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(영문) Lyft의 비즈니스 전략 제안 및 활용 사례에 대해 기술한 리포트 참고자료입니다.
저작시기 : 2021년 1월
본문내용
..PAGE:1
Strategy Recommendations and
Implementations
..PAGE:2
Expansion Into East Asian Mar
ket and Partnerships
Currently, Lyft only operates
in the United States and Canada.
Uber is the only other promin
ent ride sharing firm operating in East Asia, US and Canada.
Uber has experienced signific
ant issues in the East Asian market over allegations that Uber knowingly circumvented the law when deploying its platform.
Additionally, Uber has strugg
led to match the promotions and discounts by smaller, emerging companies such as Grab. Grab is a ride-sharing platform exclusive to the East Asian market, with headquarters in Malaysia. The East Asian market is expansive, with approximately 2.3 billion drivers spanning 168 cities.
In order to tap into this mar
ket, Lyft will consider an acquisition of or partnership with Grab in East Asia in order to grow its presence in the East Asian market.
..PAGE:3
Implementation Plan of Lyft’s
Expansion Strategy
The culture of the East Asian
market is considered highly socially aware. Lyft’s brand of social and environmental awareness should resonate with market and be attractive to a company like Grab.
The implementation team shall
perform a cultural analysis of the market to ascertain specifics of the responsiveness to a socially aware brand like Lyft.
Lyft currently partners with
mass transit companies in the US, and the East Asian market relies heavily on robust mass transit capabilities, which causes the market to be crowded. Lyft will offer to partner with the mass transit companies in East Asia, in order to offer a convenient way to provide passengers about details on mass transit availabilities and possibly offer viable alternatives.
..PAGE:4
Acquisition and Deployment in
East Asian market
In light of Uber’s failures,
Grab has risen in ride-sharing industry and has valuation of $ 6 billions (이하 생략)
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