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As the economy develops and personal income increases, China's cosmetics market develops rapidly. The Chinese cosmetics market has great potential and many multinational companies have entered the market, and competition is getting fiercer day by day. Cosmetics are loved by the people and have become an indispensable part of people's lives. People's living standards are improving, people's spiritual culture and material culture are highly integrated, and social economy promotes cultural development, while social culture reacts to social economy. Cultural industries such as Korean dramas and movies have revitalized the trade economy between Korea and China, and Korean cosmetics have become widely known in China through cultural propagation, reaching the peak of sales in China. As Korean dramas have become popular in China in recent years, Korean cosmetics are gaining popularity. The Chinese cosmetics market is also opening up, and Korean cosmetics have emerged as the 'darling' of the Chinese cosmetics market thanks to the online shopping craze and the influence of Korean culture.
 In recent years, people's cosmetics consumption demand has been continuously increasing, Korean cosmetics have a wide market in China, and researched the marketing model of Korean cosmetics to provide reference significance for the development of the Korean cosmetics industry in the Chinese market. Understand and evaluate correctly, and further suggest a marketing strategy for Chinese cosmetics.
 Using international trade knowledge and international marketing theory, first starting with the Chinese cosmetics market, we study the development of the Chinese cosmetics market and the sales status of Korean cosmetics in China, and analyze the characteristics of the marketing model of Korean cosmetics. As demand for quality and price of cosmetics has increased, the immersion of Korean cosmetics has brought about a Korean cosmetics craze among fashion-seeking consumers, and it seems to be shocking the Chinese cosmetics industry as they are seeing the effect of Korean cosmetics marketing. 
 Next, in the text, through the marketing status of Korean cosmetics by case, the cosmetics marketing patterns in both Korea and China are compared and analyzed, and through the internal and external analysis of AMOREPACIFIC using SWOT analysis, the existing strengths and weaknesses of Korean cosmetics company management strategies are discovered, After the opportunities and threats faced by the Chinese market are further explored, supplementary measures for marketing strategies are presented. Provide evidence and reference experience for establishing marketing strategies for Korean cosmetics companies to promote their own development and enter the Chinese cosmetics market. At the same time, it presents questions and suggestions on how the Chinese cosmetics industry can better expand its market share, open up overseas markets, and increase product exports.
 Through professional analysis, the reason why Korean cosmetics occupy a large market of Chinese cosmetics is that the marketing model is unique and successful, and it is an important reference for Chinese cosmetics enterprises. Actively learning methods and bravely innovating can better promote the development of China's cosmetics industry

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