÀÎ ÀÌ¿ë ±Ý¾×ÀÌ ´õ Áõ°¡ÇÏ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ƯÈ÷, Àǹ«ÈÞ¾÷ÀÌ ÀÏ¿äÀÏÀÎ °æ¿ì ¿Â¶óÀÎ ¼îÇÎÀÌ ´õ °¡¼ÓÈ­µÇ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ¶ÇÇÑ ´ëÇü¸¶Æ®¿Í °æÀï°ü°èÀÎ ½´ÆÛ¸¶ÄÏÀ» ±Ô¸ðº°·Î ¼¼ºÐÈ­Çؼ­ ºÐ¼®ÇÑ °á°ú »óÇ°±¸»öÀÌ ´ëÇü¸¶Æ®¿Í ºñ½ÁÇÑ ´ëÇü ½´ÆÛ¸¶ÄÏ(¸ÅÃâ¾× 50¾ï ÀÌ»ó)Àº Àǹ«ÈÞ¾÷ÀÏ·Î ÀÎÇؼ­ »ó±Ç Ò® °í°´ÀÇ ÀÌ¿ëÀÌ Áõ°¡ÇÏÁö¸¸, ¼ÒÇü ½´ÆÛ¸¶ÄÏÀÇ °æ¿ì, ¿ÀÈ÷·Á Àǹ«ÈÞ¾÷ÀÏ¿¡ ÀÌ¿ë ±Ý¾×ÀÌ °¨¼ÒÇÏ¿´´Ù. µû¶ó¼­ ´ëÇü¸¶Æ®ÀÇ Àǹ«ÈÞ¾÷Àº ¼ÒÇü ½´ÆÛ¸¶ÄϺ¸´Ù´Â Àǹ«ÈÞ¾÷ÀÏ ±ÔÁ¦¸¦ ¾È ¹Þ´Â ´ëÇü ½´ÆÛ¸¶ÄÏ¿¡ ±àÁ¤ÀûÀÎ È¿°ú°¡ ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù.
 µû¶ó¼­ ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷ÀÏÀº ¿Â¶óÀÎ ¼îÇÎÀ» °¡¼ÓÈ­ÇÏ°í ´ëÇü ½´ÆÛ¸¶ÄÏÀÇ ¸ÅÃâ¾× Áõ°¡¿¡¸¸ ¿µÇâÀ» ¹ÌÄ¡±â ¶§¹®¿¡ ½ÇÈ¿¼ºÀÌ ÀǽɵȴÙ. ½ÇÁ¦·Î ¹ý ½ÃÇà 5³â Â÷¿¡ Á¢¾îµéÀÚ ¸î¸î ÁöÀÚü´Â ½ÃÇà Ãʱ⠵¿ÀÏÇÏ°Ô Àû¿ëÇß´ø ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷À», ÆòÀϱÔÁ¦¿Í ÁÖ¸»±ÔÁ¦ Áß ½ÇÈ¿¼ºÀÌ ÀǽɵǴ ÁÖ¸»±ÔÁ¦¸¦ öÆóÇÏ°í ÆòÀϱÔÁ¦·Î º¯°æÇÏ´Â ¹æ½ÄÀ¸·Î º¯È­¸¦ µµ¸ðÇÏ°í ÀÖ´Ù. ÆòÀÏ¿¡ ´ëÇü¸¶Æ®¿Í ÁÖº¯ Á¡Æ÷¸¦ ÀÌ¿ëÇÏ´Â °í°´ÀÌ ¸ðµÎ °³ÀÎ ´ÜÀ§¶ó¸é, ÁÖ¸»¿¡ ´ëÇü¸¶Æ®´Â °¡Á·´ÜÀ§ÀÇ °í°´, ½´ÆÛ¸¶ÄÏÀº °³ÀÎ ´ÜÀ§ÀÇ °í°´À¸·Î ³ªÅ¸³µ´Ù. µû¶ó¼­ ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷À» ½Ç½ÃÇÏ´õ¶óµµ °í°´ ´ÜÀ§°¡ °°Àº ÆòÀÏ¿¡ ÇÏ´Â °ÍÀÌ ´õ È¿°úÀûÀ̸ç. ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷ÀÏÀÇ ½ÇÈ¿¼º¿¡ ´ëÇÑ °ËÅä°¡ ÇÊ¿äÇÏ´Ù°í ÆǴܵȴÙ.
 ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷ÀÏÀÇ È¿°úÀûÀÎ ¿î¿µÀ» À§Çؼ­ ¿¬±¸°¡ ÇÊ¿äÇÏ´Ù. Àǹ«ÈÞ¾÷ÀÏ ±ÔÁ¦¿¡ °üÇÑ ¿¬±¸¿¡¼­ ¼ÒºñÀÚ Çൿ º¯È­¸¦ ÆľÇÇÏ´Â °ÍÀÌ °¡Àå Áß¿äÇÏÁö¸¸ ±âÁ¸ ³í¹®¿¡¼­´Â ÁÖº¯ Á¡Æ÷ÀÇ ¸ÅÃâ¾× º¯È­ ¶Ç´Â ÀüÅë½ÃÀå ¸ÅÃâ¾× º¯È­¸¦ Áß½ÉÀ¸·Î ¿¬±¸°¡ ÁøÇàµÇ¾î ¿Ô´Ù(½Å½Â¸¸ 2014; ½Å¿ìÁø 2015; ±è¹ü½Ä 2012; Choi et al. 2016; Á¤¼ö¿ë 2015; ±Çº´ÈÆ 2016). º» ¿¬±¸¿¡¼­´Â ´ëÇü¸¶Æ® Àǹ«ÈÞ¾÷ÀÏÀÇ ½ÇÈ¿¼ºÀ» Áß½ÉÀ¸·Î ºÐ¼®ÇÑ´Ù´Â µ¥¼­ ±âÁ¸ÀÇ Á¡Æ÷¸¦ ´ë»óÀ¸·Î ÇÑ ¿¬±¸¿Í Â÷ÀÌ°¡ ÀÖÀ¸¸ç, ´ç½Ã ´ëºÎºÐÀÇ ¿¬±¸°¡ Àǹ«ÈÞ¾÷ ±ÔÁ¦ Ãʱ⠶Ǵ ÀÌÀü µ¥ÀÌÅ͸¦ È°¿ëÇß´Ù¸é º» ¿¬±¸´Â 2018³â »ó¹Ý±â±îÁöÀÇ ½Å¿ëÄ«µå µ¥ÀÌÅ͸¦ È°¿ëÇØ ±ÔÁ¦ÀÇ ÁßÀå±â È¿°ú¸¦ ÆľÇÇÏ¿´´Ù.

[±¹³» ÇÐÀ§³í¹®]

