HOME / ¹®¼¸¶ÄÏ / µµ¼¿ä¾àº» / ¸¶ÄÉÆÃ/¼¼ÀÏÁî
ÇǸ»¸®´Â ¸¶ÄÉÆÃÀüÀï À̾߱⠵µ¼¿ä¾àº»ÀÔ´Ï´Ù
Àüü 13 page Áß 13 page±îÁö ¹Ì¸®º¸±â°¡ °¡´ÉÇÕ´Ï´Ù.
¼Ò°³±Û
ÀÌ Ã¥ÀÇ ÀúÀÚ´Â °·ÂÇÑ °æÀï¾÷ü°£ÀÇ °ø°Ý°ú ¼öºñ ¹× ¹Ý°Ý,
Ä¿´Ù¶õ À§±â¿¡¼ Å»ÃâÇÑ È·ÁÇÑ ÄĹé, º¯ÈÇϴ ȯ°æ ¼Ó¿¡
¼ÀÇ À§±â°ü¸® ½ÇÆÐ, ´ëÇ¥ÀûÀÎ ¸¶ÄÉÆà ½ÇÆÐ ¹× ¼º°ø»ç·Ê
±×¸®°í ºñÀ±¸®Àû °æ¿µÀ¸·Î ÀÎÇÑ À§±â»ç·ÊÀÇ ¿©¼¸ ÆÄÆ®·Î
³ª´©¾î ¼Ò°³ÇÏ°í ÀÖ´Ù.
º»¹®³»¿ë
·Î¹öÆ® F. ÇÏƲ¸® ÁöÀ½/±è¹ÎÁÖ, ¼ÛÈñ·É ¿Å±è
¢ß¾ÆÀξØÄÄÆÛ´Ï/
2004³â 6¿ù/691ÂÊ/24,500¿ø
¢Ã Àú ÀÚ ·Î¹öÆ® F. ÇÏƲ¸®(Robert F. h
artley)
¸¶ÄÉÆà ºÐ¾ßÀÇ ´ë°¡ÀÎ ·Î¹öÆ® F. ÇÏƲ¸®´Â Ŭ¸®ºí·£
µå ÁÖ¸³´ëÇб³ ¸í¿¹±³¼ö·Î ÀçÁ÷ ÁßÀ̸ç, ¼ö¸¹Àº
¸¶ÄÉÆà ¹× °æ¿µ ºÐ¾ßÀÇ Ã¥µéÀ» Àú¼úÇß´Ù. ¸¶ÄÉÆÃÀÇ ±³
°ú¼¶ó ÇÒ ¼ö ÀÖ´Â º»¼¡ºMarketing Mistakes
and Successes¡»´Â 1976³âÀÌ·¡ 9ÆDZîÁö,
¡ºManagement Mistakes and Successes¡»´Â 8ÆDZîÁö Ãâ°£µÇ
¾ú´Ù. ±× ¿Ü¿¡ Àú¼·Î¡ºBusiness Ethics:
Violations of the Public Trust¡»¡ºBusiness Ethics:
Mistakes and Successes¡»¡ºSales
Management¡»¡ºEssentials of Marketing Research¡»¡ºRetailing,
Challenge, and Opportunity¡»¡ºM
arketing: management and social change¡»¡ºMarketing Successes,
Historical to Present Day: Wh
at We Can Learn¡»¡ºBull's eyes and Blunders: Stories of Business
Success and Failure¡»µîÀÌ ÀÖ´Ù.
