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advertising resume
judy smith
1234 main street home : (212)
xxxx.xx.xx
new york, ny 10025 work : (21
2) xxxx.xx.xx ext.2503
e-mail :
job objective
account supervisor
employment experience
american consulting group ; w
estport, connecticut march 2-present
project manager : managed mul
tiple marketing consulting engagements in packaged goods and services industries.clients included sprint, h.j.heinz, pillsbury, lens express and united parcel service.functions included:
strategic plan development :
created a strategic plan for a residential long distance telecommunications provider.recommendations resulted in the introduction of three new products and a residential long distance market share increase from 6% to 8%.
advertising consolidation : a
ssessed global advertising agency program for a consumer packaged goods company.recommendations led to consolidation of the companys advertising agencies and an implementation of a company-wide agency review, compensation and management system.
retail : recommended an overa
ll strategy and implementation plan to address retail market opportunities, product and service capabilities, and organizational structure for a package delivery company.recommendations lead to a $500 million investment in the retail channel.
direct marketing : identified
alternative product offerings and new channel opportunities for large mail order contact lens provider.recommendations resulted in the companys acquisition of a health and beauty company.
additional assignments : mana
ged 10 consulting assignments in three years.
big agency, inc.; new york, n
ew york september 1997-february 2
account executive : developed
business-to-business and business-to-consumer marketing programs for the united states postal service.
assistant account executive :
created business-to-business direct marketing programs for at&t. (ÀÌÇÏ »ý·«)
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