¸ð¹ÙÀÏ °ÔÀÓ °³¹ß»ç ÄÄÅõ½º°¡ 1999³â ±¹³»¿¡ óÀ½ ¸ð¹ÙÀÏ °ÔÀÓ ¼­ºñ½º¸¦ ÇÏ°í ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀÌ Çü¼º µÈÁöµµ ¹ú½á 10³âÀÌ Áö³µ´Ù. ±×µ¿¾È ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷µµ ¸¹Àº ¹ßÀüÀ» °ÅµìÇßÁö¸¸ ÇØ¿Ü¿¡´Â 2007³â ¸»ºÎÅÍ ÁøÇà µÇ¾ú°í ±¹³»¿¡´Â 2008³â ÇϹݱâºÎÅÍ ³íÀÇ µÇ±â ½ÃÀÛÇÑ ¸ð¹ÙÀÏ À¥ 2.0 ȯ°æÀ¸·Î ±¹³»¿Ü ½ÃÀå ȯ°æÀÌ º¯È­ µÇ¾î °¡°í ÀÖ´Ù. ±× Áß¿¡¼­µµ ÈÞ´ëÆùÀ¸·Î À¥À» Áñ±æ ¼ö ÀÖ´Â ½º¸¶Æ®Æù ÀÇ µîÀå°ú ±âÁ¸ À̵¿Åë½Å»çÀÇ Æó¼âµÈ ȯ°æÀ» ¹þ¾î³­ ¸ð¹ÙÀÏ ÄÜÅÙÃ÷ ¿ÀÇ ¸¶ÄÏÀÎ ¾Û½ºÅä¾îÀÇ µîÀåÀº ¸¹Àº ¸ð¹ÙÀÏ °ÔÀÓ °³¹ß»ç¿¡°Ô À§±â¿Í µ¿½Ã¿¡ ±âȸÀÇ ÀåÀ» ¸¸µé¾î ÁÖ¾ú´Ù. º» ¿¬±¸´Â ¸ð¹ÙÀÏ À¥ 2.0 ȯ°æ¿¡ ´ëÇÏ¿© ÀÌÇØ ÇÒ ¼ö ÀÖ´Ù. ù°, ¸ð¹ÙÀÏ À¥ 2.0ÀÇ °¡Àå ¶Ñ·ÇÇÑ Æ¯Â¡Àº »ç¾÷ ȯ°æÀÌ Æó¼âÇü ¸ðµ¨¿¡¼­ °³¹æÇü ¸ðµ¨·Î ÀüȯµÇ´Â Á¡ÀÌ´Ù. µû¶ó¼­, ¸ð¹ÙÀÏ À¥ 1.0¿¡¼­´Â À̵¿Åë½Å»ç´Â ÀÚ»çÀÇ ¸ÁÀ» µ¶ÀÚÀûÀ¸·Î ¿î¿µÇÏ°Ô µÇ°í °í°´Àº À̵¿Åë½Å»ç°¡ Á¦°øÇÏ´Â Á¦ÇÑÀûÀÎ ÄÜÅÙÃ÷¸¸À» ÀÌ¿ëÇÒ ¼ö ÀÖÀ¸¸ç ÈÞ´ëÆù ´ë±â È­¸é ÀÚü¸¦ º¯°æÇÒ ¼ö ¾ø´Ù. ±×·¯³ª, ¸ð¹ÙÀÏ À¥ 2.0Àº °³¹æÇü ¸ðµ¨·Î À¯¹«¼± ÅëÇÕ È¯°æ ±¸ÇöÀÌ °¡´ÉÇÏ´Ù. ¸ð¹ÙÀÏ È¯°æµµ °³¹æÇü ¼­ºñ½º·Î ÀüȯµÇ¸é¼­ ¹æ´ëÇÑ µ¥ÀÌÅ͸¦ °Ë»ö, Á¢±ÙÇÒ ¼ö ÀÖ´Â ¸ð¹ÙÀÏ À¥ºê¶ó¿ìÀú(Ç®ºê¶ó¿ìÀú)¿¡ ´ëÇÑ Á߿伺ÀÌ Áõ°¡ÇÏ°í ÀÖ´Ù. µÑ°, Wi-Fi ¹× Wibro µîÀÇ ´Ù¾çÇÑ Àü¼Û °èÃþÀÇ ³×Æ®¿öÅ©¸¦ È°¿ëÇÏ¿© Á¤º¸ ÀÌ¿ë·á º¸´Ùµµ ¹Ù½Ñ µ¥ÀÌÅÍ ÅëÈ­·á¸¦ ¹«·á³ª °ÅÀÇ ¹«·á¿¡ °¡±î¿î ±Ý¾×À¸·Î ÀÌ¿ë ÇÒ ¼ö ÀÖµµ·Ï Áö¿ø ÇÒ ¼ö ÀÖ¾î °í°´µéÀÌ Á» ´õ ¹«¼± ÀÎÅͳݿ¡ Á¢±Ù ÇÒ ¼ö ÀÖ´Â ±â¼úÀûÀÎ Áö¿øÀÌ °¡´ÉÇÏ´Ù. ¼Â°, ¼Ò¼öÀÇ À̵¿Åë½Å»ç À§ÁÖ·Î ¼­ºñ½º µÇ´ø Walled Garden ÇüÅÂÀÇ Æó¼âÀû »ç¾÷¸ðµ¨À» ¾àÈ­½ÃÅ°¸ç ±âÁ¸ ÀÌÅë»çÀÇ Àü¿ë ¹«¼± ÀÎÅͳÝÀÎ NATE, EZ-i, SHOW ³Ñ¾î¼­¼­ ¼ÒºñÀÚµéÀÌ Á÷Á¢ ÀڽŵéÀÌ ¿øÇÏ´Â ¸ð¹ÙÀÏ ÄÜÅÙÃ÷ ¿ÀÇ ¸¶ÄÏÀÎ ¾Û½ºÅä¾î¸¦ ÅëÇØ ÄÜÅÙÃ÷¸¦ ±¸¸Å ÇÒ ¼ö ÀÖ°Ô µÇ¾ú´Ù. ÀÌ·¸°Ô ¸ð¹ÙÀÏ È¯°æÀº ¸¹Àº º¯È­¸¦ °Þ°í ÀÖ´Â »óȲ¿¡¼­ ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷ÀÇ ¹ßÀü ¹æ¾È¿¡ ´ëÇÏ¿© °ü°èÀÚµéÀÇ ÀÎÅͺ並 ÅëÇØ ¾Ë¾Æº» ¹æ¾ÈÀº ¾Æ·¡¿Í °°´Ù. ù°, ±¹°¡ÀÇ Á¤Ã¥ÀûÀÎ Áö¿øÀÌ ÇÊ¿ä ÇÏ´Ù. ÀÌÅ뵿½Å»çÀÇ À̵¿Åë½Å¼­ºñ½º ¸ÅÃâ¾× Áß µ¥ÀÌÅÍ ¸ÅÃâ ºñÁßÀ» 40%·Î Á¦ÇÑ ÇÒ ÇÊ¿ä°¡ ÀÖ´Ù. ÇöÀç¿Í °°ÀÌ Á¤º¸ ÀÌ¿ë·á º¸´Ù µ¥ÀÌÅÍ ¸ÅÃâ ºñÁßÀÌ 2/3 ÀÌ»óÀ» Â÷ÁöÇÒ °æ¿ì À̵¿Åë½Å»ç´Â °á±¹ µ¥ÀÌÅÍ ¸ÅÃâ¿¡ Áö¼ÓÀûÀ¸·Î ÁýÂø ÇÒ ¼ö ¹Û¿¡ ¾ø´Ù. ¶Ç À̵¿Åë½Å»ç¿Í °ÔÀÓ»çÀÇ ÆÐŶ·á ºÐ¹è¿¡ °üÇÑ °¡ÀÌµå ¶óÀÎÀÌ ¿Ï¼ºµÉ °æ¿ì ÄÜÅÙÃ÷ °³¹ß¾÷üµéÀÇ ¼öÀͱ¸Á¶ °³¼±¿¡ Å« µµ¿òÀÌ µÉ °ÍÀÌ´Ù. À̵¿Åë½Å»çÀÇ ¹Ý¹ßÀÌ ÀÖ°ÚÁö¸¸ ¿µ¼¼ ¸ð¹ÙÀÏ ÄÜÅÙÃ÷ °³¹ß»çµéÀÌ ´ëÇü À̵¿Åë½Å»ç¿Í Á÷Á¢ ÁøÇà ÇÒ ¼ö ¾ø´Â ÀϵéÀº ±¹°¡ÀÇ Á¤Ã¥ÀûÀÎ Áö¿øÀÌ ÇÊ¿äÇÏ´Ù. µÑ°, ±Þº¯ÇÏ´Â ¸ð¹ÙÀÏ È¯°æ º¯È­¿¡ ´ëÇÑ °³¹ß»çÀÇ ½ÃÀå º¯È­ ÀνÄÀÌ ÇÊ¿ä ÇÏ´Ù. ÄÄÅõ½º, °ÔÀÓºô µî ¼ÒÀ§ ¸»ÇÏ´Â ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ Big 3¿¡ ¼ÓÇÏ´Â ´ëÇü °³¹ß»çµéÀÌ ÀÌ¹Ì ¾ÖÇÃÀÇ ¾Û½ºÅä¾î³ª ±¸±ÛÀÇ ¾Èµå·ÎÀÌµå ¸¶ÄÏ µîÀÇ ÇØ¿Ü ¸ð¹ÙÀÏ ÄÜÅÙÃ÷ ¿ÀÇ ¸¶ÄÏ¿¡ °ÔÀÓÀ» ¼­ºñ½º ÁßÀÌ°í ½º¸¶Æ®Æù¿ë °ÔÀÓ °³¹ßÀ» ÁغñÇÏ°í ÀÖ´Â °Í¿¡ ºñÇÏ¿© ´ë´Ù¼ö ¿µ¼¼ÇÑ ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ °³¹ß»çµéÀº ´çÀåÀÇ ±¹³» À̵¿Åë½Å»ç Áß½ÉÀÇ ÇÇÃÄÆù(ÀϹÝÆù) ½ÃÀåÀ» ³Ñ¾î¼­´Â ȯ°æ º¯È­¿¡ ´ëÀÀ ÇÏÁö ¸øÇÏ°í ÀÖ´Ù. °³¹ß»çµéÀÇ ²÷ÀÓ¾ø´Â ȯ°æ º¯È­¿¡ ´ëóÇÏ´Â ÀÚ¼¼°¡ ÇÊ¿ä ÇÏ´Ù. ¼Â°, ºÎºÐ À¯·áÈ­ µî »õ·Î¿î ºñÁî´Ï½º ¸ðµ¨ °³¹ßÀÌ ÇÊ¿ä ÇÏ´Ù. ÃÖ±Ù ¸ð¹ÙÀÏ RPG °ÔÀÓµéÀº °ÔÀÓ ÆǸŠ±Ý¾×ÀÎ Á¤º¸ÀÌ¿ë·á º¸´Ùµµ °ÔÀÓ ³» ¾ÆÀÌÅÛ ÆǸŠ¸ÅÃâÀÌ ´õ ¸¹ÀÌ ³ª¿À°í ÀÖ°í, ¸¦ ºñ·ÔÇÑ ¸®µë °ÔÀÓµéÀÇ °æ¿ì ÁÖ±âÀûÀÎ ½Å°î ¾÷µ¥ÀÌÆ®¸¦ ÅëÇØ ÇÑ ¹øÀÇ ÆǸŷΠ³¡³ª´Â °ÍÀÌ ¾Æ´Ï¶ó ½Å°î ÆǸŸ¦ ÅëÇØ Áö¼ÓÀûÀÎ ¸ÅÃâÀ» ¹ß»ý ½ÃÅ°°í ÀÖ´Ù. ÀÌ·± ºÎºÐ À¯·áÈ­ ¸ðµ¨À» ÅëÇØ ±âÁ¸¿¡ 3°³¿ù¿¡ ºÒ°úÇÏ´ø ±¹³» ¸ð¹ÙÀÏ °ÔÀÓÀÇ ¶óÀÌÇÁ »çÀÌŬÀÌ ÀϺΠ°ÔÀÓÀÇ °æ¿ì 1³âÀ» ÈξÀ ³Ñ±â¸ç ·Õ·±ÇÏ´Â ¸ð½ÀÀ» º¼ ¼ö ÀÖ´Ù. º» ¿¬±¸´Â À̶§±îÁö ÁýÁßÀûÀ¸·Î ´Ù·ç¾îÁöÁö ¾Ê¾Ò´ø ¸ð¹ÙÀÏ À¥ 2.0À» ±â¹ÝÀ¸·Î ÇÑ ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷ÀÇ È°¼ºÈ­¿¡ °üÇÑ ³»¿ëÀ» Áß½ÉÀ¸·Î ¿¬±¸µÇ¾ú´Ù. À̸¦ ¹ÙÅÁÀ¸·Î ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷ÀÌ ¿©·¯ ȯ°æ º¯È­¿¡ Àû±ØÀûÀ¸·Î ´ëÀÀÇÏ°í ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷ ¹ßÀü ¹æ¾È¿¡ ´ëÇÑ ¿¬±¸°¡ ²ÙÁØÈ÷ ÁøÇàµÇ±â¸¦ ±â´ëÇÑ´Ù. ƯÈ÷ ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷ È°¼ºÈ­¸¦ À§ÇØ Á¦½ÃµÈ ¹æ¾Èµé¿¡ ´ëÇÑ ¼¼ºÎÀûÀÎ ¿¬±¸ È°µ¿°ú ½ÇõÀÌ ÀÖ¾î¾ß ÇÑ´Ù. ³ª¾Æ°¡ ¸ð¹ÙÀÏ À¥ 2.0À» ±â¹ÝÀ¸·Î ÇÑ ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷¿¡ ´ëÇÑ Ã¼°èÀûÀÎ Á¤Ã¥Àû ´ë¾ÈÀÌ ½ÇÇàµÉ ¼ö Àִµ¥ µµ¿òÀÌ µÇ±â¸¦ ±â´ëÇÑ´Ù. Keywords: ¸ð¹ÙÀÏ, ¸ð¹ÙÀÏ À¥ 2.0, ¸ð¹ÙÀÏ °ÔÀÓ, ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷, ½º¸¶Æ®Æù, ¾Û½ºÅä¾î, ¸ð¹ÙÀÏ ÄÜÅÙÃ÷ ¿ÀÇ ¸¶ÄÏ

[±¹³» ÇÐÀ§³í¹®]

