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Strategic Models - Lyft
..PAGE:2
Michael Porter¡¯s Competitive
Advantage Strategy
Michael Porter¡¯s Generic Comp
etitive Strategies includes a differentiation strategy, which is ¡°creating a unique and sustainable competitive position¡± and ¡°differentiating with a unique selling/value position¡±.
We will apply this differenti
al strategy for Lyft and explain in later slides.
The Differential Strategy inc
ludes the following 4 steps:
Identify competitors
Identify what customers value
Assess rank compared to the c
ompetitors for each dimension of factor that customers might value
Make how you stand out your u
nique selling/value proposition and make sure the organization does it can to protect that position
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Porter: Differentiating with
unique selling/value propositions
Easy to Identify Major Compet
itors: Uber in US/Canada, Via and Juno in US
What do ride-sharing applicat
ion users value?
Convenience: Ride sharing app
s allow users to call cabs directly to them. Previously, you had to hail taxis to you, now this convenience is brought directly to your phone.
Expediency: Users don¡¯t want
to have to wait for cabs. People are looking at their phone frequently already, this is another service brought directly to your phone.
Pricing: Pricing in the marke
t is largely comparable. There are ride sharing options to share your ride with other passengers to cut cost. (ÀÌÇÏ »ý·«)
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