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Á¦¸ñ : ¹Ú¹°°ü ¸¶ÄÉÆà Àü·« °³¹ß - "Knock, Knock" / Samp/ALAS ÇÁ·ÎÁ§Æ®
ÀúÀÚ : ÀåÀΰæ
¹ßÇàÇÐȸ : Çѱ¹¹Ú¹°°üÇÐȸ [The Korean Society of Museum Studies]
¹ßÇàÁ¤º¸ : ¹Ú¹°°üÇк¸ Á¦ ±Ç È£ pp.355-372(18 pages)
¹ßÇà³âµµ : 2007
ÀúÀ۽ñâ : 2007³â 12¿ù
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¥±. Samp/ALAS Network¿Í ¹Ú¹°°ü °³¼±À» ÅëÇÑ Áö¿ª»çȸÀÇ °³¹ß
¥². "Knock, Knock" - Marketing Strategies for Promotion of Museum programs and services with Local Communities institutions
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ö¹Ú¹°°üÀº Samp/ALAS ³×Æ®¿öÅ©¿¡ °¡ÀÔÇÏ¿© ¹Ú¹°
°üÀÇ È°µ¿ÀÌ Áö¿ª»çȸÀÇ ¿ä±¸¿¡ ÀûÇÕÇÏ
°Ô ÀÌ·ç¾îÁö±â À§ÇÏ¿© µµ¹Ì´ÏÄ«°øȱ¹ÀÇ ¾ËÅäµ¥ ~FºÀ¹Ú
¹°°ü (Regional Museum of
Archaeology Altos de Chavon)
°ú Àáºñ ¾ÆÀÇ ·ç»çÄ«±¹¸³ ¹Ú¹°°ü (Lusaka National
Museum) °ú ÇÔ²² Áö¿ªÀÇ ¹®È±³À°±â°ü°ú ÇÔ²²ÇÏ´Â
¹Ú¹°°ü ¼ºñ½º¿Í ±³À°ÇÁ·Î±×·¥À» È«º¸ÇÏ
±â À§ÇÑ ¸¶ÄÉÆà Àü·« ÇÁ·ÎÁ§Æ®(Knock! ¾Ïlock
! )¸¦ ÁøÇàÇÏ¿´´Ù.
Knock! Knock! is a Samp/ALAS
marketing strategy project developd by Altos
de Chav?n Regional Museum of
Archaeology of Dominican Republic , Iron
Museum of the Republic of Kor
ea and Lusaka National Museum of Zambia.
The need to increase the part
icipation of local communities in the museums
programs and services has led
these three museums to design a project to
develop and to implement new (ÀÌÇÏ »ý·«)
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