°¡ÀÔÀÚÀÇ Æ÷È­·Î ¸ÅÃâÀÇ Á¤Ã¼¶ó´Â ³­Á¦¿¡ Á÷¸éÇÏ°í ÀÖ´Â ±¹³»ÀÇ À̵¿Åë½Å »ç¾÷ÀÚµéÀº ±âÁ¸ÀÇ À½¼ºÅëÈ­ ¸ÅÃâÀ» ´ëüÇÒ ½ÃÀåÀ¸·Î ¸ð¹ÙÀÏ ÀÎÅÍ³Ý ½ÃÀå¿¡ ÁÖ¸ñÇÏ°í ÀÖ´Ù. ÀÌ·¯ÇÑ »óȲ¿¡¼­ 3¼¼´ë À̵¿Åë½Å ±â¼úÀÎ WCDMAÀÇ »ó¿ëÈ­´Â ±¹³» À̵¿Åë½Å »ç¾÷ÀÚ¿¡°Ô Áß¿äÇÑ Àǹ̰¡ µÉ °ÍÀ¸·Î ±â´ëµÇ°í ÀÖ´Ù. 3¼¼´ë À̵¿Åë½Å ±â¼úÀÇ µµÀÔÀ¸·Î ¸ð¹ÙÀÏ ÀÎÅÍ³Ý ½ÃÀåÀÇ È°¼ºÈ­¸¦ ÅëÇØ ¸ÅÃâ°ú ¼öÀÍÀÇ Á¤Ã¼¸¦ ±Øº¹ÇÒ »õ·Î¿î ±âȸ¸¦ °®°Ô µÈ °ÍÀÌ´Ù.º» ³í¹®Àº ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿äÀο¡ ´ëÇØ °ËÁõÇÔÀ¸·Î½á, ¸ð¹ÙÀÏ ÀÎÅÍ³Ý ½ÃÀåÀÇ È°¼ºÈ­¸¦ ÅëÇØ ¸ÅÃâ°ú ¼öÀÍÀÇ Á¤Ã¼¸¦ ±Øº¹ÇÏ°íÀÚ ÇÏ´Â À̵¿Åë½Å »ç¾÷ÀÚ¿¡ ½Ã»çÁ¡À» Á¦°øÇÏ°íÀÚ ÇÑ´Ù.ÀÌ·¯ÇÑ ¸ñÀû¿¡ µû¶ó º» ³í¹®Àº DeLone°ú McLeanÀÇ Updated Information System Success Model(2003)¿¡ ±âÃÊÇÏ¿© ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ Á¤º¸ Ç°Áú, ½Ã½ºÅÛ Ç°Áú, ¼­ºñ½º Ç°Áú µîÀÇ ¸¸Á·µµ°¡ ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ ´ëÇÏ¿© °ËÁõÇÏ¿´´Ù. ¶ÇÇÑ Á¤º¸ ½Ã½ºÅÛÀº ¹°·Ð À¯¼± ÀÎÅͳݰú´Â »óÀÌÇÑ ¸ð¹ÙÀÏ ÀÎÅͳݸ¸ÀÇ µ¶Æ¯ÇÑ Æ¯¼ºÀ» °¨¾ÈÇÏ¿© À̵é 3°¡Áö ¿äÀÎµé ¿Ü¿¡ ¿ä±Ý Ư¼º, º¸¾È¼º, Åë½Å ±â¼ú Ư¼º µîÀÇ 3°¡Áö ¿äÀεéÀ» Ãß°¡·Î µ¶¸³º¯¼ö·Î ¼³Á¤ÇÏ¿© ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ ´ëÇÏ¿© °ËÁõÇÏ¿´´Ù.º» ¿¬±¸ÀÇ °á°ú, ±âÁ¸ÀÇ ¼±Çà ¿¬±¸¸¦ ÅëÇØ ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿äÀÎÀ¸·Î °ËÁõµÇ¾ú´ø Á¤º¸ Ç°Áú, ½Ã½ºÅÛ Ç°Áú, ¼­ºñ½º Ç°Áú µîÀÇ ¿ä¼ÒÁß Á¤º¸ Ç°Áú°ú ½Ã½ºÅÛ Ç°ÁúÀÇ ¸¸Á·µµ´Â ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ À¯ÀÇÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â ¹Ý¸é, ¼­ºñ½º Ç°ÁúÀÇ ¸¸Á·µµ´Â À¯ÀÇÇÑ ¿µÇâÀ» ¹ÌÄ¡Áö ¸øÇÏ´Â °ÍÀ¸·Î °ËÁõÀÌ µÇ¾ú´Ù.¶ÇÇÑ ±âÁ¸ÀÇ ¿¬±¸¿¡¼­´Â Áß¿äÇÏ°Ô ´Ù·ç¾îÁöÁö ¾ÊÀº ¿ä±Ý Ư¼º, º¸¾È¼º, Åë½Å ±â¼ú Ư¼º µîÀÇ ¿äÀÎÀº ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ë Àǵµ¿¡ ¸Å¿ì À¯ÀÇÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î °ËÁõµÇ¾ú´Ù.ÀÌ·¯ÇÑ ¿¬±¸ °á°ú´Â ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ë Áõ´ë¸¦ À§ÇØ Á¤º¸(ÄÜÅÙÃ÷)ÀÇ Ç°ÁúÀ̳ª ½Ã½ºÅÛ(³×Æ®¿öÅ©)ÀÇ Ç°Áú Çâ»ó¿¡ ÁýÁßÇÏ¿© ¸·´ëÇÑ Àη°ú ¿¹»êÀ» ÅõÀÔÇÏ°í ÀÖ´Â ±¹³» À̵¿Åë½Å»ç¾÷ÀÚÀÇ ÇâÈÄ »ç¾÷ Àü·« ¼ö¸³¿¡ ¸Å¿ì Áß¿äÇÑ ½Ã»çÁ¡À» Á¦°øÇÒ °ÍÀ¸·Î ±â´ëµÈ´Ù.ÇÑÆí º» ¿¬±¸ °á°ú¿¡ µû¶ó ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ À¯ÀÇÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î °ËÁõµÈ ¿äÀεéÀÇ ¾î¶² ¼¼ºÎ ¿ä¼ÒµéÀÌ ¸ð¹ÙÀÏ ÀÎÅͳÝÀÇ »ç¿ëÀǵµ¿¡ ¾î¶»°Ô ±¸Ã¼ÀûÀ¸·Î ¿µÇâÀ» ¹ÌÄ¡´ÂÁö¿¡ ´ëÇÑ ºÎºÐÀº ÇâÈÄ Ãß°¡ ¿¬±¸°¡ ÇÊ¿äÇÒ °ÍÀÌ´Ù.

[±¹³»³í¹®]

º» ³í¹®¿¡¼­´Â Á¡Á¡ Áß¿äÇØÁö´Â ¸ð¹ÙÀÏ ºÐ¾ßÀÇ Áß¼Ò±â¾÷À» È¿À²ÀûÀ¸·Î Áö¿øÇϱâ À§ÇÑ ¹æ¾ÈÀ» ¿¬±¸ÇÏ°íÀÚ ÇÏ¿´´Ù. À̸¦ À§ÇØ ±¹³»¿Ü ¹®Çå ¿¬±¸¸¦ ¹ÙÅÁÀ¸·Î ¿¬±¸¹®Á¦¸¦ ¼³Á¤ÇÏ¿´´Ù. 204¸íÀÇ ¼³¹® ÀÀ´äÀÚ¸¦ ÅëÇØ ¸ð¹ÙÀÏ ºÐ¾ß ƯÁ¤ »ç¾÷ÀÇ »ç¾÷ÀÎÁö¿Í ÀÌ¿ëÇöȲ, ¸ð¹ÙÀÏ ½Å ½ÃÀå¿¡ ´ëÇÑ ÀνÄ, Á¦Ç°È­¸¦ À§ÇÑ ´Ü°èº° ÇöȲÀ» ÆľÇÇÒ ¼ö ÀÖ¾ú´Ù. Áö¿ø »ç¾÷¿¡ ¼±Á¤µÇÁö ¸øÇÑ ÀÌÀ¯, ¹Ì·¡ ¸ð¹ÙÀÏ À¯¸Á »ç¾÷ ºÐ¾ß¿Í ÀÚ»çÀÇ 1¼øÀ§ »çÇ× ¹× ±× »çÀ¯, ÀÚ»ç Á¦Ç°¿¡ Àû¿ëÇÏ°íÀÚ ÇÏ´Â ºÐ¾ß¿Í ÀÚ»ç 1¼øÀ§ »çÇ× ¹× ±× »çÀ¯¸¦ ±¸Ã¼ÀûÀ¸·Î ÆľÇÇÒ ¼ö ÀÖ¾ú´Ù. ¶ÇÇÑ Á¦Ç°È­ ´Ü°è(1~4´Ü°è) º° ¼Ò¿ä ºñ¿ë°ú ÃÖ´ë ¸ÅÃâ Á¦Ç°ÀÇ ¸ÅÃâ¾× ±Ô¸ð, ÀÌ·¯ÇÑ Á¦Ç°ÀÇ Á¦Ç°È­¸¦ À§ÇÑ ¼öÇà¹æ¹ý(ÀÚü Á¦ÀÛ, ¿ÜºÎ À§Å¹ µî), ½Ã Á¦Ç°È­¸¦ À§ÇÑ ¼öÇà¹æ¹ýÀ» ÆľÇÇÒ ¼ö ÀÖ¾ú´Ù. ÀÀ´äÀÚµéÀÌ ¹Ì·¡ ¸ð¹ÙÀÏ ½Å½ÃÀåÀÇ ÁøÃâ¿¡ ÀÖ¾î Á¤º¸¿Í µ¥ÀÌÅÍÀÇ ±¸¼º°ú ÀÀ¿ë ºÐ¾ß¿¡ °ü½ÉÀ» °®°í ÀÖÀ¸¸ç, ±× Áß¿¡¼­µµ »ó´ëÀûÀ¸·Î Ãʱ⠺ñ¿ë µî¿¡ ÀÖ¾î ÁøÀÔ À庮ÀÌ »ó´ëÀûÀ¸·Î ³·Àº ºÐ¾ß¿¡ ÁÖ·ÂÇÏ·Á´Â °ÍÀ¸·Î º¸¿´´Ù. ¶ÇÇÑ R&D ÀÌÈÄ »ç¾÷È­¸¦ Áö¿øÇϰųª °ü¸®ÇÏ´Â ¹æ¾ÈÀÌ Á» ´õ ÇÊ¿äÇÏ´Ù´Â ½ÅÈ£¸¦ ÆľÇÇÒ ¼ö ÀÖ¾ú´Ù. ÃÖ´ë ¸ÅÃâ Á¦Ç°ÀÇ Á¦Ç°È­ ¼öÇà¹æ¹ý°ú ½Ã Á¦Ç°È­ ¼öÇà¹æ¹ý¿¡¼­´Â ´çÃÊ ¿¹»ó°ú´Â ´Þ¸® ÀÚü Á¦ÀÛÀÇ ºñÁßÀÌ ³ôÀ½À» ¾Ë ¼ö ÀÖ¾ú´Ù. ÀÌ·¯ÇÑ ¹ß°ß »çÇ×À» ÅëÇØ ¸ð¹ÙÀÏ ºÐ¾ß Áß¼Ò±â¾÷ÀÇ È¿À²Àû Áö¿ø ¹æ¾È¿¡ ´ëÇÑ Á¤Ã¥Àû ½Ã»çÁ¡À» ¾òÀ» ¼ö ÀÖ¾ú´Ù.