¢Ã ¿ª ÀÚ
±è¹ÎÁÖ - ¼¿ï´ëÇб³ °æÁ¦Çаú¿Í ¹Ì±¹ ½ÃÄ«°í´ëÇпø °æ
Á¦Çаú¸¦ Á¹¾÷Çß´Ù. Çѱ¹ÀºÇà°ú SK¸¦ °ÅÃÄ ¢ß
¸®µå¾Ø¸®´õ ´ëÇ¥À̻縦 ¸Ã°í ÀÖ´Ù. ´ë±â¾÷, ±ÝÀ¶±â°ü,
Á¤ºÎ±â°üÀ» ´ë»óÀ¸·Î ÄÁ¼³ÆÃÀ» ÇÏ°í ÀÖ°í, ºñÁî
´Ï½º Áö½Ä »çÀÌÆ®ÀÎ À̸¶½º(emars.co.kr)¸¦
¿î¿µÇÏ°í ÀÖÀ¸¸ç, °Ç±¹´ëÇб³¿Í ¿¬¼¼´ëÇб³¿¡¼ ¸¶ÄÉÆà °
ÀǸ¦ ÇÏ°í ÀÖ´Ù. Àú¼·Î´Â¡º¸¶ÄÉÆà ¾îµåº¥Ã³¡»¡º·¹µå (ÀÌÇÏ »ý·«)
Âü°í¹®Çå
¾øÀ½
¹ÞÀº º°Á¡
0/5
0°³ÀÇ º°Á¡
¹®¼°øÀ¯ ÀڷḦ µî·ÏÇØ ÁÖ¼¼¿ä.
¹®¼°øÀ¯ Æ÷ÀÎÆ®¿Í Çö±ÝÀ» µå¸³´Ï´Ù.
Æ÷ÀÎÆ® : ÀÚ·á 1°Ç´ç ÃÖ´ë 5,000P Áö±Þ
Çö±Ý : ÀÚ·á 1°Ç´ç ÃÖ´ë 2,000¿ø Áö±Þ
ÀúÀÛ±Ç Á¤º¸
À§ Á¤º¸ ¹× °Ô½Ã¹° ³»¿ëÀÇ Áø½Ç¼º¿¡ ´ëÇÏ¿© ¾ÅÅ©Á¸Àº º¸ÁõÇÏÁö ¾Æ´ÏÇϸç, ÇØ´ç Á¤º¸ ¹× °Ô½Ã¹° ÀúÀ۱ǰú ±âŸ ¹ýÀû Ã¥ÀÓÀº ÀÚ·á µî·ÏÀÚ¿¡°Ô ÀÖ½À´Ï´Ù.
À§ Á¤º¸ ¹× °Ô½Ã¹° ³»¿ëÀÇ ºÒ¹ýÀû ÀÌ¿ë, ¹«´Ü ÀüÀ硤¹èÆ÷´Â ±ÝÁöµÇ¾î ÀÖ½À´Ï´Ù.
ÀúÀÛ±ÇħÇØ, ¸í¿¹ÈÑ¼Õ µî ºÐÀï¿ä¼Ò ¹ß°ß½Ã °í°´¼¾ÅÍÀÇ ÀúÀÛ±Ç Ä§ÇØ½Å°í¸¦ ÀÌ¿ëÇØ Áֽñ⠹ٶø´Ï´Ù.
ºê·£µå Á¤º¸
¡°ºÏÄÚ½º¸ð½º¡± ´Â ±¹³»ÀÇ ¿ì¼öÇÑ µµ¼¸¦ ¼Ò°³ÇÏ¿© Ã¥¿¡¼ Á¦°øµÇ´Â ¿ì¼öÇÑ Áö½ÄÀ» ÃÖ´ëÇÑ ½Å¼ÓÇÏ°Ô µ¶Àڵ鿡°Ô Àü´ÞÇÏ°íÀÚ ÁÖ¿ä µµ¼ÀÇ ÇÙ½É ³»¿ëÀ» 5% ³»¿Ü·Î °£Ã߸° ±¹³» ÃÖ°íÀÇ µµ¼ Á¤º¸¸¦ ¸â¹ö½Ê ȸ¿øµé²² Á¦°øÇص帮°í ÀÖ½À´Ï´Ù.
ÆǸÅÀÚ·á ¼ö : 5,061°Ç