[±¹³»³í¹®]

½º¸¶Æ®µð¹ÙÀ̽ºÀÇ º¸±ÞÈ­ ÀÌÈÄ °ÔÀÓ »ê¾÷Àº Äְܼú PC Online¿¡¼­ ¸ð¹ÙÀÏ·Î º¯È­ÇÏ¿´´Ù. ƯÈ÷, ½º¸¶Æ®µð¹ÙÀ̽ºÀÇ ¾îÇø®ÄÉÀÌ¼Ç ´Ù¿î·Îµå ¼ö¿Í ¸ÅÃâÀ» È®ÀÎÇغ¸¸é 80% ÀÌ»óÀÌ ¸ð¹ÙÀÏ °ÔÀÓ¿¡ ÀÇÇØ ¹ß»ýµÇ¸ç ¹®È­ÄÜÅÙÃ÷·Î¼­ °ÔÀÓÀÇ À§»óÀÌ ³ô¾ÆÁ®°¡°í ÀÖ´Ù. ½º¸¶Æ®µð¹ÙÀ̽ºÀÇ º¸±ÞÀÌÈÄ °¡Àå ¼º°øÇÑ ¸ð¹ÙÀÏ °ÔÀÓÀ¸·Î ÀϺ»ÀÇ ÆÛÁñ ¾Ø µå·¡°ï(Puzzle & Dragons)À» µé ¼ö ÀÖ´Ù. ÆÛÁñ ¾Ø µå·¡°ïÀº 2012³â ÀϺ» ¼ÒÇÁÆ®¹ðÅ©ÀÚȸ»çÀÎ °ÏÈ£ ¿Â¶óÀÎ ¿£ÅÍÅ×ÀθÕÆ®°¡ °³¹ßÇÑ °ÔÀÓÀ¸·Î Ãâ½Ã 1³â¸¸ÀÎ 2013³â¿¡ ¸ð¹ÙÀÏ °ÔÀÓ ÃÖÃÊ·Î 1Á¶¿øÀÇ ¸ÅÃâÀ» ¿Ã·È´Ù. 2015³â¿¡´Â 4õ¸¸ ´Ù¿î·Îµå¸¦ ÀÌ·ç¾î ³»¸ç ¼¼°è ¸ð¹ÙÀÏ °ÔÀÓ ¸ÅÃâ¼øÀ§¿¡¼­µµ 2³â µ¿¾È 1À§¿Í 2À§¸¦ Â÷ÁöÇß´Ù. ƯÈ÷ 2013³âºÎÅÍ ¼¼°èÀÇ ¿©·¯ ¸ð¹ÙÀÏ °ÔÀÓÄÜÅÙÃ÷¿¡ ¿µÇâÀ» ÁÖ¸ç ÀϺ» °ÔÀÓ»ê¾÷ÀÇ ºÎÈï±â¸¦ ´Ù½Ã ¿­¾ú´Ù. ¹Ý¸é ¼¼°è ¸ð¹ÙÀÏ °ÔÀÓ ¸ÅÃâ¼øÀ§¿¡¼­ ¾ÆÁ÷±îÁö ±¹³» °ÔÀÓÀº ãÀ» º¼ ¼ö ¾ø´Ù. ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀÌ ¸Å³â Å©°Ô Áõ°¡ÇÏ´Â Áö±Ý, ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ¸¸ÀÌ À¯»ç ÄÜÅ×Ã÷¸¦ ¾ç»êÇÏ¸ç °ÔÀÓ °­´ë±¹ÀÇ À§»óÀ» ÀÒ°í ¼¼°è¿¡¼­ µµÅµǰí ÀÖ´Â °ÍÀÌ´Ù. ÀÌ·¯ÇÑ ±¹³»ÀÇ ½ÇÁ¤¿¡ ÀÇÇØ »ê¾÷ÀûÀ¸·Î³ª ÇмúÀûÀ¸·Î ¼º°øÇÑ °ÔÀÓÀÇ ¼º°ø¿äÀÎ ºÐ¼®ÀÌ ÇÊ¿äÇÏ°Ô µÇ¾ú´Ù. º» ¿¬±¸¿¡¼­´Â ¼¼°è¿¡¼­ °¡Àå ¼º°øÇÑ ¸ð¹ÙÀÏ °ÔÀÓ, ÆÛÁñ ¾Ø µå·¡°ïÀÇ ¼º°ø¿äÀÎÀ» ºÐ¼®Çϱâ À§ÇØ ºñÁî´Ï½º ¸ðµ¨ÀÎ K.MasanaoÀÇ ¼öÀÍâÃⱸÁ¶ ¸ÅÆ®¸¯½º¸¦ È°¿ëÇß´Ù. ÆÛÁñ ¾Ø µå·¡°ïÀ» °í°´°¡Ä¡, ÀÌÀÍ, ÇÁ·Î¼¼½º¶ó´Â ¼¼ °¡Áö ¿µ¿ª¿¡ ´ëÀÔÇÏ°í ´©°¡, ¹«¾ùÀ» ¾î¶»°Ô ¶ó´Â Ç׸ñÀ¸·Î ºÐ¼®ÇÑ °á°ú´Â ´ÙÀ½°ú °°´Ù. ù°, ´Ù¾çÇÑ ¿¬·ÉÃþÀÇ ÀÌ¿ëÀÚ À¯ÀÔÀ» À§ÇØ ÆÛÁñÀ帣¿Í RPGÀ帣¸¦ À¶ÇÕÇÑ »õ·Î¿î ÇüÅÂÀÇ À帣¸¦ °³¹ßÇÏ¿´À¸¸ç °æÀï¿ä¼Ò¸¦ ¹èÁ¦ÇÏ°í Çù·ÂÀ§ÁÖÀÇ ½Ì±Û °ÔÀÓÀ¸·Î °³¹ßÇÏ¿´´Ù. µÑ°, ÇÑÁ¤±â°£µ¿¾È À¯Ä¡µÇ´Â °« Æ佺Ƽ¹ú°ú À¯¸í ÄÜÅÙÃ÷¿ÍÀÇ Äݶ󺸷¹À̼ÇÀ» È°¿ëÇÑ Ä³¸¯ÅÍ »Ì±â ½Ã½ºÅÛÀ» µµÀÔÇØ ÀÌÀÍÀ» âÃâÇÏ¿´´Ù. ¼Â°, ÀÌ¿ëÀÚ¿ÍÀÇ Áö¼ÓÀûÀÎ ¿Â ¿ÀÇÁ¶óÀÎ ¼ÒÅëÀ» ÅëÇØ ¼ÒºñÀÚÀÇ ´ÏÁ ÆľÇÇÏ°í °ÔÀÓ¿¡ µµÀÔÇÏ¿´´Ù. º» ¿¬±¸¿¡¼­ µµÃâµÈ ÆÛÁñ ¾Ø µå·¡°ïÀÇ ¼¼ °¡Áö ¼º°ø¿äÀÎÀº ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷¿¡¼­ °ÔÀÓÄÜÅÙÃ÷ Á¦ÀÛ ¹æ¾ÈÀ» ¼ö¸³ÇÏ´Â µ¥ ±â¿©ÇÏ´Â ÇÑÆí, °ü·Ã ¿¬±¸¿Í ÀÌ·ÐÀû ÁöÆòÀ» È®´ëÇÑ´Ù´Â Á¡¿¡¼­ »ê¾÷ÀûÀ¸·Î ÇмúÀûÀ¸·Î Áß¿äÇÑ Àǹ̸¦ °¡Áø´Ù.

[±¹³»³í¹®]

´Ù¸Åü ½Ã´ë¸¦ ¸Â¾Æ °æÀïÀÌ ½ÉÈ­µÇ¸é¼­ °íÇ°Áú ¿µ»ó ÄÜÅÙÃ÷ÀÇ ÁÖ °ø±ÞÀÚÀÎ ¹æ¼Û»ê¾÷¿¡¼­ Àç¿øºÎÁ·ÀÌ ¸¸¼ºÈ­µÇ°í ÀÖ´Ù. ÁÖ·Î ¹æ¼Û±¤°í ¸ÅÃâÀÇ ±Þ°¨ ¶§¹®Àε¥, ¿Â¶óÀÎ, ¸ð¹ÙÀÏ µî ÀÎÅÍ³Ý ±â¹ÝÀÇ ´º¹Ìµð¾î·Î ±¤°í°¡ ´©¼öµÇ¸é¼­ ÃÊ·¡µÈ Çö»óÀÌ´Ù. ¿ì¸®³ª¶ó´Â ÇÑ·ùÀÇ ÁÖ¿ªÀ¸·Î ¿µ»óÄÜÅÙÃ÷ °­±¹À¸·Î ÀÚ¸®Àâ¾ÒÁö¸¸, Áö±ÝÀº Àç¿øºÎÁ·À¸·Î ÀÎÇØ Á¦ÀÛ¿ª·®¸¶Àú À¯ÁöÇϱ⠾î·Á¿î À§±â¿¡ óÇß´Ù. Áö±Ý±îÁö ¼ö½Å·á Àλó, Á¤ºÎÀÇ ÀçÁ¤ Áö¿ø, ±¤°í±ÔÁ¦ ¿ÏÈ­ µî ¹æ¼Û»ç¾÷ÀÚ¿¡ ´ëÇÑ Áö¿øÃ¥µéÀÌ »ê¹ßÀûÀ¸·Î ³íÀÇµÇ¾î ¿ÔÀ¸³ª, ³»½Ç ÀÖ°Ô ÃßÁøµÇÁö ¸øÇÏ°í ÀÖ´Ù. ±×·¯¹Ç·Î Áö¿øÀ» À§ÇØ »çȸÀû ÇÕÀÇ°¡ ÇÊ¿äÇϸç, Ÿ´ç¼º È®ÀÎ Â÷¿ø¿¡¼­ ¹æ¼ÛÀÇ ¿ªÇÒ°ú °¡Ä¡¿¡ ´ëÇÑ ¾ö¹ÐÇÑ Æò°¡°¡ ÇÊ¿äÇÏ´Ù. º» ³í¹®¿¡¼­´Â TV¹æ¼ÛÀÌ °®´Â »çȸÀû °¡Ä¡¸¦ ÈÄ»ýÀÇ Ã´µµ·Î ÃßÁ¤ÇÏ¿´´Ù. ±×·±µ¥ Çö´ëÀο¡°Ô Èñ¼ÒÀÚ¿øÀÌ µÇ¾î¹ö¸° ½Ã°£ÀÇ °¡Ä¡±îÁö ºÐ¼®¿¡ Æ÷ÇÔÇÏ¿´´Ù. ±×¸®°í ¹Ìµð¾î ȯ°æÀÌ º¯È­µÇ¸é¼­ À¯·ÂÇÑ »ç¾÷¸ðµ¨·Î ¶°¿À¸¥ ¹æ¼ÛÄÜÅÙÃ÷ VoD ¼­ºñ½ºÀÇ ÈÄ»ýµµ ÃßÁ¤ÇÏ¿©, ¹æ¼Û ÄÜÅÙÃ÷ÀÇ ÀáÀç°¡Ä¡¸¦ ÆľÇÇÏ¿´´Ù. ºÐ¼® °á°ú, TV¹æ¼ÛÀÌ ÀÏÀÎ´ç ¿¬°£ 534¸¸ 5õ ¿øÀÇ ÈÄ»ýÈ¿°ú¸¦ Á¦°øÇÏ´Â °¡¿îµ¥, ½ÃûÀÚ´Â 1.2%¸¸ Á÷Á¢ÀûÀ¸·Î ÁöºÒÇÏ°í ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ±¤°í¸ÅÃâ µî Á¦¹Ý ¼öÀͱîÁö ¸ðµÎ Æ÷ÇÔÇصµ ¹æ¼Û»ê¾÷Àº ±¹¹Î°æÁ¦ÀûÀ¸·Î ÅõÀÔ ´ëºñ 914%ÀÇ ÆíÀÍÀ» âÃâÇÏ°í ÀÖ¾ú´Ù. VoD´Â ¿ù 8¸¸ 7õ ¿øÀÇ ÆíÀÍÀ» Á¦°øÇϴµ¥, ÀÌ´Â ÀÌ¿ëÀÚ ÁöÃâ¾×ÀÇ 2.3¹è¿¡ ÇØ´çÇÑ´Ù. ±×·¯¹Ç·Î ¹æ¼ÛÀº ÅõÀÔ ´ëºñ È¿¿ëÀÌ Å« »ê¾÷À¸·Î, ÇâÈÄ¿¡µµ ¹ßÀü°ú Áö¿øÀÇ Çʿ伺À» È®ÀÎÇÒ ¼ö ÀÖ´Ù.

[±¹³» ÇÐÀ§³í¹®]

´ë±¸°æºÏÁö¿ªÀÇ ¸ð¹ÙÀÏ»ê¾÷ À°¼º Á¤Ã¥Àº ±¹¹Î¼Òµæ 3¸¸´Þ·¯ ´Þ¼º°ú ±¹°¡ ±â¼ú°æÀï·Â °­È­¸¦ À§ÇØ Áö¿ªÀÇ »ê¾÷ °íµµÈ­¿Í °æÁ¦¹ßÀüÀÇ ÇÙ½ÉÀûÀÎ ¿äÀÎÀ¸·Î ¼±Áø±¹¿¡¼­´Â ¸ð¹ÙÀÏÀ¶ÇÕ»ê¾÷ ±â¼ú ºÐ¾ß¸¦ Áß½ÉÀ¸·Î ¹ßÀüÀü·«À» ¼ö¸³¡¤½ÃÇàÇÏ°í ÀÖ´Ù. ¶ÇÇÑ, Á¤ºÎ¿¡¼­µµ Â÷¼¼´ë ¸ð¹ÙÀÏÀ¶ÇÕ»ê¾÷ À°¼º °èȹÀ» ¸¶·ÃÇÏ¿© ÃßÁøÇÏ°í ÀÖ´Ù. Áö¿ª¿¡¼­µµ ÀÏÀÚ¸® âÃâ°ú Áö¿ª»ê¾÷ À°¼ºÀ» À§ÇØ ¸¹Àº ³ë·ÂÀ» ±â¿ï¿´À¸³ª, Çõ½Å¿ª·® ºÎÁ·, ½Ã¡¤µµ°£ ÃßÁø¹æ¹ý »óÀÌ, Àü¹®¿¬±¸±â°ü ºÎÀç µîÀÇ ¹®Á¦Á¡À¸·Î ÀÎÇØ Áö¿øÁ¤Ã¥ÀÇ È¿À²¼ºÀÌ ¶³¾îÁö°í ÀÖ´Â ½ÇÁ¤ÀÌ´Ù. º» ³í¹®¿¡¼­´Â ¸ð¹ÙÀÏÀ¶ÇÕ»ê¾÷ÀÇ ÀÌ·ÐÀû °íÂû, ÃßÁø½ÇÅ ÆÄ¾Ç ¹× Áö¿ª¿¡¼­ÀÇ ÃßÁø»óÀÇ ¹®Á¦Á¡À» µµÃâÇÏ°í À̸¦ °³¼±Çϱâ À§ÇÑ ´ë°æ±Ç ¸ð¹ÙÀÏÀ¶ÇÕ»ê¾÷ Ŭ·¯½ºÅÍ ±¸ÃàÀ» À§ÇÑ ÁßÇÙ±â¾÷ À°¼º¹æ¾ÈÀ¸·Î Çõ½Å ³×Æ®¿öÅ© È°¼ºÈ­, ½ÃÇèÀÎÁõ ¿ª·®°­È­, ÁßÇÙ±â¾÷ ¼ºÀåÁö¿ø µîÀÇ °³¼± ¹æ¾ÈÀ» Á¦½ÃÇÏ¿´´Ù.

[±¹³» ÇÐÀ§³í¹®]

±¹¹®ÃÊ·Ï ÇöÀç ¸ð¹ÙÀÏÀ» ÀÌ¿ëÇÏ¿© ¸¶ÄÉÆÃÀÇ ¼ö´ÜÀ¸·Î½á È°¿ëÇÏ´Â ¹æ¹ýÀº ÀÌÁ¦ ¸ðµç ȸ»çµéÀÇ Çʼö¿ä¼Ò°¡ µÇ¾ú´Ù. µû¶ó¼­ º» ¿¬±¸´Â ¸ð¹ÙÀÏ ¸¶ÄÉÆðú ¿Â¶óÀÎ ¸¶ÄÉÆà ÅëÇÕÀÌ ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» ºÐ¼®ÇÏ¿´´Ù. ÀÀ´äÀÚÀÇ ÀϹÝÀûÀΠƯ¼ºÀ¸·Î ±â¾÷ÀÇ ±Ô¸ð, ¾÷Á¾, Çö¿ª, ¸ÅÃâ, ¸¶ÄÉÆúμ®ÀÇ À¯¹«, ¸ð¹ÙÀÏ¡¤ ¿Â¶óÀÎÀü´ãºÎ¼­ÀÇ À¯¹«¸¦ Á¶»çÇÏ¿´À¸¸ç, ÀÀ´äÀÚÀÇ 180°³ ȸ»çÀÇ ÀϹÝÀûÀΠƯ¼ºÀº ȸ»çÀÇ ±Ô¸ð ¼Ò±â¾÷ÀÌ 63.9% Áß±â¾÷ÀÌ 36.1%·Î ³ªÅ¸³µÀ¸¸ç, ¾÷Á¾ À¯Åë(»óÁ¡)ÀÌ 37.8%·Î, ¿¬Çõ 29.4%·Î, ¸ÅÃâ 10¾ï ¹Ì¸¸ÀÌ 30%·Î, ¸¶ÄÉÆÃÀü´ãºÎ¼­ À¯¹«¿¡¼­ ¡°ÀÖ´Ù¡± °¡ 76.7%·Î ¸ð¹ÙÀÏ¡¤¿Â¶óÀÎ Àü´ãºÎ¼­ À¯¹«¿¡¼­ ÀÖ´Ù°¡ 65.6%·Î °¡Àå ³ô°Ô Á¶»çµÇ¾ú´Ù. À̸¦ ¹ÙÅÁÀ¸·Î º» Á¶»ç¿¡¼­ ¼öÁýµÈ ÀÚ·áÀÇ Åë°è󸮴 µ¥ÀÌÅÍ ÄÚµù(data coding)°ú µ¥ÀÌÅÍ Å¬¸®´×(data cleaning) °úÁ¤À» °ÅÃÄ SPSS 20.0 for Windows Åë°è ÆÐÅ°Áö ÇÁ·Î±×·¥À» È°¿ëÇÏ¿© ´ÙÀ½°ú °°Àº ¹æ¹ýÀ¸·Î ºÐ¼®ÇÏ¿´´Ù. Ç¥º»ÀÇ ÀϹÝÀû Ư¼ºÀ» ÆľÇÇϱâ À§ÇÏ¿© ºóµµºÐ¼®À» ÇÏ¿´°í, ÃøÁ¤µµ±¸ÀÇ ¼¼ºÎÇ׸ñµéÀ» ¿µ¿ªº°·Î ºÐ·ùÇϱâ À§ÇÏ¿© ¿äÀκм®À» ½Ç½ÃÇÏ¿´À¸¸ç, ÃøÁ¤µµ±¸ÀÇ ½Å·Úµµ¸¦ ÆľÇÇϱâ À§ÇÏ¿© Cronbach's ¥á °è¼ö¸¦ »êÃâÇÏ¿©, °¡¼³ °ËÁõÀ» À§ÇÏ¿© T-°ËÁõ°ú ¼±Çüȸ±ÍºÐ¼®À» »ç¿ëÇÏ¿´´Ù. ¿¬±¸ÀÇ ºÐ¼®°á°ú´Â ´ÙÀ½°ú °°´Ù. °¡¼³1. ¸ð¹ÙÀÏ ¸¶ÄÉÆÃÀº ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ À¯ÀÇÀûÀÎ Á¤(+)ÀÇ ¿µÇâÀ» ¹ÌÄ¥ °ÍÀÌ´Ù. ¶ó´Â °¡¼³¿¡¼­ ¸ð¹ÙÀϸ¶ÄÉÆÃÀº ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. °¡¼³2. ¿Â¶óÀÎ ¸¶ÄÉÆÃÀº ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ À¯ÀÇÀûÀÎ Á¤ÀÇ ¿µÇâÀ» ¹ÌÄ¥ °ÍÀÌ´Ù. ¶ó´Â °¡¼³¿¡¼­ ¿Â¶óÀθ¶ÄÉÆÃÀº ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. °¡¼³3 ÅëÇÕ¸¶ÄÉÆÃÀº ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. °¡¼³4,5. ¸ð¹ÙÀÏ¡¤¿Â¶óÀÎ ¸¶ÄÉÆÃÀº ¸¶ÄÉÆÃÅëÇÕ¿¡ µû¶ó ±â¾÷ÀÇ ÀÌÀÍâÃâÀº ´Ù¸¦ °ÍÀÌ´Ù. ¶ó´Â °¡¼³¿¡¼­ ¸ð¹ÙÀÏ°ú ¿Â¶óÀÎ ¸¶ÄÉÆÃÀº ÅëÇÕ¸¶ÄÉÆÃÀ» ÇÔÀ¸·Î½á ±â¾÷ÀÇ ÀÌÀÍâÃâÀº ³ô¾ÆÁö´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. À̸¦ Á¾ÇÕÇϸé ÃÖ±Ù¿¡ ¸ð¹ÙÀÏ°ú ¿Â¶óÀθ¶ÄÉÆÃÀÌ ±â¾÷ÀÇ ÀÌÀÍÀ» âÃâÇϴµ¥ Áß¿äÇÑ ¸¶ÄÉÆüö´ÜÀ¸·Î¼­ ¿ªÇÒÀ» ÇÏ°í ÀÖÀ¸¸ç ÀÌ·¯ÇÑ ¸ð¹ÙÀÏ°ú ¿Â¶óÀÎ ¸¶ÄÉÆÃÀÇ ÅëÇÕÀÌ ±â¾÷ÀÇ ÀÌÀÍâÃâÀ» ³ôÀÌ´Â ÀÛ¿ëÀ» ÇÏ°í ÀÖ´Ù. ¶ÇÇÑ È¸»çÀÇ ¾÷Á¾°ú ¿¬Çõ, ¸ÅÃâ, ¸ð¹ÙÀÏ¡¤¿Â¶óÀÎ ¸¶ÄÉÆà ºÎ¼­°¡ ±â¾÷ÀÇ ÀÌÀÍâÃâ¿¡ ¿µÇâÀ» ÁÖ´Â °ÍÀ» ¾Ë ¼ö ÀÖ´Ù.

[±¹³» ÇÐÀ§³í¹®]

¿ì¸®³ª¶óÀÇ ¸ð¹ÙÀÏ °ÔÀÓ »ê¾÷Àº ±¹³» °ÔÀÓ½ÃÀåÀÇ Æ÷È­»óÅ·ΠÀÎÇØ ¾î·Á¿òÀ» °ÞÀ¸¸é¼­ ±Û·Î¹ú ½ÃÀå¿¡¼­ÀÇ ¼±ÀüÀÌ °ÔÀÓȸ»ç ¼ºÀåÀÇ ÇٽɿäÀÎÀÌ µÇ´Â Ãß¼¼ÀÌ´Ù. 2015³âÀ» ±âÁØÀ¸·Î ASEAN °ÔÀÓ½ÃÀå ¸ÅÃâ¾×Àº 10¾ï ´Þ·¯ÀÌ»óÀ¸·Î ±Þ°ÝÇÑ ¼ºÀå¼Óµµ¸¦ º¸ÀÌ¸ç ¼¼°èÀûÀ¸·Î ³ôÀº °ü½ÉÀ» °®°í ÀÖ´Ù. ÀÌ Áß¿¡¼­µµ º£Æ®³² ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀå ¸ÅÃâ¾×Àº 8300¸¸ ´Þ·¯·Î ÃßÁ¤µÇ¸ç, µ¿³²¾Æ 10°³±¹ °¡¿îµ¥ °¡Àå Å« ±Ô¸ð¸¦ °®°í ÀÖ´Ù. ¹Ì±¹ÀÇ ½ÃÀåÁ¶»ç±â¾÷ IDC¿¡ µû¸£¸é º£Æ®³²Àº Æò±Õ ³ªÀÌ°¡ 28.2¼¼¶ó´Â ÀþÀº Àα¸¿Í »ó´ëÀûÀ¸·Î Àú·ÅÇÑ 3G ¼­ºñ½º ÀÌ¿ë·á¸¦ ¹ßÆÇÀ¸·Î, ASEAN¿¡¼­ °¡Àå ºü¸£°Ô ¼ºÀåÇÏ´Â ½º¸¶Æ®Æù ½ÃÀåÀÌ´Ù. ½º¸¶Æ®Æù ±â±â¸¦ ÅëÇØ °¡Àå º¸ÆíÀûÀ¸·Î ÇÏ´Â È°µ¿ Áß Çϳª°¡ ¸ð¹ÙÀÏ °ÔÀÓÀÓÀ» °¨¾ÈÇÒ ¶§ ½º¸¶Æ®Æù ¼ö¿ä Áõ°¡´Â º£Æ®³² ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀÇ ¼ºÀåÀ» µÞ¹ÞħÇÒ °ÍÀ¸·Î Àü¸ÁÇÒ ¼ö ÀÖ´Ù. ÇöÀç±îÁö ´Ù¼öÀÇ ±¹³» ¸ð¹ÙÀÏ °ÔÀÓ»çµéÀÌ ÇöÁöÈ­ Àü·«À» Áß½ÉÀ¸·Î º£Æ®³²¿¡ ÁøÃâÇÏ°í ÀÖÁö¸¸, º£Æ®³² ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀº ¾ÆÁ÷ ÁøÀÔÀ庮ÀÌ Á¸ÀçÇÑ´Ù.
 µû¶ó¼­ º» ¿¬±¸¿¡¼­´Â ¹®Çåµé°ú Åë°èÀڷḦ Åä´ë·Î º£Æ®³² ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀåÀ» ºÐ¼®ÇÏ¿© ¹®Á¦Á¡À» ã¾Æ³»°í, ÀÌ·¯ÇÑ ¹®Á¦Á¡À» º¸¿ÏÇÏ¿© ¿ì¸®³ª¶ó ¸ð¹ÙÀÏ °ÔÀÓ»çÀÇ º£Æ®³² ½ÃÀå ÇöÁöÈ­ ¹æ¾È¿¡ ±â¿©ÇÏ°íÀÚ ÇÑ´Ù.

[±¹³» ÇÐÀ§³í¹®]

º» ¿¬±¸¿¡¼­´Â ¸ð¹ÙÀÏ °ÔÀÓ ½ÃÀå¿¡¼­ÀÇ °æÀïÀÌ ½ÉÈ­µÇ°í ÀÖ´Â ½ÃÁ¡¿¡¼­ °ÔÀÓÀÇ ¼º°ø¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿¬±¸ÀÇ Á߿伺À» ÀνÄÇÏ¿© ÆÛºí¸®½Ì°ú Ç÷§ÆûÀÇ Àû¿ëÀ̶ó´Â ¿ä¼Ò°¡ °ÔÀÓÀÇ ¼º°ø¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» »ìÆ캸¾Ò´Ù. À̸¦ À§ÇØ ÀÏÁ¤ ±â°£µ¿¾È ¸ÅÃâ »óÀ§¸¦ º¸¿´´ø 75°³ÀÇ °ÔÀÓÀÇ ½ÇÁ¦ ¸ÅÃâ¾× ÀڷḦ ¹ÙÅÁÀ¸·Î ÆÛºí¸®½Ì°ú Ç÷§ÆûÀÇ Àû¿ëÀ̶ó´Â ¿äÀÎÀÌ °ÔÀÓÀÇ ¼º°ø¿¡ ¾î¶² ¿µÇâÀ» ¹ÌÄ¡´ÂÁö¸¦ °ÔÀÓ Ãâ½Ã ÈÄ 1 ÁÖÀÏ, ÇÑ ´Þ, ¼¼ ´Þ, ¿©¼¸ ´ÞÀÇ 4 ½Ã±âº°·Î ´çÀÏ ¸ÅÃâ ÀÚ·á¿Í ±× ½Ã±â±îÁöÀÇ ´©Àû ¸ÅÃâ ÀڷḦ ¹ÙÅÁÀ¸·Î ºÐ¼®ÇÏ¿´´Ù. Mann-Whitney °ËÁ¤¹æ½ÄÀ» ÀÌ¿ëÇÑ ÀÚ·á ºÐ¼® °á°ú ÆÛºí¸®½ÌÀÌ Àû¿ëµÈ °æ¿ì¿¡´Â ÆÛºí¸®½ÌÀÌ Àû¿ëµÇÁö ¾ÊÀº °ÔÀÓ¿¡ ºñÇØ ¸ð¹ÙÀÏ °ÔÀÓ Ãâ½Ã ÀÌÈÄ 1´Þ ½ÃÁ¡¿¡¼­´Â ´çÀÏ ¸ÅÃâ¾×ÀÌ, ±×¸®°í °ÔÀÓ Ãâ½Ã ÀÌÈÄ 3´Þ ½ÃÁ¡¿¡¼­´Â ´©Àû ¸ÅÃâ¾×ÀÌ À¯ÀǹÌÇÏ°Ô ´õ ³ô°Ô ³ªÅ¸³­´Ù´Â °ÍÀÌ °üÂûµÇ¾úÁö¸¸ °ÔÀÓ Ãâ½Ã ÈÄ 6°³¿ùÀÌ µÈ ½ÃÁ¡¿¡¼­´Â È¿°ú°¡ ³ªÅ¸³ªÁö ¾ÊÀº °ÍÀ¸·Î º¸¾Æ ÆÛºí¸®½ÌÀÇ È¿°ú°¡ °ÔÀÓ Ãâ½Ã ÈÄ ÀÏÁ¤ ±â°£ µ¿¾È¸¸ Áö¼ÓµÈ´Ù´Â °ÍÀ» ¾Ë ¼ö ÀÖ¾ú´Ù. ¶ÇÇÑ ÆÛºí¸®½ÌÀÇ È¿°ú´Â Ç÷§ÆûÀ» Àû¿ëÇÏÁö ¾ÊÀº °æ¿ì¿¡ ´õ¿í ¶Ñ·ÇÇÏ°Ô ³ªÅ¸³­´Ù´Â °á°ú°¡ ³ª¿Ô´Ù. Ç÷§ÆûÀ» Àû¿ëÇÑ °æ¿ì¿¡µµ Ç÷§ÆûÀ» Àû¿ëÇÏÁö ¾ÊÀº °æ¿ì¿¡ ºñÇØ Ãâ½Ã ÈÄ ÇÑ ´Þ°ú ¼¼ ´ÞÀÌ µÈ ½ÃÁ¡ÀÇ ´çÀÏ ¸ÅÃâ¾×¿¡¼­, ¶Ç´Â ´©Àû ¸ÅÃâ¾×¿¡¼­ À¯ÀǹÌÇÑ °á°ú¸¦ º¸¿´´Ù. Ç÷§ÆûÀ» Àû¿ëÇÑ °æ¿ìÀÇ ¿µÇâ·ÂÀº ÆÛºí¸®½ÌÀ» Àû¿ëÇÑ ¿µÇâ·Â¿¡ ºñÇØ ´õ °­ÇÏ´Ù´Â ÃßÃøÀ» ÇÒ ¼ö ÀÖ¾ú´Ù.

[ÇØ¿Ü³í¹®]

The mobile game market has the highest sales and share in the game market. Among them, mobile MMORPG games have the highest sales and the highest popularity. Game companies are making money by selling paid items. Therefore, this study examined the psychological mechanisms affecting the purchase intention of paid items by dividing the types of users in mobile MMORPG games. Specifically, it was checked whether there was a difference between the types of users(individual vs. Group team) in their intention to purchase a paid item, and the sequential mediating effect of flow and impulse was verified. In addition, it was verified whether this effect is modulated by the perceived stress level of the individual.As a result of Experiment 1, there was no statistically significant difference in the intention to purchase a paid item between a user who played a game alone and a user who randomly joined a team. However, there was a sequential mediating effect of commitment and impulse. Users who played the game as a team had higher immersion and impulse than those who did not, and thus their intention to purchase paid items increased. In addition, it was verified that the sequential mediating effect of flow and impulse on the effect of user type on purchase intention of paid items is moderated by perceived stress level. Specifically, it was confirmed that the lower the perceived stress, the higher the flow and the higher the impulse, the higher the intention to purchase a paid item. In Experiment 2, in order to diversify the types of teams, additional teams joined through real acquaintances or communities were recruited and analyzed. As a result, the effect of user type on purchase intention of paid items was not statistically significant. The sequential mediating effect of flow and impulse was verified. It was statistically significant. However, there was no moderated sequential mediating effect in individual and community teams.

[±¹³» ȸÀÇÀÚ·á]

±¹³» ¸ð¹ÙÀÏ MMORPG ½ÃÀå¿¡¼­ ±¸±ÛÇ÷¹ÀÌ ½ºÅä¾î, ¾Û ½ºÅä¾îÀÇ ¸ÅÃâ ¼øÀ§¸¦ º¸¸é ¼øÀ§ ¾È¿¡ ÀÖ´Â °ÔÀÓ Áß¿¡ °¡Ã­ ½Ã½ºÅÛÀÌ ¾ø´Â °ÔÀÓÀ» ã±â°¡ Èûµé Á¤µµ·Î ¸ð¹ÙÀÏ°ÔÀÓ¿¡¼­ °¡Ã­ ½Ã½ºÅÛÀº °ÔÀÓÀÇ Àüü ¸ÅÃâ¿¡¼­ ¸¹Àº ºñÁßÀ» Â÷ÁöÇÑ´Ù. °ú°Å °¡Ã­ ½Ã½ºÅÛÀ¸·Î ÀÎÇÏ¿© »çÇ༺°ú °ú±Ý À¯µµ°¡ ³Ê¹« ½ÉÇØÁ® 2015³â È®·üÇü ¾ÆÀÌÅÛ ±ÔÁ¦ ¹ý¾ÈÀÌ ¹ßÀǵǾî ÇöÀç±îÁö °ÔÀÓȸ»çµéÀº È®·üÀ» °ø°³ÇØ¿Ô´Ù. ÇÏÁö¸¸ °ø°³µÈ È®·ü¿¡´Â À¯ÀúµéÀÌ ¸ð¸£´Â Å« ¿À·ù°¡ Á¸ÀçÇÑ´Ù. º» ³í¹®¿¡¼­ ±× ¿À·ù¸¦ ¾Ë¾Æº¸°í ¸ð¹ÙÀÏ °ÔÀÓ °¡Ã­ ½Ã½ºÅÛÀÇ °ÇÀü¼ºÀ» È®º¸Çϱâ À§ÇÑ ¹æ¾ÈÀ» Á¦½ÃÇÏ°íÀÚ ÇÑ´Ù.

[±¹³» ÇÐÀ§³í¹®]

ÇÁ·£Â÷ÀÌÁî »ç¾÷Àº Á¡Â÷ È°¼ºÈ­ µÇ°í ÀÖ°í ±× ¸¸Å­ °æÀïÀÌ ½ÉÈ­ µÇ°í ÀÖ´Ù. °¢ ÇÁ·£Â÷ÀÌÁî°¡ °æÀï¿ìÀ§¸¦ Â÷ÁöÇϱâ À§ÇØ °¢°íÀÇ ³ë·ÂÀ» ±â¿ïÀÌ°í ÀÖ´Â °¡¿îµ¥, ´ëÇü ÇÁ·£Â÷ÀÌÁîµéÀ» Áß½ÉÀ¸·Î ½º¸¶Æ®ÆùÀ» È°¿ëÇÑ º¸»óÇÁ·Î±×·¥À» ¸¶ÄÉÆÿ¡ Àû±ØÀûÀ¸·Î µµÀÔÇÏ¿© È°¿ëÇÏ°í ÀÖ´Ù. ±× Áß¿¡¼­´Â Ä¿ÇÇ ½ÃÀåÀ» È®º¸ÇÏ·Á´Â Ä¿ÇÇÀü¹®Á¡µéÀÇ °æÀïÀº 2000³â´ë ÃʹݺÎÅÍ ¸Å¿ì Ä¡¿­ÇØ ¿Ô´Ù. ½ºÅ¸¹÷½º¿Í Ä¿ÇǺó, ÇÒ¸®½º µîÀÌ 2000³â´ë ÈÄ¹Ý 3ÆÄÀüÀ¸·Î °æÀïÇß°í, ÀÌÈÄ Ä«Æ亣³×¸¦ ÇʵηΠ±¹»ê ÅäÁ¾ ºê·£µå°¡ ½ÃÀå¿¡ ´Ù¼ö µîÀåÇØ Ä¡¿­ÇÑ °¢ÃàÀüÀ» ¹úÀÌ°í ÀÖ´Ù. Ä¿ÇÇÇÁ·£Â÷ÀÌÁîÀÇ ½ÃÀåÀÌ ¼º¼÷±â·Î Á¢¾îµé¸é¼­ °¢ ÇÁ·£Â÷ÀÌÁî´Â ´Ù¾çÇÑ ¸¶ÄÉÆà ±â¹ýÀ» È°¿ëÇØ Â÷º°È­¸¦ ²ÒÇÏ°í ÀÖ´Ù(¸ÅÀÏ°æÁ¦, 2011). ÀÌ·¯ÇÑ »óȲ¿¡¼­ º» ³í¹®Àº ½º¸¶Æ®Æù ¾îÇø®ÄÉÀ̼ÇÀ» È°¿ëÇÑ º¸»óÇÁ·Î±×·¥ÀÌ ½ÇÁúÀûÀ¸·Î Ä¿ÇÇÇÁ·£Â÷ÀÌÁî °¡¸ÍÁ¡ ¿î¿µ¿¡ µû¸¥ ¸ÅÃâ¿¡ ¾î¶² °á°ú¸¦ °¡Á®¿À´ÂÁö ±Ô¸íÇϴµ¥ ¸ñÀûÀÌ ÀÖ´Ù. ÀÌ¿¡ µû¶ó ÃÖ±Ù ±Þ¼ºÀå ÇÏ°í ÀÖ´Â Ä¿ÇÇ ÇÁ·£Â÷ÀÌÁî Áß¿¡ ¸ð¹ÙÀÏÀ» ÅëÇÑ º¸»óÇÁ·Î±×·¥À» µµÀÔÇÏ¿© È°¹ßÇÏ°Ô ÀÌ¿ëÇÏ°í ÀÖ´Â Ä¿ÇÇÇÁ·£Â÷ÀÌÁî ¡®Grazie(±×¶óÂî¿¡)¡¯¸¦ Áß½ÉÀ¸·Î ½ÇÁõ¿¬±¸¸¦ ÁøÇàÇÏ¿´´Ù. ½ÇÁõ ¿¬±¸¿¡ ¾Õ¼­ ¼±Ç࿬±¸·Î ÇÁ·£Â÷ÀÌÁî¿Í ¸ð¹ÙÀÏÄ¿¸Ó½º, º¸»óÇÁ·Î±×·¥¿¡ ´ëÇÑ ÀÌ·ÐÀûÀÎ ¹è°æÀ» ¸ÕÀú »ìÆ캸¾Ò´Ù. À̸¦ ÅëÇØ º¸»óÇÁ·Î±×·¥ÀÇ ÀÏȯÀÎ Æ÷ÀÎÆ® Á¦µµ¿Í À繫Àû À¯´ëÀÇ °ü°è¸¦ ¹àÈ÷°í, ¸ð¹ÙÀÏÀ» È°¿ëÇÑ Æ÷ÀÎÆ® Á¦µµ°¡ ±â¾÷°ú °í°´¿¡°Ô ¾î¶°ÇÑ ¿µÇâÀ» ¹ÌÄ¡´ÂÁö È®ÀÎÇÏ¿´´Ù. ½ÇÁõºÐ¼®¿¡¼­ GrazieÀÇ ¸ð¹ÙÀÏ Æ÷ÀÎÆ®¸¦ È°¿ëÇÏ´Â °í°´ µ¥ÀÌÅÍ¿Í Grazie ¸ÅÀåÀÇ POS Á¤º¸ µ¥ÀÌÅ͸¦ ºÐ¼®ÇÏ¿© Àû¸³µÈ ¸ð¹ÙÀÏ Æ÷ÀÎÆ®ÀÇ °¡¸ÍÁ¡°£ °øÀ¯¿Í ¿µ¾÷¼º°ú¿¡ ´ëÇÑ ±â¿©µµ¸¦ ºÐ¼® ÇÏ¿´´Ù. À̸¦ ÅëÇØ ¸ð¹ÙÀÏÀ» È°¿ëÇÑ Æ÷ÀÎÆ® Á¦µµ´Â ¸ÅÃâ Áõ´ë¿¡ ±àÁ¤ÀûÀÎ È¿°ú¸¦ °¡Á®¿À¸ç, °¡¸ÍÁ¡°£ Æ÷ÀÎÆ® °øÀ¯°¡ ÇØ´ç Á¡Æ÷ ¹× Ÿ Á¡Æ÷ÀÇ ¸ÅÃâ¿¡ ±àÁ¤ÀûÀÎ ¿µÇâÀ» ¹ÌÄ£´Ù´Â °á·ÐÀ» µµÃâÇÏ¿´´Ù.

[ÇØ¿Ü³í¹®]

Today, as the use of smart phones has become commonplace, consumers have increased their purchases through mobile devices, making them one of the major retailers. Sales in the mobile shopping market have since grown from 1.8 trillion won in 2012 to 42.5 trillion won in 2017 and have continued to grow until now in 2019 to become a major distribution. Such changes are thought to be noteworthy, with clothing/fashion-related products accounting for the largest portion of products sold through mobile shopping, among them, some luxury fashion brands, which had previously been reluctant to go online in consideration of their declining image, are thought to be worth noting changes such as increasing sales through mobile devices or increasing the portion of online-only products. First of all, Unlike ordinary fashion mobile shopping malls, this study looked at the characteristics of luxury mobile shopping malls, what are consumers¡¯perception of luxury fashion products, and how these attributes affect trust. This study would like to find out why consumers who purchase expensive luxury products continue to purchase luxury products through mobile, despite the fact that they are not able to see them directly and put on products. Therefore, this study was conducted based on the characteristics of the luxury mobile shopping mall and the perceived shopping value of luxury fashion products as an independent variable, the trust of the mobile shopping mall as a medium, and the intention of continuous use as a dependent variable. This is to analyze the impact of mobile shopping mall attributes and the shopping value of luxury fashion products on consumers¡¯ intentions to continue to use luxury fashion products through mobile shopping. And it is intended to provide an overall understanding of the process in which each characteristic has an intention of continuing use, through whether trust acts as the mediation between these characteristics and its intended use. This Study has shown that providing various product composition can be an important shopping motivation, and only social-oriented values among the shopping value attributes of luxury fashion products have a positive impact on trust, and self-oriented values are not significant. In addition, as a result of confirming the mediating effect of trust in the impact of luxury mobile shopping mall attributes on sustainable use, it was found that luxury mobile shopping mall properties have a significant impact on trust. Moreover, as a result of confirming the mediating effect of trust in the impact of the perceived shopping value of luxury fashion products on sustainable use, it was found that the perceived shopping value of luxury fashion products has a significant impact on trust. The results of this study will provide relevant theoretical implications and provide companies with practical implications for today¡¯s digital age.

[±¹³» ÇÐÀ§³í¹®]

Çì¾îÁ¦Ç° ±¸¸Å ½Ã ÆíÀÇÁö°¢ À¯Çü¿¡ µû¸¥ ±¸¸ÅÇൿ°ú ¸¸Á·µµ¸¦ ¾Ë¾Æº¸°í »ì·ÕÀÇ ¸ÅÃâÇâ»ó°ú ¸¶ÄÉÆà ½ÇÇàÀ» À§ÇØ ±¸Ã¼ÀûÀÎ Àü·«À» Á¦½ÃÇϴµ¥ ¸ñÀûÀÌ ÀÖ´Ù.
 ½ÇÁõÁ¶»ç´Â ¼­¿ï½Ã¿¡ °ÅÁÖÇÏ¸ç ¸ð¹ÙÀÏ·Î Çì¾î Á¦Ç°À» ±¸¸ÅÇÑ ¼ÒºñÀÚ¸¦ ´ë»óÀ¸·Î ÃÖÁ¾ 527ºÎ¸¦ SPSS 21.0À» »ç¿ëÇØ ºóµµºÐ¼®, ½Å·ÚµµºÐ¼®, ±ºÁýºÐ¼®, ºÐ»êºÐ¼®, ´ÙÁßȸ±ÍºÐ¼®À» ½Ç½ÃÇÏ¿´´Ù.
 ¿¬±¸°á°ú¸¦ ¿ä¾àÇÏ¸é ´ëÇб³ ÀçÇÐ/Á¹¾÷ ÇзÂÀ» °¡Áø ¹ÌÈ¥ÀÇ 20¼¼ À̻󿡼­ 30¼¼ ¹Ì¸¸ ´ëÇлý ¹× ´ëÇпø»ý ¿©¼ºÀ¸·Î ¿ù Æò±Õ 100¸¸¿ø ¹Ì¸¸ÀÇ ¼ÒµæÀÌ ¸¹Àº °ÍÀ¸·Î Á¶»çµÇ¾ú´Ù. 
 ÆíÀÇÁö°¢, ±¸¸ÅÇൿ, ¸¸Á·µµÀÇ Â÷¿øÀ» ¾Ë¾Æº» °á°ú, ÆíÀÇÁö°¢Àº 6°¡Áö ¿äÀÎ, ±¸¸ÅÇൿÀº 5°¡Áö ¿äÀÎ, ¸¸Á·µµ´Â 3°¡Áö ¿äÀÎÀ¸·Î ºÐ·ùµÇ¾ú´Ù.
 ÆíÀÇÁö°¢ÀÇ À¯Çü¿¡ µû¶ó Áý´ÜÀ» ±¸ºÐÇÑ °á°ú, Ã浿±¸¸ÅÇü, °æÁ¦Çü, Á¢±Ù¿ëÀÌÇü, ¸¸Á·Çü, ºñÃßõÇü, ½Å·ÚÇüÀÇ ¿©¼¸ Áý´ÜÀ¸·Î ±¸ºÐµÇ¾ú´Ù. 
 ÆíÀÇÁö°¢ À¯Çü¿¡ µû¸¥ ±¸¸ÅÇൿ°ú ¸¸Á·µµÀÇ Â÷À̸¦ ¾Ë¾Æº» °á°ú, Åë°èÀûÀ¸·Î À¯ÀÇÇÑ Â÷À̸¦ º¸¿´´Ù.
 ÆíÀÇÁö°¢ÀÌ ±¸¸ÅÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâÀº ÆíÀÇÁö°¢¿¡¼­ ±¸¸ÅÇൿÀÇ Åë°èÀûÀ¸·Î À¯ÀÇÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù.
 ÆíÀÇÁö°¢ÀÌ ¸¸Á·µµ¿¡ ¹ÌÄ¡´Â ¿µÇâÀº ÆíÀÇÁö°¢¿¡¼­ ¸¸Á·µµÀÇ Åë°èÀûÀ¸·Î À¯ÀÇÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù.
 ÀÌ·¯ÇÑ °á°ú·Î ÆíÀÇÁö°¢ À¯Çü¿¡ µû¸¥ ±¸¸ÅÇൿ°ú ¸¸Á·µµÀÇ Â÷À̸¦ °ËÁõÇÒ ¼ö ÀÖ¾úÀ¸¸ç, °¢ Áý´Üº° ½Ã»çÁ¡¿¡¼­ Ã浿±¸¸ÅÇüÀº ¸ð¹ÙÀÏ ¼îÇÎÀ» Áñ±âÁö¸¸ Àú·ÅÇÏ´Ù°í »ý°¢ÇÏÁö ¾ÊÀ¸¹Ç·Î »ì·Õ¿¡¼­ÀÇ °¡°Ý°ú ¸ð¹ÙÀÏÀÇ °¡°ÝÀ» ºñ±³ÇؾßÇÑ´Ù. 
 °æÁ¦ÇüÀº ¸ð¹ÙÀÏ ¼îÇÎÀÇ Á¤º¸³ª ¼­ºñ½º´Â ½Å·ÚÇÏÁö ¾Ê¾Æ Á¦Ç° »ó¼¼ Á¤º¸¿¡ Èıâ¿Í ÆòÁ¡À» ÅëÇØ ½Å·Úµµ¸¦ ³ôÀÌ°í ±³È¯, ¹ÝÇ° µî¿¡ ´ëÇØ Á¤È®ÇÏ°Ô ¸í½ÃÇؾßÇÑ´Ù. 
 Á¢±Ù¿ëÀÌÇüÀº Á¢±ÙÇϱ⠽¬¿ö ¸ð¹ÙÀÏ ¼îÇÎÀ» ÇÏÁö¸¸ Áñ°ÜÇÏÁö ¾Ê´Â ¼ÒºñÀÚ·Î À̺¥Æ®³ª ÄíÆùÇÒÀÎÀ» ÅëÇØ ¼ÒºñÀÚÀÇ °ü½ÉÀ» À¯µµÇØ¾ß ÇÑ´Ù. 
 ¸¸Á·ÇüÀº ¸ð¹ÙÀÏ ¼îÇο¡ ´ëÇÑ ½Å·Ú°¡ ³ô°í °æÇèÀÌ Ç³ºÎÇÑ ¼ÒºñÀÚ·Î ½Å»óÇ°À̳ª ÇÒÀÎÀÇ Á¤º¸¸¦ ºü¸£°Ô Á¦°øÇÑ´Ù. 
 ºñÃßõÇüÀº ¸ð¹ÙÀÏ ¼îÇο¡ ´ëÇØ ºÎÁ¤ÀûÀÎ ½Ã¼±À» °¡Áö°í ÀÖ´Â ¼ÒºñÀÚ·Î ¸ð¹ÙÀÏ ¼îÇÎ ½Ã »ì·Õ¿¡¼­ »ç¿ëÇÒ ¼ö ÀÖ´Â ÄíÆùÀ» Á¦°øÇÑ´Ù. 
 ½Å·ÚÇüÀº ¸ð¹ÙÀÏ ¼îÇο¡ ½Å·Ú¸¦ °®°í ÀÖÁö¸¸ ¸ð¹ÙÀÏ ÄíÆùÀ» Àß È°¿ëÇÏÁö ¸øÇÏ´Â ¼ÒºñÀÚÀ̹ǷΠ¸ð¹ÙÀÏ ¼îÇο¡¼­ ±¸¸Åºóµµ°¡ ³ôÀº »óÇ°À» Å©°Ô º¸¿©ÁÖ°í ÄíÆùÀ» È°¿ëÇÒ ¼ö ÀÖµµ·Ï °°ÀÌ Ç¥½ÃÇÑ´Ù. ÀÌ·± ¹æ¹ýÀ» ÅëÇØ »ì·ÕÀÇ ¸ÅÃâÀ» ³ôÀÌ°í ¸¶ÄÉÆÃÀ» È°¼ºÈ­ ÇÒ ¼ö ÀÖ±æ ±â´ëÇÑ´Ù. 
 º» ¿¬±¸ÀÇ °³¼±Á¡ ¹× Á¦¾ðÀº ¼­¿ï½Ã¿¡ °ÅÁÖÇÏ°í ÀÖ°í ¸ð¹ÙÀÏ·Î Çì¾îÁ¦Ç°À» ±¸¸ÅÇÑ ¼ÒºñÀÚ¸¦ ´ë»óÀ¸·Î ¿¬±¸ÇÑ °ÍÀ¸·Î ÀϹÝÈ­Çϱ⿡´Â ´Ù¼Ò ÇÑ°è°¡ ÀÖ´Ù. ÈÄ¼Ó ¿¬±¸¿¡¼­´Â ¿¬±¸ÀÇ °´°ü¼ºÀ» À§ÇØ Ç¥º»À» ÇдëÇØ¾ß ÇÑ´Ù. ±×¸®°í ÁÖ·Î ¸ð¹ÙÀÏ ¼îÇÎÀÇ ¿¬±¸°¡ ÀÌ·ç¾îÁ³´Âµ¥ ÈÄ¼Ó ¿¬±¸¿¡¼­´Â »ì·Õ°ú ¸ð¹ÙÀÏ ¼îÇÎÀ» ¿¬°èÇÏ¿© »ì·ÕÀÇ ´õ ¸¹Àº ¸ÅÃâ Çâ»óÀÌ ÀÌ·ç¾îÁú ¼ö ÀÖ°í º¸´Ù ±íÀº ¸¶ÄÉÆà ¹æ¾ÈÀ¸·Î È°¼ºÈ­ ÇÒ ¼ö ÀÖ´Â ºÐ¼®°ú °³¼±Á¡ÀÌ Á¦½ÃµÇ´Â ¿¬±¸°¡ ÀÌ·ç¾îÁ³À¸¸é ÇÑ´Ù.

[±¹³» ȸÀÇÀÚ·á]

»çȸ°¡ ¹ßÀüÇÔ¿¡ µû¶ó »ç¶÷µéÀÇ ÀÇ·ù ¼Òºñ ÆÐÅÏ ¸ÅÀå ¸ÅÃ⺸´Ù ¸ð¹ÙÀÏ ¼îÇθô ¸ÅÃâÀÌ ´Ã°í ÀÖ´Ù. ½º¸¶Æ® ¹ðÅ·, ¼îÇθô ¾ÖÇø®ÄÉÀÌ¼Ç µî ¸ð¹ÙÀÏ ¼­ºñ½º°¡ ÀÏ»ó»ýÈ°·Î ½º¸çµé¸é¼­ ¸ð¹ÙÀÏ·Î ÀÇ·ù¸¦ ±¸¸ÅÇÏ´Â °ÍÀº ½¬¿öÁ³´Ù. ÇÏÁö¸¸, ¿Â¶óÀÎÀ̶ó´Â Ư¼º»ó ¿ÊÀ» Åùè·Î ¹Þ°í, ÀÔ¾î¾ß ¿ÊÀÌ ¾î¿ï¸®´Â Áö ¾Æ´Ñ Áö¸¦ ÆÇ´ÜÇÒ ¼ö ÀÖ´Ù´Â °íÁúÀûÀÎ ¹®Á¦Á¡ÀÌ ÀÖ´Ù. ÀÌ·¯ÇÑ ¹®Á¦Á¡Àº ¹ÝÇ° ¶Ç´Â ±³È¯À¸·Î ÀÌ·ç¾îÁö°í ÀÌ´Â ¼îÇθô°ú ¼ÒºñÀÚ ¸ðµÎ¿¡°Ô ±²ÀåÈ÷ ³¶ºñµÇ´Â ºñ¿ëÀÌ´Ù. º» ³í¹®¿¡¼­´Â »ç¶÷ÀÇ »çÁø¿¡ ¿ÊÀ» ÀÔÈù »çÁøÀ» Á¦°øÇÔÀ¸·Î½á, »ç¶÷ÀÌ ¿ÊÀ» ½ÇÁ¦·Î ÀÔÁö ¾Ê´õ¶óµµ ±× ¶§ÀÇ fit À» Á¦°øÇÏ°íÀÚ ÇÑ´Ù. À̶§, ´Ü¼øÇÑ ÇÕ¼ºÀÌ ¾Æ´Ï¶ó, µö·¯´× Áß GAN(Generative Adversarial Network)¸¦ »ç¿ëÇØ ±âÁ¸ ±â¼úÀÇ ¹®Á¦Á¡À» ÇØ°áÇÏ°íÀÚ ÇÑ´Ù.

/ 12

Filters

º¸±âÇü½Ä

Á¤·Ä¼ø¼­

Æ÷¸Ë

¸®½ºÆ® ¼ö